民宿经营困境
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日本首相一句话,我的民宿订单腰斩
首席商业评论· 2025-11-21 04:07
Core Viewpoint - The article highlights the significant impact of political statements on the tourism industry in Japan, particularly in Hokkaido, where a sudden wave of cancellations has severely affected local businesses, especially in the hospitality sector [5][10]. Group 1: Impact of Political Events - The cancellation of bookings in Hokkaido's Wing Niseko accommodations reached 50% within a few days, resulting in losses exceeding 200,000 yuan [5][10]. - The cancellations were triggered by Japanese Prime Minister Kishi Nobuo's controversial remarks regarding Taiwan, which led to public protests and concerns about safety among potential tourists [5][9]. Group 2: Business Operations and Financial Implications - The winter season is critical for the hospitality business in Hokkaido, accounting for 90% of annual revenue, and the legal restriction of operating only 180 days a year exacerbates the situation [11]. - The business had initially seen a strong demand for the 2025-2026 winter season, with bookings nearly full by mid-November, but the political situation caused a drastic reversal [7][10]. Group 3: Market Conditions and Competition - The hospitality market in Osaka has become highly competitive, with a significant increase in the number of registered accommodations, leading to price reductions and tighter profit margins [13][15]. - The establishment of a special task force in Osaka to regulate the short-term rental market indicates increasing scrutiny and potential challenges for existing operators [15]. Group 4: Future Outlook and Strategies - The company is preparing for a year without profit due to the current situation and is focusing on expanding its market to include local Japanese and European customers [12][16]. - There is hope that the political climate will stabilize, allowing for a resurgence in tourism, particularly during the winter season [16].
日本首相一句话,我的民宿订单腰斩
凤凰网财经· 2025-11-18 13:52
短短数日,他旗下四家民宿的订单取消量已达半数,最多一天能收到20多条退订申请,直接损失超20万元。 来源|凤凰网《风暴眼》 日本北海道二世古的11月,寒雪簌簌落满山头,Wing Niseko民宿的窗外本该挤满扛着雪板的中国游客,如今却只剩冷清。 创办人翟先生握着手机的手指微微泛白,屏幕上不断弹出的退订通知,正将他寄托厚望的雪季营收一点点吞噬 。 而按照日本的法规,他的民宿全年只能经营180天,雪季更是撑起来了90%的营收。 这意味着这场退订潮,几乎掐住了翟先生的命脉。 "国家红线不能碰,这是我们的底线,哪怕最后100%的订单都退了,再难也得硬着头皮扛下来。"他表示。 因为这场突如其来的退订潮,源于日本首相高市早苗11 月初的涉台错误言论。 她公然将台海局势与日本"存亡危机事态"挂钩,暗示可能军事介入,这番突破先例的轻率表态,不仅引发东京街头民众抗议"高市下台",也让翟先生身边 的日本朋友深感不满。 "他们觉得,作为首相,这番言论有些过激,并不会带来任何实际好处,甚至他们对高市早苗力推的扩军计划,也抵触不已,担忧国家重蹈战争覆辙。"翟 先生透露。 以下是翟先生的自述: 01 旺季订单腰斩,损失超20万 我在北海 ...