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广州准备打造十五运会吉祥物永久IP公园
Zhong Guo Xin Wen Wang· 2025-12-01 00:54
原标题:广州准备打造十五运会吉祥物永久IP公园 据介绍,为了将"流量"变成了"留量",让"打卡地"升级为"消费场",广州依托"粤享暖冬 乐游广 东"消费季,推出凭赛事票证享受景点、交通等多重优惠的举措,并围绕十五运会在线上线下联动,精 心策划组织了超2000场各具特色的文旅活动。 朱小燚表示,这一系列举措让赛事期间奔赴广州的机票预订量显著攀升,景区与酒店订单大幅增 长,带动广州文旅消费整体跃升超过20%。 全国第十二届残运会暨第九届特奥会的比赛项目已陆续在粤港澳三地开赛。未来,广州将持续探索 将"赛事热度"转化为全民健身的"长期动能",让"赛事流量"拓展为"产业增量"。 朱小燚在回应民众对"喜洋洋""乐融融"的喜爱时称,"大湾鸡"永久IP公园建成后,希望每个人来到 大湾区,都能感受到十五运会的赛后魅力,感受"喜洋洋""乐融融"的可爱。(记者 王坚) 广州市人民政府副秘书长、十五运会广州赛区执委会副主任朱小燚11月30日在广州透露,该市正在 准备打造一个"大湾鸡"(十五运会吉祥物"喜洋洋""乐融融")永久IP公园,让"大湾鸡"成为粤港澳大湾区 的永久IP。 当日,在2025年"读懂中国"国际会议(广州)专题论坛 ...
这场体育盛会,“好劲”!
Group 1: Event Overview - The 15th National Games commenced on November 9 in Guangzhou, Guangdong, marking the first time the event is co-hosted by Guangdong, Hong Kong, and Macau [1][5] - The opening ceremony was praised for its creativity and aesthetic appeal, showcasing the cultural and sporting spirit of the Greater Bay Area [5][6] Group 2: Mascot Design and Popularity - The mascots "Xiyangyang" and "Lerongrong," inspired by the Chinese white dolphin, have gained significant popularity among netizens [1][3] - The design team from Guangzhou Academy of Fine Arts, known for creating the Beijing Winter Olympics mascot, emphasized the cultural significance of the dolphin in the region [3] - The mascots have led to a surge in related cultural products, with over 2,800 licensed items developed and more than 700 retail stores opened [4] Group 3: Sustainable Event Management - The event is notable for not constructing new large venues, with over 90% of competition venues being upgraded from existing facilities, significantly reducing costs [7][9] - The use of green electricity during the games is projected to exceed 188 million kilowatt-hours, equating to a reduction of approximately 160,000 tons of carbon emissions [8][9] - The Guangdong Olympic Sports Center underwent significant renovations to meet event requirements while promoting future urban development [8][9]