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王晓东:十五运助广州打造全民运动之城丨十五运365天365人
Core Insights - The 15th National Games will officially open in Guangzhou in just over ten days, with the Guangzhou Double Fish Sports Goods Group serving as the exclusive supplier of table tennis equipment for the second consecutive event [1] - The introduction of the "Hawk-Eye + AI" system in table tennis will enhance the spectator experience, allowing for an immersive viewing similar to Grand Slam tennis events [1] - The company aims to leverage the event to transform "event traffic" into "industry growth," promoting the integration of sports with culture, technology, and consumption [1] Company Initiatives - Double Fish will provide a comprehensive range of services, including sports display, audience interaction, and logistics support for basketball events in Shantou and Zhongshan [1] - The company has opened over 3,000 retail outlets nationwide and launched official licensed merchandise for the 15th National Games, with projected sales of event-related products exceeding 120 million yuan [1] Strategic Goals - The event is expected to deepen Guangzhou's "Sports +" strategy, enhancing the quality of public fitness services and shifting sports consumption from "spectator" to "participatory" [1] - The overarching goal is to achieve sustainable and high-quality development of Guangzhou's sports industry through the synergy of events and production [1]