十如仕服装
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走进十如工厂、服装的退潮、风格的流变与情绪消费的崛起等 #冷芸时尚圈周报#250
Sou Hu Cai Jing· 2025-10-12 16:17
Group 1 - The core idea of the article emphasizes the sustainable practices of the Yida Group's "Ten Ru Factory" in Guilin, showcasing a new direction for Chinese manufacturing that integrates environmental and employee well-being into its operations [2][4][6]. - The factory consists of four main parts: yarn factory, garment factory, plant dyeing workshop, and office + dining area, promoting a collaborative work environment without fixed workstations [4][6]. - The factory has been recognized as a zero-carbon park this year, highlighting its commitment to sustainability [2][6]. Group 2 - Energy-saving measures include the use of low-radiation glass and solar energy to power part of the facility [6]. - The factory emphasizes material recycling, such as reusing yarn tubes and steel pipes for decoration, and employs plant-based dyes for all fabrics [6][8]. - The factory's smart spinning technology allows for a production capacity of 6,000 tons of yarn annually with only 100 workers, demonstrating high efficiency [6][8]. Group 3 - Employee welfare is prioritized through a nutritionist-designed meal plan, a dining app linked to health reports, and initiatives to reduce food waste [6][8]. - The company fosters a culture of personal responsibility among employees, encouraging them to maintain cleanliness in shared spaces [6][8]. - Housing for employees is provided in community apartments rather than factory dormitories, promoting a sense of home and equality among staff [6][8]. Group 4 - The article also discusses the shift in the fashion industry, where accessory brands are gaining prominence over traditional clothing brands, reflecting consumer behavior during economic downturns [10][11]. - Pop Mart's revenue surpassing Disney's in the first half of 2025 highlights a significant trend in the toy industry, where visual IPs are becoming more appealing than narrative-driven products [30][31]. - The contrasting growth strategies of Pop Mart and Disney illustrate the evolving landscape of consumer preferences, with Pop Mart focusing on market expansion and Disney relying on content production [33][38].