Core Insights - Young Americans in their twenties and thirties are increasingly engaging in retro hobbies, often referred to as "grandma hobbies," such as embroidery and journaling, as a way to disconnect from digital distractions and slow down their pace of life [1][2] Group 1: Trends in Hobbies - There has been a significant rise in interest in hands-on activities among young people, with a doubling of events related to scrapbooking and journaling from 2023 to 2024, according to Eventbrite [1] - Sales of cross-stitch patterns increased by 89% in May 2023 compared to the same month in the previous year, while sales of embroidery canvases rose by 88% [1] - A survey by Mintel revealed that 71% of 2,000 American adults participated in craft projects in 2024, with 86% of Generation Z identifying as crafters [1] Group 2: Social Aspects of Crafting - The Woobles company hosted a successful anniversary event in New York, attracting over 6,000 attendees, indicating a strong community interest in crafting [2] - Young professionals, such as a 29-year-old lawyer, are using embroidery as a means to unwind from their demanding work schedules, fostering social connections through shared crafting activities [2] - Crafting provides an opportunity for friends to engage in quiet, meaningful interactions, enhancing personal relationships [2]