央视网消息：最近，第六届"长三角国际文化产业博览会"，在上海国家会展中心举行，集中展示长三角文化产业整体形象，搭建长 三角及中外文化产业的合作交易平台。 记者在现场发现，中药茶饮、中医问诊、非遗产品及传统文化体验等展位吸引了众多观众的目光。其中包括扎染、花灯、刺绣、古 法竹纸、缂丝等项目，无不体现出传统技艺与创新设计的完美融合。 参展商张鹏宇介绍，把剪纸还有一些传统元素融合到产品里，做出像醒狮、葫芦这一系列带有吉祥寓意的手工类DIY产品。同时， 他们也做了一些更加新的工艺，利用棉纸实现香氛效果。单说这一款产品，每天零售达到100多个。 本届长三角文博会展览面积达8万平方米，吸引了来自长三角及贵州、吉林等超过1500家文化产业相关单位和企业参展。多地博物 院也纷纷带来了独具匠心的文创精品。 参展商袁俊表示，帮助更多文旅、文博的受众，能够在接受内容体验时，从观赏一直到沉浸体验，能够有很好的交互，提升用户的 消费体验。 "科技赋能文化项目"也成为本届展会的一大亮点，共有33个沉浸式项目亮相，各种新技术新体验纷纷登场。包括敦煌文化、秦朝咸 阳宫廷、越剧昆曲古戏台等，观众不仅能沉浸式观察文物细节，还可以根据自己喜好选择 ...

第十五届全运会赛事精彩纷呈，充满岭南风情与大湾区特色的文化元素同样大放异彩。在开幕式暖场环节中，一段融合传统非遗与现代舞美的二十四节令鼓 表演震撼全场，随着镜头传遍全国，潮州独特的文化魅力也深入人心。 二十四节令鼓 英歌舞吸引游客 擂响全运会开幕式 0:00 擂响全运会开幕式的二十四节令鼓，是以二十四面单面狮鼓为载体，巧妙融合了中国传统二十四节气哲学与南粤鼓乐艺术。其恢宏的场面与严谨的协作，生 动体现了团结一心、奋发向上的体育精神。 潮州市潮响鼓社社长 李康迪：这一次表演对潮州文化向全国、全世界展示有非常重要的意义，特别展示了潮州年轻人齐心协力、传承文化的信念。 潮州市潮响鼓社队员 余梓杰：二十四节令鼓现在已经在9个省市，有超过60支鼓队在传承。我们也把鼓带到马来西亚、匈牙利去表演，体现了我们中国强大 的文化自信。 文体旅带动全民健身游 全运会的举办，吸引了众多游客来到潮州市，深度体验这片土地上的岭南风情，被誉为"中华战舞"的英歌舞同样备受青睐。 0:00 在潮州市牌坊街历史文化街区的英歌舞体验馆，不少游客正在欣赏表演，激昂的锣鼓声与演员们矫健的舞步让游客赞叹不已。 游客 徐先生：英歌舞给我的体验感非常新奇、 ...

第十五届全运会赛事精彩纷呈，充满岭南风情与大湾区特色的文化元素同样大放异彩。在开幕式暖场环节中，一段融合传 统非遗与现代舞美的二十四节令鼓表演震撼全场，随着镜头传遍全国，潮州独特的文化魅力也深入人心。 二十四节令鼓 擂响全运会开幕式 擂响全运会开幕式的二十四节令鼓，是以二十四面单面狮鼓为载体，巧妙融合了中国传统二十四节气哲学与南粤鼓乐艺 术。其恢宏的场面与严谨的协作，生动体现了团结一心、奋发向上的体育精神。 潮州市潮响鼓社社长 李康迪：这一次表演对潮州文化向全国、全世界展示有非常重要的意义，特别展示了潮州年轻人齐心 协力、传承文化的信念。 英歌舞吸引游客 文体旅带动全民健身游 全运会的举办，吸引了众多游客来到潮州市，深度体验这片土地上的岭南风情，被誉为"中华战舞"的英歌舞同样备受青睐。 在潮州市牌坊街历史文化街区的英歌舞体验馆，不少游客正在欣赏表演，激昂的锣鼓声与演员们矫健的舞步让游客赞叹不 已。 游客 徐先生：英歌舞给我的体验感非常新奇、新鲜，带小孩来体验下当地的人文特色，还要体验下这边的非遗、美食。 潮州市潮响鼓社队员 余梓杰：二十四节令鼓现在已经在9个省市，有超过60支鼓队在传承。我们也把鼓带到马来西亚 ...

Core Viewpoint - The article highlights the development of the "Jinshi Jiao" cultural brand in Ulat Qianqi, Inner Mongolia, which promotes ethnic unity and economic growth through the integration of cultural tourism and traditional craftsmanship [1][12]. Cultural Development - The "Jinshi Jiao" brand symbolizes the deep friendship among various ethnic groups, combining traditional culture with modern creativity [3][10]. - Local artisans are utilizing national cultural symbols as core sources for creating cultural products, enhancing the appeal and relevance of traditional crafts [3][4]. - A collaborative mechanism involving government, universities, and industry associations has been established to support artisans and enhance cultural resource accessibility [3][4]. Economic Empowerment - The establishment of the "Jinshi Jiao" entrepreneurial street in July 2021 has created a platform for artisans, integrating research, production, and sales, which has improved their income stability [7][12]. - Over 90 businesses have settled in the entrepreneurial street, creating more than 450 jobs, with 48% of these positions benefiting transferred farmers and herders [7][12]. - The annual sales revenue of the entrepreneurial street is projected to exceed 20 million yuan in 2024, transforming traditional skills into economic opportunities [7][12]. Brand Promotion - The "Jinshi Jiao" brand has gained national recognition through various marketing strategies, including exhibitions and online promotions, significantly increasing its visibility [8][9]. - A cultural product competition in July 2024 showcased 2,192 entries, enhancing brand awareness and engagement with the public [9][10]. - The brand will be featured on national platforms, including LED displays in Beijing, to promote its cultural significance [9][12]. Cultural Integration - The "Jinshi Jiao" brand exemplifies the interaction and collaboration among artisans from different ethnic backgrounds, fostering mutual support and cultural exchange [10][11]. - Collaborative projects between artisans and designers have resulted in innovative products that blend diverse cultural elements, enhancing market appeal [10][11]. Future Prospects - The "Jinshi Jiao" brand encompasses over 500 products across nine categories, with sales expected to surpass 32 million yuan in 2024 [12]. - The initiative has been recognized as a key cultural industry project, aiming to standardize ethnic handicrafts and expand their market reach internationally [12][13]. - Future plans include leveraging the Gankemaodu port to promote cultural products along the Belt and Road Initiative, enhancing global cultural exchange [12][13].

Core Insights - The article highlights the innovative approach of Singaporean businessman Lyu Wenyang in revitalizing business connections through the "Bomei" event, which serves as a bridge between Southeast Asian small businesses and global buyers [1][4]. Group 1: Event Overview - The "Bomei" event, held in the Asian Village, showcased diverse products and traditional crafts from over ten countries, aiming to connect local merchants with larger orders [4]. - Lyu Wenyang's strategy focused on creating a "two-way window" to display the variety of products in the Asian Village while educating local merchants about market demands [4]. Group 2: Unique Event Structure - The event's layout was restructured around "product functionality and cultural stories" rather than by country, enhancing visitor engagement and showcasing product differentiation [4]. - An unexpected collaboration emerged during the event when an Indonesian batik merchant, initially struggling with branding, successfully connected with a Japanese clothing brand after a cultural storytelling session [4]. Group 3: Long-term Impact and Future Plans - Lyu Wenyang aims to establish a "long-term cooperation network" for the Asian Village, organizing supply-demand matching sessions and addressing logistical concerns for merchants [8]. - Following the event, 28 merchant-buyer agreements were signed, and 12 merchants joined the newly formed "Asian Village Merchant Alliance," indicating a sustainable business model [8]. - Plans are in place to upgrade the "Bomei" event to a quarterly theme focusing on "Asian specialty foods," further promoting local products to larger markets [8].

Core Viewpoint - The event in Kaili City, Guizhou Province, showcases a variety of intangible cultural heritage products, attracting numerous visitors during the National Day holiday [2][3][5]. Summary by Category Event Description - The "Xiu Li Tao" intangible cultural heritage market in Kaili City features thousands of products, including embroidery, wax dyeing, and silver jewelry [2][3][5]. - The market includes both traditional items made by elder artisans and innovative designs that incorporate modern aesthetics [2][3][5]. Visitor Engagement - Many citizens and tourists are drawn to the market to explore and purchase unique cultural products during the National Day holiday [2][3][5].

Group 1 - The 2025 World Youth Development Forum opened in Suzhou, attracting representatives from over 100 countries and 17 international organizations [1] - The event features a youth market showcasing Suzhou's unique cultural products, such as nuclear carvings, embroidery, jade carvings, and traditional pastries [1] - Foreign youth representatives expressed admiration for Suzhou's beauty and cultural heritage, with personal interactions highlighting the city's charm [1][2] Group 2 - A Hanfu experience area was popular among foreign attendees, allowing them to engage with traditional Chinese clothing and capture memorable moments [2] - Participants will visit various cultural sites in Suzhou, including the Imperial Kiln Brick Museum, Humble Administrator's Garden, and Suzhou Museum, to experience local customs and history [2]

Group 1 - The core theme of the promotion event was "Silk Road Station · Magical Ningxia · Hometown of Stars," focusing on showcasing Ningxia's unique cultural tourism resources through various formats such as exhibitions and business exchanges [1][2] - The event aimed to deepen cultural tourism cooperation between Ningxia and Paris, expanding Ningxia's inbound tourism market [1][2] - A cooperation agreement was signed between Ningxia's cultural tourism department and Paris tourism authorities, covering areas such as tourism promotion, wine tourism exchange, and talent exchange [2][3] Group 2 - Ningxia's red wine and goji berries were highlighted in the product display area, with tasting sessions allowing guests to experience the quality of Ningxia's wines [3] - The event featured a non-heritage cultural exhibition showcasing traditional crafts, which received positive feedback from attendees [3] - The promotion event laid the foundation for cultivating internationally influential cultural tourism brands and emphasized the importance of aligning with international demands [3]

Group 1 - The core viewpoint is that Guyuan City is actively promoting the sales of its unique products through the establishment of sales windows across various provinces, aiming to enhance the recognition and market share of its specialty products [1][2] - As of now, 44 sales windows have been established in 15 provinces, with an average annual sales exceeding 80 million yuan, and plans to increase this to 54 windows with projected sales of 96 million yuan by the end of the year [1] - The city is recognized as an important production base for green products, known for its "cool vegetable" and "potato seed" production, and aims to solve the "last mile" sales issue for agricultural products through these sales windows [1] Group 2 - A new operational plan has been developed to establish 80 sales windows by 2027, targeting annual sales of 200 million yuan and expanding coverage to 26 provinces, with a further goal of 100 windows and sales exceeding 300 million yuan by 2029 [2] - Financial support is provided for new sales windows, with a one-time subsidy of up to 15% of actual investment, capped at 300,000 yuan, and for fruit and vegetable windows, up to 20% with a cap of 100,000 yuan [2] - All sales windows are required to have uniform branding and design, featuring a logo that represents the unique characteristics of Guyuan, symbolized by four colors [2]

Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]