●郇蕾 经纬交织之间，藏尽华夏风雅；丝缕穿梭之处，绣出山河情长。我国的刺绣自新石器时代的骨针缝缀开 始，便循着文明演进，在历史发展中逐渐沉淀为兼具实用与审美、承载文化与情感的艺术瑰宝。它不只 是布料上的纹饰点缀，更是人们对生活之美、自然之韵、家国之思的艺术呈现。从苏绣的精细素雅、湘 绣的雄浑厚重，到粤绣的富丽堂皇、蜀绣的细腻精巧，四大名绣各领风骚，诸多地方绣种也争奇斗艳， 或摹花鸟鱼虫之灵动，或绘山水楼阁之悠远，或抒忠孝节义之豪情，或传民俗市井之温情。这门古老的 技艺始终鲜活，既见证了朝代更迭的沧桑，又记录了市井烟火的温情，成为中华优秀传统文化中浓墨重 彩的一笔。 刺绣在军事、宗教等领域有着独特功能。东吴赵夫人曾绣制一幅山川地形图，献给孙权。杭绣传人赵亦 军耗费十多年时间绣成《观经图》，图的背面绣有7000多字的《佛说观无量寿佛经》，针法精湛绝伦。 "精金错落八尺马，刺绣鲜明五丈旗"，身处深宫的绣女，在用彩线点缀旌旗细节时，心也仿佛随着将士 驰骋于万马奔腾的疆场，冲锋在前，默默期盼心上人早日凯旋。 清代宫廷绣女皆是刺绣界的顶尖高手。当时出现了专攻花鸟、走兽或人物的刺绣工匠，刺绣得以成批量 生产。宫廷绣女用心血 ...

这几天，贵州凯里和浙江湖州两地分别举办了各具特色的民俗活动，为游客带来别具一格的元旦体验，展现出文旅融合的新气象。 浙江湖州：民俗盛宴热闹启幕 潞村暖锅众享幸福 在浙江湖州潞村，一场丰盛的民俗盛宴热闹启幕。 0:00 总台记者 尹平：在位于贵州省黔东南州凯里市的绣里淘非遗集市门口，当地群众吹起芦笙，摆起拦门酒，用自己丰富多彩的民族文化和琳琅满目的非遗技 艺迎接新年，欢迎大家来过新年。 喝过拦门酒，跳起芦笙舞，游客就进入到非遗集市。这里聚集有非遗技艺经营户800余户，精美的刺绣、漂亮的银饰品、别具特色的蜡染布艺在这里都能见 到。游客们在这里不仅能买买买，也能品文化、长见识。 游客 奚望：带着我的孩子第一次来，让她来看一下我们的刺绣、蜡染这些，还有银饰这些手工艺品，让她了解一下。 投壶、打年糕、写春联，特色民俗活动乐趣十足；绣坊阿姨们身着旗袍款款走秀，举手投足间尽是江南韵味。 总台记者 李若冰：体验了民俗，还得尝尝湖州特色暖锅！山里的醇、河里的鲜、坛里的咸在这口锅里交融，荤素相衬、鲜香扑鼻，一口下去，从头暖到 脚。 责编：黄之安、刘凌 总台记者 李若冰：元旦启新年，写福字、做拓印，还有舞狮机器狗，这里正洋溢着浓浓 ...

文博与非遗的走红，让传统不再遥远，而成为日常可感的生活美学；国风与影视IP的全球传播，让中国 故事拥有更广泛的受众；文旅与体育的融合，则让文化在体验中转化为幸福感和获得感。 以非遗为例，剪纸、皮影、刺绣、陶艺、漆器、木雕等传统技艺，走出博物馆和作坊，走进直播间、校 园课堂和旅游景区，焕发新的生命力。许多地方还推出非遗研学路线，让青少年亲手制作、亲身感受， 在趣味中学习民族智慧。 文旅市场同样亮点纷呈。权威数据显示，2025年前三季度，国内居民出游达49.98亿人次，同比增加7.61 亿，同比增长18.0%。 新年前夕，国家主席习近平发表二〇二六年新年贺词，指出"我们以文化滋养精神家园""传统与现代交 融，中华文化绽放更加灿烂的光芒"。 回顾过去一年，文博热、非遗热不断升温，世界遗产再添新员，悟空和哪吒风靡全球，古韵国风成为年 轻人眼中的"顶流审美"。文旅市场人气火爆，"城超""村超"热闹非凡，冰雪运动点燃冬日激情……文化 的力量，正以润物无声的方式，滋养着亿万人民的精神家园。 在全球化深入发展的今天，文化的作用愈发凸显。"坚定文化自信，是事关国运兴衰、事关民族精神独 立性的大问题。"面向新征程，我们更要以自信 ...

中国使馆展台以"江苏时刻"为主题，集中展示了紫砂、刺绣、缠花、竹刻、泥人等江苏无锡特色工 艺品，并提供桃酥、酥糖等传统茶点，让观众沉浸式体验江南文化的雅致、中华美食的风味与中国民俗 的趣味，充分感受中国文化魅力。使馆人员还现场介绍便利人员往来政策，诚邀外国朋友到访中国。观 众纷纷表达对中国文化的兴趣与喜爱，表示希望来一场说走就走的中国之旅。 据悉，"冬季国际使馆会展"自2011年开始举办，旨在帮助设立在华盛顿的外交团体加强与各界联 系，促进国际文化、旅游和商贸之间的交流和合作。 新华社华盛顿12月10日电（记者杨伶）第十二届"冬季国际使馆展会"9日在位于美国首都华盛顿特 区的里根大厦暨国际贸易中心举行。 科特迪瓦的可可粉、尼泊尔的佛雕、埃塞俄比亚的咖啡、智利的葡萄酒……本届展会，数十家驻美 使馆及文化商业机构铺设展台，展示各自国家的手工艺品、特色美食、传统服饰和独特风貌，吸引大量 观众驻足、品鉴、欣赏。此外，现场还进行了乐器演奏、民族舞蹈等文艺表演，并评选出两个"最佳使 馆展览"奖项。 ...

登至同样位于平塘县的500米口径球面射电望远镜（FAST）景区高处，一口巨大的"锅"凝视着宇 宙，"中国天眼"令游客叹为观止。在FAST旁边建设的平塘县天文小镇，吸引了大量天文爱好者。贵州 在贵州平塘特大桥"天空之桥"服务区观景台，一对来自上海的游客夫妻"打卡"留影。 中国发展改革报社记者 | 季晓莉 连绵不绝的喀斯特地貌群山给本报记者留下关于贵州的第一印象。六大著名景点"黄小西吃晚饭"（黄果 树瀑布、荔波小七孔、西江千户苗寨、赤水丹霞、万峰林、梵净山）贵州游成为当地文旅新招牌。更加 丰富、多元、立体、原生态的文旅体验正在形成。 民族文化如何转化为经济效益？11月26日，记者走进黔东南州。这片苗族、侗族等少数民族的聚居地， 拥有丰富的非物质文化遗产，通过社区活化、文旅融合探索非遗活态传承新路径。到达凯里市这天恰逢 苗年节，苗侗风情园内绣里淘非遗集市灯火通明，刺绣、蜡染、银饰等琳琅满目的非遗产品，价格从20 元到数十万元不等，丰俭由人。淘里绣集市有抖音号，一场精彩的直播卖货就能卖出高达数十万元的商 品。 集市内有很多传统手工艺者，其中田文银做银饰20多年，是饰品绣片结合产品的创始人，材质为铜镀银 做旧工艺，产品 ...

Core Insights - The sixth "Yangtze River Delta International Cultural Industry Expo" was held in Shanghai, showcasing the overall image of the cultural industry in the Yangtze River Delta and establishing a platform for cooperation and transactions in the cultural industry both domestically and internationally [1] Group 1: Exhibition Overview - The exhibition area of this year's cultural expo reached 80,000 square meters, attracting over 1,500 cultural industry-related units and enterprises from the Yangtze River Delta and provinces like Guizhou and Jilin [4] - Various museums presented unique cultural and creative products, highlighting the diversity and richness of the cultural industry [4] Group 2: Featured Products and Innovations - Traditional cultural experiences such as Chinese herbal tea, traditional medicine consultations, and intangible cultural heritage products drew significant attention from attendees, showcasing a blend of traditional craftsmanship and innovative design [8] - Exhibitor Zhang Pengyu highlighted the integration of traditional elements like paper-cutting into DIY products, achieving daily retail sales of over 100 units for specific items [11] - Exhibitor Yuan Jun emphasized enhancing user experience through interactive content that allows audiences to engage from observation to immersive experiences [14] Group 3: Technological Integration - "Technology empowering cultural projects" emerged as a key highlight, with 33 immersive projects featuring new technologies, allowing audiences to explore cultural artifacts in detail and choose AR or VR experiences [15] Group 4: Visitor Engagement and Economic Impact - The expo launched the "Yangtze River Delta Travel Passport," enabling consumers to enjoy access to over 150 attractions and performances across multiple cities including Shanghai, Suzhou, Nanjing, Hangzhou, and Ma'anshan [17] - The event attracted a total of 120,000 visitors, with intended transactions and signed agreements amounting to 14.9 billion yuan [17]

Core Viewpoint - The 15th National Games showcased vibrant performances infused with Lingnan culture and Greater Bay Area characteristics, particularly highlighted by the stunning performance of the 24 Solar Terms Drum during the opening ceremony [1][2]. Group 1: Cultural Significance - The 24 Solar Terms Drum performance integrates the philosophy of the 24 solar terms with the artistic traditions of Southern Guangdong, symbolizing unity and the spirit of striving forward in sports [4]. - The performance is significant for promoting Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [6]. - The 24 Solar Terms Drum has spread to over 60 drum teams across 9 provinces and cities, with performances also held in Malaysia and Hungary, showcasing China's cultural confidence [8]. Group 2: Tourism and Local Experience - The National Games attracted numerous tourists to Chaozhou, who are eager to experience the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [9]. - Visitors are enjoying performances at the Yingge dance experience center, where the energetic drum sounds and dancers' movements leave a strong impression [11]. - Chaozhou is actively promoting the integration of culture, sports, and tourism, preserving the ancient city's traditional charm while introducing diverse sports projects and designing unique routes to attract more visitors [14].

Group 1 - The 15th National Games showcased a vibrant display of Lingnan culture and Greater Bay Area characteristics, highlighted by a stunning performance of the 24 Solar Terms Drums during the opening ceremony [2] - The 24 Solar Terms Drums performance, utilizing 24 single-faced lion drums, effectively combined traditional Chinese philosophy of the 24 solar terms with Southern Guangdong drum music, symbolizing unity and the spirit of sports [2] - The performance holds significant importance for showcasing Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [2] Group 2 - The National Games attracted numerous tourists to Chaozhou, who experienced the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [4] - Visitors expressed excitement about the Yingge dance experience, appreciating the local cultural features and the opportunity to engage with intangible cultural heritage and local cuisine [4] - Chaozhou is actively promoting the integration of culture, sports, and tourism, introducing diverse sports projects while preserving the ancient city's traditional charm, aiming to attract more visitors [4]

Core Viewpoint - The article highlights the development of the "Jinshi Jiao" cultural brand in Ulat Qianqi, Inner Mongolia, which promotes ethnic unity and economic growth through the integration of cultural tourism and traditional craftsmanship [1][12]. Cultural Development - The "Jinshi Jiao" brand symbolizes the deep friendship among various ethnic groups, combining traditional culture with modern creativity [3][10]. - Local artisans are utilizing national cultural symbols as core sources for creating cultural products, enhancing the appeal and relevance of traditional crafts [3][4]. - A collaborative mechanism involving government, universities, and industry associations has been established to support artisans and enhance cultural resource accessibility [3][4]. Economic Empowerment - The establishment of the "Jinshi Jiao" entrepreneurial street in July 2021 has created a platform for artisans, integrating research, production, and sales, which has improved their income stability [7][12]. - Over 90 businesses have settled in the entrepreneurial street, creating more than 450 jobs, with 48% of these positions benefiting transferred farmers and herders [7][12]. - The annual sales revenue of the entrepreneurial street is projected to exceed 20 million yuan in 2024, transforming traditional skills into economic opportunities [7][12]. Brand Promotion - The "Jinshi Jiao" brand has gained national recognition through various marketing strategies, including exhibitions and online promotions, significantly increasing its visibility [8][9]. - A cultural product competition in July 2024 showcased 2,192 entries, enhancing brand awareness and engagement with the public [9][10]. - The brand will be featured on national platforms, including LED displays in Beijing, to promote its cultural significance [9][12]. Cultural Integration - The "Jinshi Jiao" brand exemplifies the interaction and collaboration among artisans from different ethnic backgrounds, fostering mutual support and cultural exchange [10][11]. - Collaborative projects between artisans and designers have resulted in innovative products that blend diverse cultural elements, enhancing market appeal [10][11]. Future Prospects - The "Jinshi Jiao" brand encompasses over 500 products across nine categories, with sales expected to surpass 32 million yuan in 2024 [12]. - The initiative has been recognized as a key cultural industry project, aiming to standardize ethnic handicrafts and expand their market reach internationally [12][13]. - Future plans include leveraging the Gankemaodu port to promote cultural products along the Belt and Road Initiative, enhancing global cultural exchange [12][13].

Core Insights - The article highlights the innovative approach of Singaporean businessman Lyu Wenyang in revitalizing business connections through the "Bomei" event, which serves as a bridge between Southeast Asian small businesses and global buyers [1][4]. Group 1: Event Overview - The "Bomei" event, held in the Asian Village, showcased diverse products and traditional crafts from over ten countries, aiming to connect local merchants with larger orders [4]. - Lyu Wenyang's strategy focused on creating a "two-way window" to display the variety of products in the Asian Village while educating local merchants about market demands [4]. Group 2: Unique Event Structure - The event's layout was restructured around "product functionality and cultural stories" rather than by country, enhancing visitor engagement and showcasing product differentiation [4]. - An unexpected collaboration emerged during the event when an Indonesian batik merchant, initially struggling with branding, successfully connected with a Japanese clothing brand after a cultural storytelling session [4]. Group 3: Long-term Impact and Future Plans - Lyu Wenyang aims to establish a "long-term cooperation network" for the Asian Village, organizing supply-demand matching sessions and addressing logistical concerns for merchants [8]. - Following the event, 28 merchant-buyer agreements were signed, and 12 merchants joined the newly formed "Asian Village Merchant Alliance," indicating a sustainable business model [8]. - Plans are in place to upgrade the "Bomei" event to a quarterly theme focusing on "Asian specialty foods," further promoting local products to larger markets [8].