Core Insights - The beverage industry is experiencing a trend towards "salty drinks," with various brands launching products that incorporate salt, such as salty milk tea and salted fruit teas [1][5][10] - The Hainan brand "Laoyan Season" has gained popularity with its "salty fresh fruit" offerings, achieving significant sales and consumer engagement in new markets like Zhengzhou [3][9] - Salty beverages are seen as a refreshing alternative to traditional sweet drinks, appealing to consumers looking for unique flavor experiences [10][12] Industry Trends - The introduction of salty drinks has become a hot topic in the beverage market, with brands like Cha Baidao and Yihe Tang launching successful products that blend salt with fruits and teas [1][5] - The salty drink trend reflects a shift in consumer preferences, with a growing acceptance of new flavors and a desire for differentiation in beverage choices [5][17] - Salty drinks have a strong market potential, as evidenced by the sales performance of brands like Initial Tea and OT Another Tea, which have successfully integrated salt into their offerings [9][12] Consumer Behavior - Consumers are increasingly drawn to the unique taste profiles of salty beverages, with many expressing a preference for the refreshing qualities that salt can bring to fruit and tea drinks [10][12] - Social media has played a significant role in promoting these new products, with many consumers sharing their experiences and encouraging others to try salty drinks [3][5] - The concept of "salty fruit" is already familiar in regions like Guangdong and Hainan, which has facilitated the acceptance of salty beverages in broader markets [5][7] Product Development - The use of different types of salt, such as old salt and rose salt, adds a unique value proposition to beverages, enhancing their flavor profiles and cultural significance [15][17] - Salty beverages can be adapted across various drink categories, including tea, fruit tea, milk tea, yogurt, and coffee, showcasing their versatility in product development [13][15] - Brands are encouraged to balance innovation with consumer preferences, ensuring that salty drinks remain appealing while maintaining overall flavor harmony [17][18]