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技术与用户思维双驱动升级 岚图FREE+预售18小时订量破万
Ren Min Wang· 2025-06-27 02:00
Group 1 - The core viewpoint of the articles highlights the successful pre-sale of the Lantu FREE+, which achieved over 10,000 orders within 18 hours, indicating strong market demand and consumer interest [1] - Lantu's sales from January to May reached 46,075 units, representing an 85% year-on-year growth, showcasing the brand's rapid expansion in the high-end smart electric vehicle market [1] - The Lantu FREE+ has undergone significant investment of over 500 million yuan to enhance 1,366 product features, focusing on design, comfort, handling, and intelligence, marking a strategic move for the brand [1] Group 2 - Lantu Automotive is transitioning from a manufacturing-centric approach to a user-centric model, emphasizing the importance of user engagement and experience in its strategic positioning as a "user-oriented technology enterprise" [2] - The company has established a user operation ecosystem that integrates research and development, marketing, and service, enhancing brand loyalty through initiatives like "User Night" events and community engagement [2] - Continuous technological innovations, such as the implementation of 5C super fast charging and 800V silicon carbide high-voltage platforms, are aimed at improving user experience and product offerings [2]