点 击 蓝 字 关 注 我 们 本文全文共 2382 字，阅读全文约需 7 分钟 2025年10月全国整体乘用车市场价格指数 三、 2025 CAM·各车身形式指数—10月 轿车市场 CAM·10月轿车市场价格变化指数为 -12.15，市场成交价11.73万 一、 2025 CAM·整体价格变化指数—10月 CAM·10月整体市场价格变化指数为 -5.32，市场成交价15.01万 i. 本月市场整体成交价较上月下降4,187元，环比降低2.71% ii. 轿车市场成交价连续多月下降；其中轿车市场（5.64%↓）、SUV市场（0.23%↓）、MPV （3.03%↓） 二、 2025 CAM·整体优惠变化指数—10月 CAM·10月整体市场优惠变化指数为 -0.78，市场优惠幅度2.65万 i. 本月市场整体优惠幅度较上月减少480元，环比减低1.78% ii. 本月大类细分市场中，MPV市场优惠幅度继续小幅减弱；其中轿车（2.4%↓）、SUV（0.5%↓）、 MPV（12%↓） i. 本月轿车市场整体成交价较上月下降7,014元，环比降低5.64% ii. 各细分市场来看，市场成交价均有所下滑；其中A00级（2 ...

Core Insights - The launch of the Lantu Taishan, a six-seat SUV, has garnered significant industry attention, with a price exceeding 500,000 yuan, elevating the overall pricing strategy of Lantu Motors [2] - The vehicle incorporates numerous elements of Chinese culture in its design and branding, aiming to establish a unique identity in the competitive luxury SUV market [2][3] - Lantu Motors aims to showcase its manufacturing capabilities and drive brand development through the Taishan model, which is positioned to appeal to high-end elite consumers [6][7] Design and Features - The Lantu Taishan features a design inspired by traditional Chinese elements, including the "Kunpeng spreading its wings" shape and headlights inspired by the oracle bone script for "water" [3] - The vehicle is equipped with advanced technology, including Huawei's ADS 4 laser radar, a 800V intelligent hybrid system, and high-strength steel components [4][6] - Interior features include a dual-door intelligent cooling and heating box, a 32-speaker sound system, and a 21.4-inch entertainment screen, catering to luxury and comfort demands [6] Market Positioning and Sales Strategy - Lantu Motors has positioned the Taishan in the 400,000 to 500,000 yuan price range, targeting high-end consumers who value social status and family safety [3][6] - The company has reported an 82% year-on-year increase in cumulative deliveries from January to October, with a gross margin of 21.3% achieved in the first seven months of the year [6] - A comprehensive upgrade of sales channels has been implemented, with showrooms starting at 2,500 square meters to enhance the luxury customer experience [7]

岚图梦想家深度融合安全智能、舒适私享与中式美学，更是目前唯一搭载华为乾崑智驾ADS4和鸿蒙座舱5的四座MPV，用"尊崇、舒适、私密、智能、 安全"的五重优势，重新定义豪华MPV标准。 11月21日，"新时代旗舰四座MPV"岚图梦想家山河正式上市，售价70.99万元。 全维保障"山河"永固，安全是检验豪华的第一标准 对于消费者而言，安全从来不是"选择题"。岚图梦想家山河联合合作伙伴华为，以超一流的整车制造标准打造。新车搭载华为乾崑智驾ADS 4，硬件、 架构和算法全面升级，集顶尖主动安全、被动安全、隐私安全、健康安全于一身，全面匹配用户的安全刚需。 首先，新车配备21项智能安全辅助功能，构建全天候、全场景、全方向的主动安全保障能力。目前，华为乾崑智驾已经为岚图用户避免超4万次可能的 碰撞风险，真正做到化风险于无形。 "三旗舰"集结，岚图汽车全面展示高端实力与自信 本届广州车展，岚图"三旗舰"矩阵集体亮相，引爆全场。"新时代旗舰MPV"岚图梦想家，稳居高端MPV销冠地位，产品体验、技术实力持续领跑高端 市场；"新时代旗舰SUV"岚图泰山，重新定义豪华SUV的价值标尺，上市即巅峰，上市21分钟全系车型锁单量突破10 ...

Core Insights - The launch of the Lantu Taishan SUV has generated significant discussion, positioning it as a "true flagship" in the new energy vehicle market, with a focus on cultural resonance and user experience [1][3][4] Product and Brand Strategy - Lantu's core competitive advantages are defined by four "hardcore" standards: the strongest intelligent driving assistance, the best battery technology, the best chassis, and the highest safety standards [3] - The design of the Taishan incorporates elements of Chinese culture, aiming to resonate with users through aesthetics that reflect traditional Chinese values [3][4] - The company emphasizes a user-driven approach in product development, with features designed to enhance user experience, such as AI cloud comfort seats and high-quality audio systems [4] User Engagement and Cultural Integration - Lantu has achieved 300,000 users by integrating Chinese culture into its products, using Chinese names and design inspirations from traditional culture [4][6] - The company aims to create a "mobile third space" for users, recognizing the importance of the vehicle as a place for relaxation and personal time [4] Global Market Strategy - Lantu acknowledges the challenges and opportunities in expanding into global markets, emphasizing the need for proper service and channel development [6] - The company is committed to maintaining brand integrity and not engaging in price wars in international markets, focusing instead on product quality and brand reputation [6] Industry Outlook - The company anticipates that the post-subsidy era will shift the focus to efficiency competition, with a commitment to improving product cost-effectiveness without resorting to price cuts [6][7] - Lantu predicts that 2026 will mark a critical juncture in the automotive industry, with a showdown between traditional fuel vehicles and new energy vehicles [7] Product Line Development - The launch of the Taishan and the upcoming release of the Zhaiguang L will complete Lantu's "three flagship" product matrix, aimed at leading the brand upward in the market [9] - The company prioritizes long-term sustainable development over short-term capital market performance, reflecting its commitment to high-quality growth [9]

11月21日，第23届广州国际车展在中国进出口商品交易会展馆拉开帷幕。相关数据显示，本届广州车展 共展出1085台展车，其中全球首发新车93台，新能源车型达629台。 《中国经营报》记者了解到，本届广州车展"新时代旗舰四座MPV"岚图梦想家山河正式上市，售价 70.99万元。在发布会现场，岚图汽车董事长、总经理卢放回顾了岚图梦想家代代领先的傲人成绩：今 年前10个月，岚图梦想家累计销量增速第一，单车均价突破40万元，持续蝉联高端MPV销量冠军，每 卖出3台高端MPV，就有1台是岚图梦想家。在权威第三方调研中，岚图梦想家更获评"最受用户推荐新 能源MPV"，实现销量与口碑双丰收。 除了岚图梦想家外，"新时代旗舰SUV"岚图泰山也一起亮相，这款车上市21分钟全系车型锁单量突破1 万台；12月，备受瞩目的"新时代旗舰轿车"岚图追光L将正式上市。 （文章来源：中国经营报） 以主动安全为例，新车配备21项智能安全辅助功能，构建全天候、全场景、全方向的主动安全保障能 力。不论是极端天气，还是盲区横穿、车道加塞、路口斜穿的突发状况，均能从容应对，主动避险。目 前，华为乾崑智驾已经为岚图用户避免超4万次可能的碰撞风险。 记者 ...

Core Viewpoint - The article discusses the potential transformation of the high-end MPV market in China, highlighting the entry of Hongmeng Zhixing with its upcoming "9 Series flagship" MPV, which aims to redefine the segment through advanced technology and user-centric design [2][22]. Market Context - The MPV market in China has seen limited growth, with a market share of less than 5%, and a total sales volume of 867,000 units from January to October 2025, reflecting a year-on-year growth of only 2.1%, significantly lower than the overall passenger vehicle market [6][12]. - The demand for MPVs is driven by changing family structures and business needs, yet the market remains fragmented with no single brand dominating [17][21]. Pain Points in the MPV Market - The article identifies three fundamental pain points in the MPV market: 1. Space equality, addressing the discomfort of third-row passengers [8]. 2. Role balance, allowing for a seamless transition between driving and riding experiences [9]. 3. Intelligent scenario adaptation, ensuring that smart features cater to the complex needs of multiple passengers [10][20]. Hongmeng Zhixing's Strategy - Hongmeng Zhixing aims to leverage its expertise in high-end technology and product experience to create a high-end intelligent MPV that meets the needs of Chinese consumers [5][10]. - The upcoming 9 Series MPV is positioned to fill a gap in the product matrix, completing Hongmeng Zhixing's offerings from sedans to SUVs and now MPVs [9][18]. Competitive Positioning - The anticipated price range for the 9 Series flagship MPV is between 450,000 to 550,000 CNY, strategically placed to compete with both established luxury brands and emerging players in the market [12][15]. - The vehicle is expected to offer a luxurious experience without the traditional brand premium, thus appealing to consumers seeking value [13][15]. Technological Innovations - The 9 Series MPV is expected to incorporate advanced features such as a flat battery layout for improved seating comfort, high-end materials, and a sophisticated suspension system for a premium ride experience [13][14]. - The integration of HarmonyOS and smart driving technologies aims to enhance user experience, allowing the vehicle to adapt to different scenarios throughout the day [14][18]. Market Implications - The introduction of the 9 Series MPV could redefine consumer expectations in the high-end MPV segment, pushing competitors to innovate beyond mere design updates [20][21]. - The article suggests that the success of the 9 Series MPV could lead to a broader acceptance of MPVs as a mainstream choice for families and businesses, potentially expanding the market [17][22].

其次，岚图梦想家山河采用了2000MPa铝硅涂层车门防撞梁以及一体式热成型激光拼焊门环，搭配 独创的超高强度笼式车身和"七+五"前后舱安全设计，四面八方都能固若金汤。不仅如此，新车还搭载 了岚图自研的琥珀电池2.0，以全球最高规格的电池安全标准制造，并拥有1500MPa超强钢底护板，是 行业首个通过6倍国标托底冲击测试的电池包。 基于一副"好底子"，岚图梦想家还有继续冲高的底气和实力。 11月21日，岚图汽车携新款旗舰四座MPV——岚图梦想家山河亮相第二十三届广州国际车展。新 车精准卡位新时代旗舰四座MPV市场，深度融合安全智能、舒适私享与中式美学，更是目前唯一搭载 华为乾崑智驾ADS4和鸿蒙座舱5的四座MPV，售价70.99万元。 安全是岚图梦想家山河的首要造车标准，其联合华为致力于打造全球最安全的四座MPV。首先， 新车配备21项智能安全辅助功能，构建全天候、全场景、全方向的主动安全保障能力。不论面对雨雪雾 尘等极端天气，亦或盲区横穿、车道加塞、路口斜穿的突发状况，均能从容应对，主动避险，全程护航 时代精英的每一次出行。目前，华为乾崑智驾已经为岚图用户避免超4万次可能的碰撞风险。 与此同时，岚图"三旗舰" ...

Core Insights - The 2025 Guangzhou International Auto Show showcases the transition of China's automotive industry towards electric and intelligent vehicles, marking a significant shift in market dynamics and competition [1][2][3] Industry Overview - The auto show features 1,085 vehicles, with 629 being new energy vehicles (NEVs), indicating that NEVs now dominate over half of the exhibition [2][3] - In October 2025, NEVs accounted for 51.6% of new car sales in China, a historic milestone for the automotive market [2][3] - The event serves as a critical window for observing market evolution and predicting future competition in the automotive sector [1] Market Trends - The share of NEVs in the market is expected to continue rising, with a projected penetration rate of 50.2% in the first half of 2025, significantly exceeding the 20% target set for that year [2][3] - The product range of NEVs is becoming increasingly diverse, covering all market segments from micro-mobility to luxury vehicles [3] Company Strategies - Traditional joint venture brands are adapting their strategies to compete in the NEV market, emphasizing a dual approach of maintaining fuel vehicles while investing in electric models [5][6] - Companies like SAIC Volkswagen are implementing a strategy of "oil-electric integration," showcasing both traditional and electric models at the auto show [5][6] Technological Advancements - The focus on intelligent technology is more pronounced at the 2025 Guangzhou Auto Show, with brands highlighting advancements in smart driving and ultra-fast charging technologies [7][8] - The integration of high-tech features, such as Qualcomm's 8295 chip in vehicles like the Audi E5 Sportback, reflects the industry's shift towards smart, user-friendly experiences [8][9] Competitive Landscape - The competition in the automotive market is shifting from product-centric to technology and ecosystem integration, with smart technology becoming a key differentiator [7][9] - The Chinese automotive industry has established a comprehensive supply chain for electric vehicles, but still faces challenges in high-end chips and core technologies [9]

2025年11月21日，广州车展正式开幕，岚图汽车旗下"新时代旗舰四座MPV"梦想家山河版上市，官方售价为70.99 万元。该车型同步推出专属权益，包括皓月紫云/拂晓金辉双色车身、20英寸星漩轮毂（带悬浮徽标），以及丹拿 品牌音响系统。此外，岚图品牌旗下"三旗舰"产品亦在本届车展同台亮相，包括MPV车型梦想家、SUV车型泰 山，以及将于12月上市的轿车追光L，形成覆盖三大品类的产品矩阵。 岚图梦想家山河版定位为兼顾安全、智能与舒适体验的高端MPV，主要面向企业家、行业领军者等高净值人群。 车型命名"山河"，寓意陪伴用户在事业与生活中不断拓展视野、实现目标。 岚图汽车董事长、总经理卢放在发布会上介绍了梦想家系列的市场表现：今年1至10月，岚图梦想家累计销量增速 位居同级别前列，单车均价超过40万元，在高端MPV细分市场中保持领先。第三方调研中，该车型获评"最受用 户推荐新能源MPV"之一。 设计上，新车提供"皓月紫云"与"拂晓金辉"两种专属车色，并可选配20英寸星漩轮毂与VIN码定制。内饰采用天 然影木与鎏金饰件，融合东方美学元素。 车内配备50英寸后排屏幕、"山河云榻"模式及零重力座椅，支持166°躺角，并具 ...

Core Insights - The article provides a detailed overview of upcoming vehicle models from various manufacturers, including their specifications, market segments, and launch dates. Group 1: Manufacturer and Model Overview - Beijing Benz will launch the Mercedes-Benz C-Class on November 14, 2025, in the B NB segment with a price range of 338,300 to 384,100 CNY [12]. - Geely Auto is set to release the Geely Bin Yue L on November 15, 2025, in the AO SUV segment, priced at 97,800 CNY [20]. - Chery Auto will introduce the Chery Fengyun A9L on November 15, 2025, in the C NB segment, with prices ranging from 181,900 to 236,900 CNY [28]. - GAC Aion will launch the Aion i60 on November 16, 2025, in the A SUV segment, with prices between 109,800 and 135,800 CNY [36]. - NIO will release the NIO ES6 on November 17, 2025, in the B SUV segment, priced at 349,800 CNY [44]. Group 2: Technical Specifications - The Mercedes-Benz C-Class features a 2.0T engine with a power output of 125 kW and torque of 250 Nm [12]. - The Geely Bin Yue L is equipped with a 1.5T engine, producing 133 kW and 290 Nm of torque [20]. - The Chery Fengyun A9L offers a 1.5T plug-in hybrid engine with a total power output of 115 kW from the engine and 160 kW from the electric motor [28]. - The Aion i60 has a 1.5L range extender engine with a power output of 74 kW and an electric motor producing 180 kW [36]. - The NIO ES6 features a pure electric powertrain with a total output of 360 kW and torque of 700 Nm [44]. Group 3: Market Segmentation and Launch Dates - The article categorizes vehicles into various segments such as B NB, AO SUV, C NB, and A SUV, indicating a diverse range of offerings from manufacturers [2][4]. - The launch dates for these models are strategically planned between November 14 and November 21, 2025, showcasing a concentrated effort to capture market interest during this period [2][4][7].