Core Insights - The article highlights the evolution of consumer audio preferences from basic sound to immersive audio experiences, emphasizing Huawei's commitment to enhancing home entertainment through advanced audio technology [1] Product Overview - Huawei's HUAWEI SOUND event showcased the Huawei Yuezhang Home Theater, featuring three core technologies: "7.1.4 Starry Sound Field," "Whale Fin Super Bass," and "3D Spatial Audio Algorithm," aimed at delivering an immersive home entertainment experience [1][4] - The "7.1.4 Starry Sound Field" system includes 7 main audio channels, 1 bass channel, and 4 overhead channels, enhancing sound localization and surround sound effects [3] - The "Whale Fin Super Bass" technology addresses common issues in low-frequency sound reproduction, achieving a deep bass response down to 22Hz with a peak power of 250W [9] - The "3D Spatial Audio Algorithm" converts traditional stereo sources into surround sound, enhancing the listening experience without requiring high-spec audio sources [12] Technological Foundation - Huawei's audio technology development is backed by over a decade of research, with a global team of over 1,000 engineers and more than 500 audio patents [4] - The Shanghai audio laboratory, with a low background noise level of 9dBA, serves as a critical foundation for the development of the Huawei Yuezhang Home Theater [4] Industry Impact - The launch of the Huawei Yuezhang Home Theater signifies a shift in the home audio industry from mere functionality to immersive experiences, moving beyond traditional parameter comparisons [14] - The product emphasizes user-centric design, featuring easy installation and automatic device recognition with Huawei smart screens, enhancing the overall user experience [15] - Huawei's approach integrates end-to-end innovation, from acoustic simulation to subjective tuning, ensuring a comprehensive and immersive audio experience [17] Market Promotion - During the Double 11 shopping season, customers purchasing specific Huawei smart screens can enjoy a discount of 2,500 yuan on the Huawei Yuezhang Home Theater, promoting the product's market entry [17]

Core Insights - Huawei's new audio brand, HUAWEI Sound, showcases its technological achievements in audio, emphasizing the integration of technology and art in the audio field [1][2] - The HUAWEI Sound Theatre, the brand's first high-end home theater system, features advanced acoustic technologies and aims to enhance user experience from "hearing" to "immersion" [1][2][13] Technological Advancements - Huawei has invested over a decade in audio technology, establishing a strong core advantage through dedicated research and development [2] - The HUAWEI Sound Theatre incorporates three core acoustic technologies: 7.1.4 starry sound field, whale fin subwoofer, and 3D spatial audio algorithm, which collectively enhance the immersive audio experience [4][7][10] Product Design and Aesthetics - The design of the HUAWEI Sound Theatre emphasizes minimalist geometric aesthetics, ensuring it complements modern home decor while delivering professional sound quality [2][11] - The soundbar's slim profile (57mm) allows it to fit seamlessly under screens without obstructing the viewing experience [2] Immersive Audio Experience - The 7.1.4 starry sound field creates a three-dimensional sound space with precise sound localization, enhancing clarity in various audio scenarios [4] - The whale fin subwoofer delivers powerful low-frequency performance, with a peak power of 250W and a frequency response down to 22Hz, ensuring impactful sound effects [7] - The 3D spatial audio algorithm transforms two-channel audio sources into immersive surround sound, improving the listening experience for standard audio content [10] Ecosystem Integration - The HUAWEI Sound Theatre serves as a central component of a comprehensive home entertainment ecosystem, integrating seamlessly with Huawei's smart screens and storage devices [11][12] - The system allows for easy operation and control through Huawei's smart screen remote, enhancing user convenience and accessibility [11] Market Positioning - The HUAWEI Sound Theatre represents a shift in home entertainment consumption from basic audio output to immersive experiences, setting a new standard in the industry [13] - The product is positioned to appeal not only to audio enthusiasts but also to everyday consumers seeking enhanced entertainment experiences [13]