Core Viewpoint - The development of intelligent driving (smart driving) in the automotive industry is entering a critical turning point in 2025, shifting from aggressive marketing and promises of full automation to a more rational and realistic approach due to new regulations from the Ministry of Industry and Information Technology [1][2]. Industry Transition - The automotive industry is witnessing a transformation where companies are adjusting their marketing strategies to emphasize the "assistance" nature of smart driving rather than overpromising full automation capabilities [2][4]. - Traditional automakers like Volkswagen and Toyota have maintained a more cautious approach, focusing on safety and reliability rather than aggressive claims, which is now proving advantageous as the market stabilizes [4]. Consumer Perception - Consumer attitudes towards smart driving are divided; while there is some excitement, many remain cautious due to concerns about the maturity of the technology and its safety [12][14]. - A significant portion of consumers still view smart driving features as secondary to other factors such as price, brand reputation, and overall vehicle performance [9][11]. Marketing Adjustments - Sales representatives at recent auto shows have adopted a more restrained and factual approach when discussing smart driving features, moving away from exaggerated claims to clarify the limitations and necessary conditions for use [7][8]. - The shift in marketing strategy reflects a broader industry trend towards establishing a more realistic understanding of smart driving capabilities among consumers [8][14]. Safety Concerns - Despite the advancements in smart driving technology, many consumers express ongoing concerns about safety, often preferring to maintain manual control in complex driving situations [12][14]. - The industry is recognizing the need for patience and rationality from all stakeholders—manufacturers, regulators, and consumers—as smart driving evolves from a novel concept to a reliable aspect of safe transportation [14].