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智驾价格“打下去”:车企密集“亮剑”,下探到6万元车型
Bei Ke Cai Jing· 2025-03-25 09:31
Core Viewpoint - The automotive industry is experiencing a fierce competition in the smart driving sector, with companies like BYD and Chery introducing advanced driving technologies at increasingly lower price points, marking a significant shift in market dynamics [1][4][6]. Group 1: Price and Technology Competition - BYD has introduced its high-end smart driving system in models priced at 69,800 yuan, while Chery has followed suit by offering smart driving features in models starting at 65,900 yuan [3][4]. - Multiple companies, including Huawei, Chery, and GAC, have recently held smart driving technology launch events, emphasizing a strategy of "no lowest, only lower" pricing [2][6]. - The introduction of smart driving technology in lower-priced models is seen as a "dimensionality reduction strike," significantly lowering the entry barrier for consumers [6]. Group 2: Features and Specifications - Chery's new model, the small ant smart version, is equipped with 22 intelligent sensors and supports 23 smart driving functions, including automatic parking and high-speed navigation [5][6]. - The BYD Seagull model features the "Tian Shen Eye" high-end smart driving system, which is the first of its kind in a vehicle priced under 70,000 yuan [7]. Group 3: Market Trends and Predictions - The competition is expected to intensify as more automakers, like Changan, plan to introduce smart driving features in models priced at 100,000 yuan and below [8]. - Analysts suggest that the increasing maturity of sensor technologies, such as millimeter-wave and ultrasonic radars, is driving down the costs of smart driving systems, making them more accessible [9][10]. - The penetration rate of L2 and above smart driving new cars is projected to exceed 60% by 2025, with L3 level vehicles accounting for 8.5% of the market [22].