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准大学生掀起电子产品升级热 | 夏日经济青观察
Sou Hu Cai Jing· 2025-07-22 03:02
Group 1 - The core viewpoint of the articles highlights the surge in consumer spending driven by high school graduates, particularly in electronics and personal enhancement products, marking the rise of the "post-examination economy" [1][3] - Sales of 3C products saw a year-on-year increase of 172% in the two weeks following the end of the college entrance examination, with laptops and digital cameras experiencing growth rates of 200% and 190% respectively [3][6] - E-commerce platforms are responding to the demand with student-exclusive discounts and promotions, such as "students save 2000" on platforms like JD.com, which also allows for additional national subsidies [3][4] Group 2 - The demand for electronic devices is influenced by the intended college major of students, with preferences shifting towards products that align with their academic needs rather than just price [5][6] - Beyond traditional electronics, there is a notable increase in sales of gaming consoles, cameras, and smartwatches, indicating a broader range of interests among graduates [6] - Social media platforms are playing a role in shaping purchasing decisions, with students seeking advice on device specifications based on their future academic requirements [5][6]