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后高考经济
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打开“奖励性消费”新空间
Xin Hua Ri Bao· 2025-07-23 20:59
Group 1 - The core viewpoint of the articles highlights the emergence of a "post-examination economy," driven by young people's desire for "rewarding consumption" after significant life events like high school graduation [1][2] - The demand for "electronic three-piece sets" (smartphones, laptops, tablets) has surged as parents reward their children, indicating a peak in this category of consumption [1] - There has been a threefold increase in search interest related to "graduation travel" since June, reflecting a strong inclination among students to celebrate their achievements through travel [1] Group 2 - "Rewarding consumption" is characterized by its emotional significance, serving as a recognition of personal milestones and aspirations for future growth among young consumers [2] - Businesses are encouraged to innovate product designs and service models to create more engaging consumer experiences that resonate with the values and desires of young people [2] - The Zhejiang provincial government has initiated a 2025 summer consumption promotion plan targeting students, which includes discounts and special offers to stimulate spending in this demographic [3]
准大学生掀起电子产品升级热 | 夏日经济青观察
Sou Hu Cai Jing· 2025-07-22 03:02
Group 1 - The core viewpoint of the articles highlights the surge in consumer spending driven by high school graduates, particularly in electronics and personal enhancement products, marking the rise of the "post-examination economy" [1][3] - Sales of 3C products saw a year-on-year increase of 172% in the two weeks following the end of the college entrance examination, with laptops and digital cameras experiencing growth rates of 200% and 190% respectively [3][6] - E-commerce platforms are responding to the demand with student-exclusive discounts and promotions, such as "students save 2000" on platforms like JD.com, which also allows for additional national subsidies [3][4] Group 2 - The demand for electronic devices is influenced by the intended college major of students, with preferences shifting towards products that align with their academic needs rather than just price [5][6] - Beyond traditional electronics, there is a notable increase in sales of gaming consoles, cameras, and smartwatches, indicating a broader range of interests among graduates [6] - Social media platforms are playing a role in shaping purchasing decisions, with students seeking advice on device specifications based on their future academic requirements [5][6]
人民财评:“后高考经济”升温释放内需活力
Ren Min Wang· 2025-06-19 01:29
Core Insights - The "post-examination economy" is experiencing a surge in consumption across various sectors, including skill training, leisure, and cultural tourism, following the conclusion of the 2025 college entrance examination [1] - Demand is driven by students seeking to reward themselves after years of hard work, while parents are eager to celebrate their children's achievements, leading to increased spending on travel, electronics, and experiences [1] - Supply-side factors include businesses and institutions offering tailored promotions and discounts to attract recent graduates, enhancing the emotional value of purchases and further stimulating consumption [1] Demand Side - Students are looking for ways to relieve stress after intense study periods, leading to increased interest in travel, new gadgets, and skill acquisition [1] - Parents are willing to spend significantly to celebrate their children's graduation, often expressing that the money spent is well worth it [1] Supply Side - Various sectors, including shopping malls, tourist attractions, and training institutions, are capitalizing on this trend by providing exclusive benefits for high school graduates, such as discounts and free gifts [1] - The market is seeing a shift towards more personalized and diverse consumption patterns, with a growing preference for sports equipment, emotional dining experiences, and cultural exploration activities [1] Consumption Trends - The post-examination consumption landscape is evolving, with a notable shift from traditional electronics to a wider array of products and experiences, including outdoor adventures and cultural heritage activities [1] - Celebratory gatherings are becoming more intimate, with small family meals and gatherings gaining popularity over larger, more extravagant celebrations [1] Market Regulation - There is a call for rational consumption amidst the rising spending, with concerns about excessive expenditures on post-examination activities, prompting discussions on the need for responsible consumer behavior [2] - The "post-examination economy" is recognized not only as an economic trend but also as a cultural phenomenon reflecting societal values regarding education and future aspirations [2] - Regulatory bodies are urged to enhance market oversight to prevent unhealthy consumption practices disguised as part of the "post-examination economy," ensuring a healthy market environment [2]