根据Counterpoint咨询发布的最新数据，2025年第二季度，华为凭借其中高端机型的强劲表现，实现了 17.6%的同比增长率，占据市场份额首位。而每年这个季度因开学季、入职季催生的换机需求的消费者 占据相当一部分比例。此次华为Pura 80数字版上市正值暑期消费黄金窗口。 华为Pura 80数字版精准锚定年轻消费群体，其丝绒金、丝绒绿等四款配色与"丝绒小直屏，好玩又有 型"的产品定位，不仅带来了独特的触感与握持感，更因丝绒玻璃不沾指纹的特性，提升了日常使用的 便捷性。直击高校学生与职场新人个性化需求，有望承接该消费势能。无论是高校学生还是职场新人， 都能在这款手机上找到符合自己个性的选择。 前几天，华为常务董事、终端BG董事长余承东通过一段视频，向公众深度展示了华为Pura 80系列数字 版这款备受瞩目的新品，引发用户们期待。这款集独特魅力与卓越功能于一身的手机，终于在7月30日 正式开售，不少消费者在线上线下（300959）蹲守购买，争相体验。 除了影像方面的卓越表现，华为Pura 80数字版还搭载了鸿蒙5.1操作系统及舞林萌主功能。鸿蒙5.1的流 畅丝滑、智能高效为用户带来了全新的使用体验。而舞林萌 ...

Core Viewpoint - Huawei Pura 80 Digital Edition has officially launched, attracting significant consumer attention due to its outstanding product features and appealing purchase incentives, leading to high foot traffic in offline stores [1][18]. Product Features - The Huawei Pura 80 Digital Edition features a unique design with a lightweight flat screen and a back made of velvet glass, providing an excellent visual and tactile experience while being fingerprint-resistant [4]. - It incorporates advanced imaging technology, including the Red Maple Original Color Imaging and XMAGE style color cards, which enhance color accuracy and provide a high-quality portrait experience [8]. - The device runs on HarmonyOS 5.1, offering a smooth and user-friendly experience with new AI features such as continuous translation and smart sharing options [11]. - It boasts impressive battery life with a large battery capacity, supporting 66W wired and 50W wireless fast charging, alleviating concerns about battery anxiety [15]. Market Timing and Consumer Demand - The launch of Huawei Pura 80 Digital Edition is strategically timed to coincide with the third quarter, a peak sales period for smartphones, particularly among young consumers such as students and new professionals [17]. - The device is designed to meet the needs of students for both educational and entertainment purposes, while also appealing to young professionals seeking stylish and high-performance smartphones [17]. Promotional Offers - Consumers purchasing the Huawei Pura 80 Digital Edition in offline stores can receive attractive promotional gifts, including accessories valued at over 900 yuan and discounts on services, enhancing the overall value proposition [17]. Industry Impact - The launch of Huawei Pura 80 Digital Edition is expected to stimulate the mid-to-high-end smartphone market and boost consumer confidence in the electronics market, potentially benefiting the related supply chain [18].

Group 1 - The number of devices running HarmonyOS 5 has officially surpassed 10 million within less than a year since its release [1][3] - Major applications such as WeChat, Alipay, and Douyin have completed adaptation to HarmonyOS 5 and are continuously being updated [3] - The unique technical features of HarmonyOS are leading to innovative usage experiences that differ significantly from Android and iOS [3] Group 2 - Huawei's Pura 80 digital version was launched on the same day, with the announcement of a giveaway of 100 phones to thank users for their support of HarmonyOS [3]

7月23日，华为终端官方微博消息，华为Pura 80数字版（标准版）今日10:08开启预售，7月30日正式开售。这 款机型在华为6月14日发布Pura 80 Pro、Pura 80 Pro+以及顶配版本Pura 80 Ultra三款机型后，才姗姗来迟。华 为Pura 80数字版提供3个存储版本，12GB+256GB售价4699元，12GB+512GB售价5199元，12GB+1TB售价 6199元。 值得注意的是，华为Pura 80数字版（标准版）开启发售，由华为常务董事、终端BG董事长余承东录制特别 发布的视频，详细的介绍了华为Pura 80数字版（标准版）的一些功能。 0:00 / 1:16 值得注意的是，在7月15日前后，华为方面对Pura 80 Pro/Pro+两款机型开展限时降价促销。在调价之后，华 为Pura 80 Pro的起售价由6499元变为5699元，华为Pura 80 Pro+的起售价由7999元变为7199元，直降800元。 记者从华为门店了解到，800元目前是限时促销补贴800元，国补目前则已经停止了。 有分析人士认为，华为Pura 80Pro/Pro+ 的快速降价，是华为在销量和生态 ...

在华为终端发布的视频中，余承东对华为Pura 80数字版进行了介绍。 同时还公布了这款手机的售价，共三个版本：12+256GB 4699元、12+512GB 5199元、12GB+1TB 6199 元。 据"华为终端"官方微博消息，华为Pura80数字版今日（7月23日）10:08开启预售，7月30日正式开售。 ...