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华为三折叠手机又来炸场了
Hua Er Jie Jian Wen· 2025-09-05 09:34
Core Viewpoint - Huawei has solidified its position as the leader in the foldable smartphone market with the launch of the new Huawei Mate XTs, featuring the Kirin 9020 processor and a price reduction, enhancing its market competitiveness [2][3]. Group 1: Product Launch and Features - Huawei introduced the new generation of its foldable smartphone, the Mate XTs, at a recent event, showcasing the Kirin 9020 processor for the first time in four years [2]. - The Mate XTs features the HarmonyOS 5.1, achieving a 36% performance improvement through system-level optimizations and cloud collaboration [2]. - The device integrates PC-level applications, enhancing productivity across various fields such as finance and design, marking a significant evolution in the foldable smartphone ecosystem [2]. Group 2: Market Position and Sales - The starting price of the Mate XTs is set at 17,999 yuan, which is 2,000 yuan lower than its predecessor, making it more accessible and likely to expand market reach [3]. - Huawei captured 75% of the foldable smartphone market share in the first half of the year, with 3.74 million units shipped, indicating a dominant market presence [3][6]. - The company has released over ten foldable smartphone models, establishing a comprehensive product line that includes various folding mechanisms [3]. Group 3: Competitive Landscape - The foldable smartphone market is expected to become more competitive, with Apple planning to release its first foldable device next year and Samsung also entering the three-fold category [4]. - Huawei's focus on foldable technology is seen as a strategic move to regain lost market share while maintaining its high-end market advantage [5]. Group 4: Future Projections - IDC forecasts that global foldable smartphone shipments will reach approximately 19.83 million units by 2025, with a compound annual growth rate of 7.8% expected through 2029 [6]. - Huawei's return to the top of the Chinese smartphone market, with an 18.1% share in Q2 2025, marks a significant milestone after four years [8].
华为智慧屏首款MateTV发布
Zhong Zheng Wang· 2025-09-05 04:14
售价方面,华为智慧屏MateTV新品将于9月26日开启首销,建议零售价8999元起。 据了解,华为智慧屏MateTV新品搭载鸿蒙5.1操作系统,配备65英寸、75英寸、85英寸、98英寸多 个尺寸。华为智慧屏再次带来创新交互技术,通过华为灵犀悬浮触控、华为灵犀手写套装,实现"手机 级交互"。华为智慧屏MateTV采用SuperMiniLED黑钻屏。 中证报中证网讯(记者 张兴旺)9月4日,在华为Mate XTs非凡大师及全场景新品发布会上,华为 发布全新旗舰智慧屏产品首款MateTV。华为智慧屏MateTV实现性能、交互、音画等多维度体验升级。 ...
麒麟芯片“回归”,华为第二代三折叠屏手机亮相
Core Insights - Huawei has launched the second generation of its foldable smartphone, Mate XTs, featuring the Kirin 9020 chip and HarmonyOS 5.1, achieving a 36% performance improvement [1] - The new device integrates PC-like applications and multitasking capabilities, allowing users to manage multiple windows efficiently, enhancing mobile productivity [1] - Huawei remains the only manufacturer to achieve mass production of tri-fold smartphones in the industry [1] Market Position - The Mate XTs will officially go on sale on September 12, starting at a price of 17,999 yuan [2] - According to IDC, Huawei is projected to capture 75% of the Chinese foldable smartphone market share by the first half of 2025, with nearly 500,000 units of tri-fold phones sold [2] - The overall foldable smartphone market in China is expected to reach 9.47 million units by 2025, indicating strong growth [2] Ecosystem Development - The number of devices running HarmonyOS 5 has surpassed 14 million, up from 12 million recently, showcasing rapid ecosystem growth [2] - Major internet applications have adapted to HarmonyOS, with additional mid-tail applications being integrated, indicating a robust and user-friendly ecosystem [2]
华为Pura80数字版正式开售,真香直屏旗舰激活换机潮
Cai Jing Wang· 2025-07-30 05:27
根据Counterpoint咨询发布的最新数据,2025年第二季度,华为凭借其中高端机型的强劲表现,实现了 17.6%的同比增长率,占据市场份额首位。而每年这个季度因开学季、入职季催生的换机需求的消费者 占据相当一部分比例。此次华为Pura 80数字版上市正值暑期消费黄金窗口。 华为Pura 80数字版精准锚定年轻消费群体,其丝绒金、丝绒绿等四款配色与"丝绒小直屏,好玩又有 型"的产品定位,不仅带来了独特的触感与握持感,更因丝绒玻璃不沾指纹的特性,提升了日常使用的 便捷性。直击高校学生与职场新人个性化需求,有望承接该消费势能。无论是高校学生还是职场新人, 都能在这款手机上找到符合自己个性的选择。 前几天,华为常务董事、终端BG董事长余承东通过一段视频,向公众深度展示了华为Pura 80系列数字 版这款备受瞩目的新品,引发用户们期待。这款集独特魅力与卓越功能于一身的手机,终于在7月30日 正式开售,不少消费者在线上线下(300959)蹲守购买,争相体验。 除了影像方面的卓越表现,华为Pura 80数字版还搭载了鸿蒙5.1操作系统及舞林萌主功能。鸿蒙5.1的流 畅丝滑、智能高效为用户带来了全新的使用体验。而舞林萌 ...
利落直屏,丝绒质感!华为Pura80数字版直屏旗舰开售
Jing Ji Guan Cha Wang· 2025-07-30 04:58
Core Viewpoint - Huawei Pura 80 Digital Edition has officially launched, attracting significant consumer attention due to its outstanding product features and appealing purchase incentives, leading to high foot traffic in offline stores [1][18]. Product Features - The Huawei Pura 80 Digital Edition features a unique design with a lightweight flat screen and a back made of velvet glass, providing an excellent visual and tactile experience while being fingerprint-resistant [4]. - It incorporates advanced imaging technology, including the Red Maple Original Color Imaging and XMAGE style color cards, which enhance color accuracy and provide a high-quality portrait experience [8]. - The device runs on HarmonyOS 5.1, offering a smooth and user-friendly experience with new AI features such as continuous translation and smart sharing options [11]. - It boasts impressive battery life with a large battery capacity, supporting 66W wired and 50W wireless fast charging, alleviating concerns about battery anxiety [15]. Market Timing and Consumer Demand - The launch of Huawei Pura 80 Digital Edition is strategically timed to coincide with the third quarter, a peak sales period for smartphones, particularly among young consumers such as students and new professionals [17]. - The device is designed to meet the needs of students for both educational and entertainment purposes, while also appealing to young professionals seeking stylish and high-performance smartphones [17]. Promotional Offers - Consumers purchasing the Huawei Pura 80 Digital Edition in offline stores can receive attractive promotional gifts, including accessories valued at over 900 yuan and discounts on services, enhancing the overall value proposition [17]. Industry Impact - The launch of Huawei Pura 80 Digital Edition is expected to stimulate the mid-to-high-end smartphone market and boost consumer confidence in the electronics market, potentially benefiting the related supply chain [18].
华为Pura 80影像旗舰重回高光,纯血鸿蒙再扩容
雷峰网· 2025-06-12 11:04
Core Viewpoint - Huawei's Pura 80 series represents a significant advancement in imaging technology while maintaining the same pricing strategy as its predecessor, Pura 70, aiming to compete directly with Apple in the high-end smartphone market [2][3][4]. Pricing Strategy - The Pura 80 series continues the "add more without raising prices" approach, with the Pura 80 Pro starting at 6499 yuan, Pro+ at 7999 yuan, and Ultra at 9999 yuan, reflecting a commitment to high value [2][3][11]. - Last year's Pura 70 series faced sales challenges due to pricing, leading to a price drop after seven months, which improved sales significantly [11]. Technological Advancements - The Pura 80 series features a one-inch main camera sensor across all models, with significant improvements in imaging capabilities, including a 200% increase in real-time data processing and a 41% enhancement in AI HDR performance [7][16]. - The Pura 80 Ultra introduces a unique "one lens dual long-focus structure," which allows for advanced imaging capabilities, although it presents manufacturing challenges [9][8]. Operating System Integration - All models in the Pura 80 series are equipped with HarmonyOS 5.1, enhancing user experience and integrating advanced features such as AI-driven recommendations for photography [4][16]. - The new operating system has led to a 36% improvement in overall performance and a 47% increase in operational smoothness compared to the previous generation [17]. Market Positioning - Huawei's market share in the high-end segment (over $600) has grown to 38%, showing a 69% year-on-year increase, while Apple has seen a decline [18]. - The company aims to strengthen its ecosystem through the HarmonyOS, targeting 100,000 applications as a sign of ecosystem maturity by 2025 [18].
华为Pura 80影像旗舰重回高光,纯血鸿蒙再扩容
雷峰网· 2025-06-12 11:02
Core Viewpoint - Huawei's Pura 80 series represents a significant advancement in imaging technology while maintaining the same pricing strategy as its predecessor, Pura 70, aiming to compete directly with Apple in the high-end smartphone market [2][3][4]. Group 1: Product Launch and Pricing Strategy - Huawei officially launched the Pura 80 series on June 11, featuring three models: Pura 80 Pro starting at 6499 yuan, Pura 80 Pro+ at 7999 yuan, and Pura 80 Ultra at 9999 yuan [2]. - The Pura 80 series continues the "add more without raising prices" strategy, which reflects Huawei's confidence in the product's capabilities and aims to enhance channel performance [3][10]. Group 2: Technological Innovations - The Pura 80 series features significant advancements in imaging technology, including a one-inch main camera sensor and the introduction of the "one lens dual focus" periscope telephoto lens in the Ultra model, which is a first in the industry [7][8]. - Huawei has invested heavily in R&D, with a total of 12.49 billion yuan over the past decade, and 1.797 billion yuan in 2024 alone, accounting for 20.8% of its annual revenue [6]. Group 3: Market Position and Sales Strategy - The Pura 80 series aims to leverage the high school examination season to boost sales, with promotional activities targeting students and their parents [11][12]. - Huawei's market share in the high-end segment (over $600) reached 38% in Q1 2025, showing a 69% year-on-year growth, while Apple’s market share declined by 9% to 43% [17]. Group 4: Software Integration and Ecosystem Development - The Pura 80 series is equipped with the HarmonyOS 5.1, enhancing user experience and integrating various smart devices within Huawei's ecosystem [4][15]. - The new HarmonyOS features, including an upgraded AI assistant, aim to improve user interaction and expand the ecosystem's capabilities [16].
华为发布新款手机 原生鸿蒙终端领域迎规模升级
Zheng Quan Ri Bao· 2025-06-11 18:49
Core Viewpoint - Huawei's launch of the Pura 80 series smartphone, featuring the HarmonyOS 5.1 operating system, marks a significant step in its innovation and ecosystem development, aiming to reclaim its position in the high-end smartphone market [1][2]. Group 1: Product Launch and Features - The Pura 80 series is the first high-end direct-screen smartphone equipped with a dual-lens telephoto camera and HarmonyOS 5.1 [1]. - The smartphone features an upgraded eighth-generation ISP and a one-inch RYYB large sensor, enhancing real-time data processing capability by 200%, AI color engine capability by 120%, AI noise reduction by 113%, and AI real-time HDR by 41% [1]. - The Pura 80 series is positioned as a key flagship product in the mid-to-high-end market, crucial for Huawei's strategy to regain market share [2]. Group 2: Market Performance and Sales - Huawei regained the top position in the Chinese smartphone market with a 19.4% market share in Q1, the highest since 2021, representing a year-on-year growth of 28.5% [2]. - The Pura 70 series played a significant role in this resurgence, achieving over 10 million units sold within eight months of its launch [2]. - Analysts predict that the Pura 80 series will surpass its predecessor in sales and potentially spark a new wave of upgrades in the high-end smartphone market [2]. Group 3: Research and Development - Huawei has invested over 1.2 trillion yuan in R&D over the past decade, with nearly 180 billion yuan (specifically 179.7 billion yuan) spent in the last year, accounting for 20.8% of its revenue [2]. - The company holds 150,000 valid global patents, reflecting its commitment to continuous technological advancement [2]. Group 4: Ecosystem and Supply Chain - The Pura 80 series smartphone features a highly localized supply chain, with multiple listed companies serving as key suppliers [4]. - The HarmonyOS ecosystem is expanding, with plans for a large-scale upgrade of HarmonyOS 5.1 in July, and HarmonyOS 6.0 expected to launch between October and November 2025 [4].