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国内手机出货未来可能承压 厂商多措并举谋破局
Zheng Quan Ri Bao· 2025-07-16 16:18
Group 1 - The global smartphone market is expected to decline by 1% year-on-year in Q2 2025, marking the first drop in six consecutive quarters [1] - In China, the smartphone market is projected to grow by 1.4% year-on-year in the first half of 2025, despite overall market pressures [1] - The average smartphone replacement cycle in China has extended to 32 months, with some retail stores experiencing a 15% decrease in foot traffic, while AI-enabled models see a 40% increase in inquiries [1] Group 2 - The implementation of subsidy policies has led to a significant increase in sales of smartphones priced between 5,000 to 6,000 yuan, with a growth rate exceeding 50%, while models above 6,000 yuan not covered by subsidies have seen a 2% decline [2] - Huawei regained the top position in the Chinese smartphone market in Q2 2025 with a shipment of 12.5 million units, capturing an 18.1% market share, followed by vivo, OPPO, Xiaomi, and Apple [2] Group 3 - Major smartphone manufacturers in China are adopting a "three-pronged" strategy: clearing inventory, enhancing services, and focusing on AI technology [3] - The year 2025 is anticipated to be the "AI smartphone year," with global AI smartphone penetration expected to reach 34% [3] - Some AI smartphones face challenges such as limited edge computing power and an underdeveloped developer ecosystem, which need to be addressed in the coming years [3]