Core Points - The developer of the Huacheng Swan Castle project in Gaobu has been accused of failing to pay rewards for the "old brings new" cash-back program, which is a common marketing strategy in the real estate industry [1][3] - The Gaobu Town Housing and Urban-Rural Development Bureau confirmed that the complaints regarding the delayed payments are valid and involve over twenty homeowners, with payments expected to be completed by the end of December [1][6] - Huacheng stated that the "old brings new" program is a phased policy requiring time for financial approval and compliance verification, asserting that there is no malicious intent in the delays [4][6] Company Response - Huacheng Group, founded in 1985 and managed by the State-owned Assets Supervision and Administration Commission, operates in various sectors including culture, tourism, and real estate, with projects across numerous cities [3] - The company has indicated that the approval process for the cash-back rewards is ongoing and that they are committed to resolving the issue promptly [4][6] Government Involvement - The Gaobu Town Housing and Urban-Rural Development Bureau has actively engaged with the developer to address the complaints and has held multiple discussions to ensure the rights of homeowners are protected [6][7] - The Bureau plans to continue monitoring the situation and facilitate communication between homeowners and the developer to expedite the resolution of the payment delays [7]