Group 1 - The article highlights the rise of "Guochao" (national trend) experiences that activate consumer demand by integrating culture into daily life, enhancing quality of life [1] - The concept of "true demand" is emphasized, suggesting that products should evolve to meet diverse consumer needs, as seen in the evolution of mobile phones and bathing products [3][5] - Young consumers are increasingly focused on health, with 50% of respondents in a survey stating that "health is fundamental to skincare," and 60% emphasizing the importance of inner health for outer beauty [5][6] Group 2 - The article discusses the growing trend of "minimalist skincare" among young consumers, who seek practical solutions for skin issues like dullness and dryness [5] - Emotional health is also a priority for young people, with 45.3% willing to invest time and money into it, linking it to the benefits of bathing [6] - Vatti, a leading brand in high-end kitchen appliances, is targeting the "unexplored area" of combining bathing with skincare through technological innovation [6][10] Group 3 - The launch of Vatti's "Meiji Bath" gas water heater marks a new phase in the development of high-end gas water heaters, with significant improvements in skin hydration and appearance reported after 28 days of use [8][10] - The technology behind the "Meiji Bath" includes "High Permeability Skin Technology" and a "Healthy Bath Water System," which ensure deep cleaning and hydration for the skin [10][12] - Vatti's approach aligns with the cultural significance of bathing in China, aiming to meet consumer demands for both water quality and skincare benefits, thus achieving market recognition [12]

Core Insights - The event in Xi'an showcased Vatti's "Beauty Bath" gas water heater, emphasizing the integration of high-end kitchen appliances with Eastern aesthetics, creating an immersive experience for consumers [1][5]. Group 1: Event Highlights - The "Beauty Bath" pop-up event attracted significant consumer attention, featuring interactive experiences centered around the theme "High Transparency for Healthy Skin" [2]. - Participants engaged in activities that demonstrated the water heater's ability to enhance skin hydration and cleanliness, with noticeable improvements in skin moisture and cleanliness after using the product [2][3]. Group 2: Product Features - The "Beauty Bath" gas water heater utilizes high transparency technology and a health bathing water system, distinguishing it from conventional water heaters that lack skincare functions [5][6]. - The product's technology transforms water molecular structures, allowing for deep cleansing and effective hydration, thus enhancing skin health [6][7]. Group 3: Scientific Validation - Data from a 28-day study indicated significant improvements in skin moisture content (up by 29.89%), oil content (down by 55.82%), and overall skin elasticity and brightness [3][4]. - The product's effectiveness is supported by expert insights on the harmful effects of impurities in regular bathing water, reinforcing the importance of using the "Beauty Bath" system for skin health [3][4]. Group 4: Market Impact - The event not only educated consumers about healthy bathing and skincare but also positioned the "Beauty Bath" as a revolutionary product in the water heater industry, merging technology with skincare [7]. - Following the success in Xi'an, Vatti plans to expand the "Beauty Bath" experience to other cities, including Chongqing and Jinan, aiming to promote the concept of "water for skin care" [7].