Core Viewpoint - The launch of "Hua Dian Yi" by China Huadian marks a significant step in the ongoing electricity market reform in China, reflecting the progress towards a unified national electricity market [1][3]. Group 1: Market Reform Progress - The electricity market reform aims to establish a multi-entity, unified, open, and competitively regulated energy market system, with a focus on "regulating the middle and liberating both ends" [1]. - This year marks the tenth anniversary of the new round of electricity system reform in China, emphasizing the importance of market competition in the generation and retail sectors [1]. Group 2: Retail Market Development - The retail electricity business is a key component of the electricity market reform, focusing on creating a diverse and competitive retail market to meet varied consumer needs [3]. - China Huadian has signed contracts for 2,417 billion kilowatt-hours of electricity on the retail side, serving over 18,000 users, and has a green electricity trading scale of 12.5 billion kilowatt-hours [3]. Group 3: Strategic Initiatives - The introduction of the "Hua Dian Yi" brand represents a strategic move for China Huadian to adapt to market competition and transition from traditional energy production to providing quality services [3]. - The company plans to enhance customer service by offering a one-stop platform for electricity purchasing, ensuring transparent pricing mechanisms, and providing detailed electricity cost breakdowns [3].