Core Viewpoint - Huayu Baijia Supermarket, a well-established supermarket chain in Zhengzhou, has successfully expanded its operations within Henan province, achieving impressive sales figures and adopting a unique business model that emphasizes local consumer preferences and supply chain resilience [3][5][41]. Group 1: Sales Performance - On its opening day, Huayu Baijia's High-tech Zone Wanda store achieved sales of 1.76 million yuan, with a customer flow of 12,000 [3][42]. - Comparatively, the first-day sales of other supermarkets in Zhengzhou, such as Yonghui Supermarket, were lower, with the first store achieving 1.88 million yuan and the second store averaging 1.08 million yuan in daily sales [4]. Group 2: Business Strategy - Huayu Baijia has focused on local market penetration, expanding from Zhengzhou to other cities in Henan, including Kaifeng, Anyang, and Luohe, marking its first year of provincial expansion [5][41]. - The supermarket chain has adopted a "反营销化" (anti-marketing) approach, emphasizing a deep understanding of local consumer habits and supply chain flexibility, distinguishing itself from competitors like Pang Donglai [5][41]. Group 3: Learning from Competitors - Huayu Baijia has actively studied the operational standards and product management of Pang Donglai, sending its team to learn from their practices regularly [6][7]. - The supermarket has incorporated elements from Pang Donglai's model, such as store design and product structure, while also innovating its own service and operational details [8][10]. Group 4: Product Quality and Innovation - The supermarket chain has launched a self-owned brand development plan, producing nearly 90 products, including craft beer and sesame sauce, with an expected annual output value of 200 million yuan [15]. - Huayu Baijia emphasizes product quality, ensuring that potentially harmful foods are not sold in stores, and maintains high standards for fresh produce and meat [17][19]. Group 5: Consumer Experience and Engagement - The supermarket has established a private WeChat group for customer feedback, offering cash rewards for verified complaints, enhancing customer service accountability [10][11]. - Huayu Baijia has introduced a self-service dining area and high-end product sections, such as wine and coffee, to cater to mid-range consumer demands [33][39]. Group 6: Market Position and Future Expansion - As of now, Huayu Baijia operates 23 stores in Henan, with 19 located in Zhengzhou, making it the largest supermarket chain in the region compared to competitors [41][43]. - The company plans to continue its expansion strategy, aiming to replicate its successful model from Zhengzhou across the province while balancing high-end offerings with basic consumer needs [41][43].