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街头旅拍成为文旅消费新场景 业内人士:行业健康发展既要维持活力也要规范秩序
Si Chuan Ri Bao· 2025-08-14 00:27
Core Viewpoint - The street photography service in Chengdu has become a new engine for driving cultural and tourism consumption, reflecting the growing demand for immersive travel experiences among tourists [1][4]. Group 1: Market Dynamics - The street photography market in Chengdu is characterized by diverse services, including hourly shooting and costume rentals, with prices ranging from 200 to 400 yuan for different packages [2]. - Individual photographers dominate the market, with many relying on word-of-mouth and repeat customers, averaging around 500 yuan in daily income [2][3]. - The industry is experiencing rapid growth, with a notable increase in demand during the summer tourism peak, indicating a shift from niche to mainstream consumer interest in travel photography [4]. Group 2: Challenges and Issues - The lack of standardized pricing and service quality has led to consumer complaints about hidden costs and unexpected charges, such as additional fees for photo retouching [3]. - Many photographers operate without formal qualifications, raising concerns about industry regulation and consumer protection [3]. - The emergence of numerous individual photographers has complicated regulatory oversight, highlighting the need for clearer industry standards and practices [3][4]. Group 3: Regulatory Responses - Various regions are exploring innovative governance strategies to balance tourist experience, commercial vitality, and public order, such as defining "no-shoot" and "controlled" areas [4]. - Initiatives like the "Golden Hour" management scheme in Hangzhou aim to facilitate professional photography while managing tourist flow [4]. - Industry experts emphasize the urgency of establishing clear operational standards and pricing mechanisms to ensure a sustainable and orderly market environment [4].