（三）强化"三项举措"。全面推行消费投诉信息公示，实现消费投诉信息可查可溯。2025年，消费者投诉信息公示率为99.16％，公示重点经营者消费投 诉信息33条。全面规范投诉举报处置工作，出台《投诉举报处理工作流程》，系统规范受理、分流、办理、反馈等各环节工作程序；配套制定《12315投 诉举报指挥中心工作制度》，科学界定工作职责、优化运行机制。全面提升投诉举报处置效能，采取平台日监控、人工电话催、工作群催等方式，加大对 临期件、到期件、超期件的催办督办力度；定期向各县市通报数据核算结果，以评促改、以评提质。 2025年，凉山州市场监管局围绕《凉山州优化消费环境三年行动实施方案（2025－2027年）》，以"放心舒心消费示范创建"为核心打出组合拳，推动全州 消费环境持续向好。 （一）深化"一个创建"。2025年确定西昌市、越西县、冕宁县为第四批次试点打造特色示范载体。西昌市在"大石板古村"创建凉山首个"放心舒心消费示 范乡村"，聚焦旅拍、餐饮、民宿等行业，推动乡村消费环境提质升级。越西县打造"嶲湖金街"示范街区，并在街区设立"消费维权工作站"。冕宁县重点 打造"长征西路"示范街区，评定30家示范店，推动商家履行 ...

因为"避雷帖"，丽江古城旅拍协会跟小红书杠上了。 12月23日，云南丽江市古城区文化和旅游局在公众号"文旅古城"上发布《关于请小红书平台强化丽江市婚拍领域信息审核监管和监测的函》，并指出截至 12月，因不实避雷帖企业退订100余万元，间接损失500余万元。该函件在12月24日上午删除。 今年5月在丽江旅拍婚纱照的江苏女孩小鱼说，"现在都是在抖音看种草帖，小红书学习避雷帖。" 在丽江经营民宿、也曾接触过旅拍协会会长的王老板表示，"避雷删帖行业已经很成熟了，只要平台上出现了差评内容，黄牛就会打电话给商家，删一条 要150-300元。" "感谢丽江官方，之前不知道，现在知道了，果断避雷。"部分网友看到此新闻后支持小红书，单单是词条#丽江婚纱照避雷#在该平台上的浏览量就超千 万； 小红书并没有得到一边倒支持。"对避雷帖祛魅了，到哪都避雷，地球上全是雷"，不少网友感知到，小红书的避雷帖都快代替种草成为流量密码。 针对丽江旅拍协会和小红书的"爱恨情仇"，氢商业和丽江的从业者和游客都聊了聊。 避雷帖，真的比种草帖更有用吗? "避雷丽江这样的常识还需要小红书笔记吗？" 面对丽江市古城区旅拍行业协会（下文简称旅拍协会）的哭诉， ...

【文/观察者网 邓军 编辑/赵乾坤】 日前，"丽江公开发函喊话小红书"相关话题登上网络热搜。云南丽江市古城区文化和旅游局（以下简 称"古城区文旅局"）在《关于请小红书平台强化丽江市婚拍领域信息审核监管和监测的函》中称，小红 书在履行平台信息监测及管理方面的主体责任和审核义务不到位，导致大量消费者为达到其超合理诉 求，在企业无过错责任情况下利用平台发布不实避雷帖、曝光帖等内容，威胁企业退钱退款。古城区文 旅局希望小红书能重视此事件，强化平台关于丽江婚拍领域信息的监管和监测，指派专人与文旅局接 洽。 "文旅古城"微信公众号 最新消息显示，针对此前公开发布的函件，小红书客服对媒体回应称，平台设有多个公开渠道受理侵权 举报，商家可就争议笔记内容提交举报及相关证据，后续将由平台工作人员进行审核。若确认内容违 规，平台将及时处理。 12月24日，有媒体引用接近小红书的第三方人士消息称，根据目前已掌握的情况，暂未发现消费者所发 布内容中存在虚构个人经历等违规行为，后续如有更多线索将继续研判与核查。 丽江市古城区旅拍行业协会方面则表示，协会已拒绝与小红书继续协商，正式委托律师筹备集体公益诉 讼，目前正在收集相关证据。 当前， ...

【文/王力 编辑/周远方】 12月24日，丽江市古城区旅拍行业协会监事长于涛向媒体证实，协会已正式拒绝与小红书平台继续协商，并委托律师筹备集体公益诉讼，目前正在收集相关 证据。这意味着，这场因"避雷帖"引发的地方文旅部门与头部内容平台之间的争端，正式升级为法律层面的对抗。 于涛透露，协会的核心诉求包括三个方面：要求小红书平台就监管缺位公开道歉；及时履行内容审核义务，删除、封禁发布不实避雷帖的账号；与企业高层 建立直接对接的沟通与处理机制，从根源上杜绝此类问题。 事件起源于12月23日，云南丽江市古城区文化和旅游局公开发布《关于请小红书平台强化丽江市婚拍领域信息审核监管和监测的函》。据丽江市古城区旅拍 行业协会调查摸排，截至12月，因不实避雷帖导致的企业退订金额已超过100万元，间接经济损失超500万元。这一事件引发社会广泛关注，也将内容平台的 审核责任边界问题推向舆论焦点。 责任之问：平台该为"避雷帖"负责吗？ 此次争端的核心，在于内容平台应当承担何种程度的审核责任。丽江市古城区文化和旅游局在函件中明确指出，小红书在履行平台信息监测及管理方面的主 体责任和审核义务不到位，导致大量消费者为达成超出合理范围的诉求 ...

12月23日，云南丽江市古城区文旅局公开喊话小红书公司"请平台强化丽江市婚拍领域信息审核监管和监测"。 据澎湃新闻报道， 12月24日，古城区旅拍行业协会回应记者，此前曾与平台沟通现已放弃，计划起诉。 此前据长安街知事报道，12月23日，云南丽江市古城区文化和旅游局公开发布《 关于请小红书平台强化丽江市婚拍领域信息审核监管和监 测的函》。 文件中提到， 小红书在履行平台信息监测及管理方面的主体责任和审核义务不到位，导致大量消费者为达到其超合理诉求，在企业无过错 责任情况下利用平台发布不实避雷帖、曝光帖等内容，威胁企业退钱退款的情况，企业针对此类不实内容申诉难，造成大量企业商誉受到 诋毁，退单退订大面积发生。 另据@中国新闻网 报道， 丽江市古城区文旅局副局长朱镇罡表示，区文旅局就相关问题向部分企业了解情况，企业反馈情况属实。此前文 旅局曾通过打电话、邮件发送函件等方式试图与小红书取得联系，但均未成功。 据丽江市古城区旅拍行业协会调查摸排，截至到12月，因不实避雷帖企业退订100余万元，间接损失超500万元。 丽江市古城区文化和旅游局表示， 希望小红书能重视此事件，强化平台关于丽江婚拍领域信息的监管和监测，指派 ...

来源：经视直播 近日，丽江旅拍行业因不实"避雷帖"引发大规模退单，丽江市古城区文旅局要求小红书平台介入内容治 理，引发网友热议。经视直播记者联系部分商户，对方回应称，投诉多涉及精修收费与修图效果，已通 过沟通协商或申诉处理。文旅局、行业协会及市场监管部门则表示已出台管理办法、成本提示并加强监 管，呼吁行业诚信经营、明码标价。 图/网络截图 据了解，12月23日下午，云南省丽江市古城区文化和旅游局公开发布《关于请小红书平台强化丽江市婚 拍领域信息审核监管和监测的函》。函件中提到，大量消费者为达到超合理诉求，在企业无过错责任的 情况下，利用小红书平台发布不实"避雷帖""曝光帖"等内容，威胁企业退钱退款，企业对此类不实内容 申诉难，造成大量企业商誉受损，退单退订大面积发生。 经视直播记者在小红书平台发现，丽江古城确实存在大量旅拍"避雷指南"。记者查阅这些"避雷帖"后发 现，其内容主要涵盖三个方面：一是揭露消费陷阱，指出商家设置多种隐性收费项目；二是批评摄影师 技术不精湛或后期修图效果欠佳；三是部分业内人士发布的"避雷帖"，实则为一些店铺进行的商业推 广。 12月24日，经视直播记者联系到一家丽江古城商户，这家商户曾 ...

Core Insights - The travel photography industry is rapidly developing in tourist destinations, with both opportunities and challenges coexisting [1] - Travel photography has become deeply integrated into local tourism, but issues persist regarding sustainability and service quality [1] Industry Overview - Travel photography services are characterized by customization and personalization, differing from traditional photography by offering tailored experiences [3] - In Kashgar, Xinjiang, numerous travel photography shops offer services ranging from makeup to photo editing, with prices ranging from 128 to 500 yuan [3][4] - The industry has seen significant growth in the past decade, with 6,445 travel photography-related companies currently registered in China, and a 22.26% year-on-year increase in new registrations in 2024 [4] Market Dynamics - The industry is transitioning from a high-growth phase to a mature consolidation phase, leading to intensified competition and price wars [5] - Many travel photography shops are now offering services at prices as low as 99 yuan, leading to homogenization of services and reduced profit margins [5][6] - The cost structure for travel photography businesses has been significantly compressed, with many relying on a high volume of low-cost services to maintain profitability [6] Consumer Experience - Consumers increasingly rely on social media for recommendations, with service quality becoming a critical factor in decision-making [7] - Common consumer complaints include lack of transparency in pricing, poor service quality, and issues with cleanliness of rented clothing [10][11] - The industry faces challenges related to consumer rights protection, as many transactions occur without third-party oversight, leading to difficulties in resolving disputes [9][11] Regulatory Environment - Local governments are beginning to implement regulations to standardize the travel photography industry, including requiring business licenses and clear pricing [12][13] - Initiatives such as designated photography zones and volunteer photographers in popular tourist areas aim to balance commercial interests with public space usage [13]

Core Insights - The travel photography industry is rapidly developing in tourist destinations, presenting both opportunities and challenges for sustainable growth [1][6][10] Group 1: Industry Growth and Characteristics - Travel photography services have become deeply integrated into local tourism, with prices ranging from approximately 100 to 500 yuan, and customized services available [1][4] - The industry has seen significant growth in the past decade, with 6,445 travel photography-related enterprises currently registered in China, and a 22.26% year-on-year increase in new registrations in 2024 [5][10] - The business model relies heavily on social media for customer acquisition, with a focus on volume rather than high pricing, leading to a "流水线" (assembly line) approach in service delivery [7][12] Group 2: Market Dynamics and Competition - The industry is transitioning from a "high growth phase" to a "mature integration phase," characterized by intense competition and price wars, with some services dropping to as low as 99 yuan [6][10] - Many small businesses and independent contractors dominate the market, leading to homogenization of services and pricing, which affects overall service quality [6][8] - High-end customized services exist but represent a small portion of the market, with typical earnings for photographers varying significantly between peak and off-peak seasons [5][10] Group 3: Consumer Experience and Challenges - Consumers face several challenges, including lack of transparency in pricing, potential hidden costs, and inconsistent service quality, which can lead to dissatisfaction [10][11] - Complaints about service delivery, such as delays in photo delivery and discrepancies in promised versus delivered quality, are common [10][11] - The industry is increasingly scrutinized for its impact on public spaces in tourist areas, prompting some regions to implement regulations to manage travel photography activities [13][14] Group 4: Regulatory Environment and Future Directions - Local governments are beginning to establish guidelines for the travel photography industry to enhance service standards and protect consumer rights [13][14] - Recommendations for improving the industry include implementing standardized contracts, transparent pricing, and a regulatory framework to ensure service quality and consumer protection [12][14] - The potential for a "公益摄影角" (public photography corner) concept is being explored to balance commercial activities with public service needs [14]

Core Insights - The rise of affordable cultural photography services, starting from 99 yuan, has created a multi-billion industry that enhances the cultural tourism experience in China [1][2][4] - The trend reflects a shift in consumer preferences, particularly among Generation Z, who favor immersive experiences over traditional sightseeing [5][6] Group 1: Industry Growth - The cultural photography service industry is rapidly expanding, with services available at low prices, making it accessible to a broader audience [1][5] - The industry not only provides photography services but also stimulates related sectors such as makeup, fashion, and hospitality, contributing to a multi-billion yuan market [1][4] Group 2: Consumer Behavior - Tourists are increasingly seeking unique, culturally immersive experiences, as evidenced by the popularity of themed photography in historical and scenic locations [2][3] - The pricing strategy of 99 yuan to 299 yuan significantly lowers the barrier for participation, appealing to a wide demographic [5][6] Group 3: Cultural Impact - Cultural photography is revitalizing lesser-known tourist destinations by attracting visitors and promoting local heritage [6][7] - The integration of local cultural elements into photography services enhances the authenticity of the experience, fostering a deeper connection between tourists and the destination [7]

Core Insights - The recent release of 17 new professions by the Ministry of Human Resources and Social Security reflects the ongoing transformation and upgrading of China's economy, driven by new technologies and industries [1][2][3] Group 1: New Professions and Their Significance - Over half of the newly introduced professions are directly related to new technologies and industries, with roles like "Drone Swarm Flight Planner" gaining attention as the low-altitude economy becomes a national strategy [2][3] - The demand for roles such as "Generative AI System Tester" has surged, with recruitment for AI testing positions increasing by 320% year-on-year, significantly outpacing traditional testing roles [3] - The emergence of new professions is seen as a key measure to alleviate structural employment issues and promote high-quality, full employment in the labor market [6][7] Group 2: Market Demand and Employment Trends - There is a significant shortage of professional sleep service personnel in China, with a gap exceeding 100,000, indicating a growing demand for "Sleep Health Managers" [5][6] - The travel photography customization industry has seen rapid growth, with the number of travel photography shops in Kashgar increasing from 2 in 2020 to over 160 by 2024, generating annual revenues of 260 million yuan [5][6] - The new professions are effectively capturing the evolving consumer demands, transforming vague needs into clearly defined job roles [6] Group 3: Industry Upgrades and Professionalization - The certification of "Housekeeping Service Manager" signifies a shift towards professionalization in the housekeeping industry, with increasing demands for specialized services [7][8] - The introduction of new professions is driving the standardization of traditional food services, such as the "Barbecue Chef," enhancing the quality and efficiency of the food industry [7] - The establishment of certified roles in various sectors, including cross-border e-commerce and construction, is providing essential talent support for industry upgrades and technological applications [7][8]