不少地方已开展有益探索。浙江杭州西溪湿地景区将拍摄区域划分为免费区和收费区，实行预约制和限 流管理；云南景洪推行旅拍"红黑榜"，保障消费者合法权益……这些管理与引导措施，有助于维护良好 市场秩序，推动旅拍行业健康发展。 旅拍的核心竞争力在于服务质量与文化特色。可通过成立行业协会加强资质审核与培训，提升从业人员 技术水平与服务意识。从业者应练好内功，深入挖掘地方文化内涵，打造个性化体验，形成差异化竞争 优势。消费者也需保持理性，抵制商家不良行为，助力行业优化。 在有序竞争中回归服务本质，在持续创新中提升专业水准，才能让镜头下的美好瞬间，成为旅途值得珍 藏的永久记忆。 《 人民日报 》（ 2025年08月28日 10 版） (责编：胡永秋、杨光宇) 选一个"出片"的目的地，约上旅拍摄影师，用镜头记录旅途美好。旅拍，不仅满足了游客个性化、沉浸 式的体验需求，还带动了妆造、服装租赁等产业发展，成为文旅市场新的增长点。 旅拍火热，却也不乏乱象。虚假宣传、低价揽客，实则暗藏隐性消费、诱导消费等套路；从业人员专业 水平参差不齐，导致服务体验差、拍摄质量低；旅拍泛滥，占道拍摄、长时间霸占网红点位，扰乱公共 秩序……无序旅拍不 ...

7月中旬，重庆洪崖洞景区旅拍揽客风波引发社会广泛关注。这一事件以官方致歉和当地五部门联合整 治旅游市场秩序告一段落。7月18日，红极一时的铂爵旅拍因工作人员集体失联、拖欠员工工资等消息 登上热搜，旅拍行业"内卷"式竞争、虚假宣传、诱导消费、违规揽客等问题随之显现。 游客黄女士在贵州千户苗寨拍了一套报价199元的苗族服饰写真，商家承诺该套餐包含服装妆造、全部 底片及5张精修图。拍摄中，黄女士感到，摄影师拍照如同流水线作业，通常是几个模板动作，构图缺 乏变化。交付的精修照片只是用软件一键修图。"成片并不是自己想要的。尽管花费不多，却白白浪费 了时间和感情。"黄女士抱怨，"本来期待值很高，但拍出来的照片连朋友圈都不好意思发"。 旅拍如何避免踩坑？旅拍乱象症结何在？如何让旅拍市场规范有序、良性发展？记者对此进行了采访。 旅拍也遇"刺客" 今年6月，上海游客张霞(化名)来到云南梅里雪山旅游，和入驻酒店的旅拍机构约了外出拍照。拍摄那 天下午，她化上精致美妆，穿上酒店免费提供的藏族服饰，站在观景台上，不远处的梅里十三峰尽收眼 底。傍晚时分，她看到了"日照金山"的浪漫景致，感到十分幸运。 "我花3600元订了这家酒店的雪景大 ...

核心阅读 暑期，文旅市场生机蓬勃，多元文旅业态持续点燃游客的游玩热情。然而在热闹背后，低价套路、占道 经营、监管盲区、安全隐患等问题不仅影响游客体验，还不利于文旅产业的高质量发展。让游玩舒心尽 兴，让期待不落空，是游客的心声，更考验着治理的智慧。 本想用旅拍记录旅途美好，最后成了糟心的维权拉锯战；密室逃脱等沉浸式体验活动拉动文旅消费，同 时"任性发展"给监管带来难题；海上卡丁船、海上飞人、游船出海……水上运动紧张刺激，却存在不少 安全隐患。如何规范文旅业态，让暑期游玩更安心？ 旅拍 分区管控与预约限流并行 暑期，浙江杭州市民陈欣蔚被外地景点附近一家旅拍工作室的"299元古城写真套餐"吸引，拍摄过程 中，摄影师不断引导她加钱升级服装和道具。最终高达1800元的账单，让她越想越气。 同时，其他游客旅游体验也被影响——摄影师霸占着绝佳拍照位置让别人"无照可拍"，一行人大包小包 挡在路上，影响正常通行…… 旅拍如何规范管理？谁来守护游客的合法权益、保障游客的旅游体验？在浙江，一些景区已经开始探 索。 2023年，杭州西溪湿地景区率先出台《商业拍摄管理须知》，将拍摄区域划分为免费区和收费区，实行 预约制和限流管理。 沉 ...

Core Viewpoint - The article discusses the downfall of Bojue Travel Photography, attributing its failure to a combination of macroeconomic factors and inherent business model flaws, particularly the challenges of scaling a non-standardized service in a declining market [4][7][10]. Group 1: Company Overview - Bojue Travel Photography was founded by Xu Chunsheng in 2011, focusing on wedding photography and expanding into personal and family portraits [6]. - At its peak, the company had a global presence and significant marketing efforts, including sponsorship of various reality shows [6][7]. - The company faced prolonged losses starting in 2020, leading to its eventual collapse after five years of financial struggles [7]. Group 2: Business Model Challenges - The travel photography business is likened to a travel agency but faces unique challenges, such as high asset costs and low repeat purchase rates [9][10]. - The business model requires significant investment in locations, equipment, and personnel, with one photography base in Xiamen costing around 80 million [9]. - The nature of wedding photography as a one-time service leads to high customer acquisition costs and limits scalability [9][10]. Group 3: Standardization Issues - The article emphasizes the low standardization in the travel photography industry, making it difficult to create a consistent service model [11][13]. - Unlike other service industries, travel photography lacks a fixed process, leading to variability in customer satisfaction and outcomes [12][13]. - The challenges of standardization are highlighted through comparisons with other industries, such as medical services, where standardization can lead to scalability [14][16]. Group 4: Comparison with Competitors - The article contrasts Bojue with competitors like Flytographer, which operates on a platform model, matching photographers with clients without incurring high operational costs [20][21]. - Flytographer's business model allowed it to remain profitable during the pandemic, showcasing a more sustainable approach compared to Bojue's traditional model [21].

Core Viewpoint - The decline of Bojue Travel Photography reflects not only the struggles of a single company but also the broader downturn in the travel photography industry, as consumer preferences shift towards lower-cost options and alternative forms of wedding celebrations [4][5]. Group 1: Company Overview - Bojue Travel Photography was once a leading brand in the travel photography sector, with a valuation exceeding 2.5 billion yuan and a global presence in 112 shooting destinations [4][5]. - The company has faced significant operational challenges, including customer service failures, unfulfilled orders, and employee wage disputes, leading to a loss of consumer trust [6][12][13]. Group 2: Market Dynamics - The travel photography industry has seen a rapid increase in competition, with over 6,341 related companies currently operating in China, and a notable rise in new registrations [19][20]. - The shift in consumer behavior, particularly among younger generations, has led to a decline in traditional wedding photography demand, with many opting for lower-cost alternatives or forgoing wedding photography altogether [27][29]. Group 3: Business Model Challenges - Bojue's business model, heavily reliant on prepayments and high operational costs, has proven unsustainable as order volumes decline [24][26]. - The company's strategy of opening numerous physical stores in popular destinations has resulted in high fixed costs, which are difficult to maintain in a shrinking market [24][26]. Group 4: Consumer Sentiment - The perception of wedding photography has evolved, with many consumers now viewing it as an optional expense rather than a necessity, reflecting broader societal changes regarding marriage and relationships [27][29]. - The rise of social media and independent photographers has democratized the photography space, allowing consumers to seek personalized and cost-effective options [30][36].

Core Viewpoint - The article discusses the increasing prevalence of travel photography in scenic spots across China, highlighting the disruption it causes to the traditional tourist experience and the commercialization of public spaces [5][12][32]. Group 1: Travel Photography Phenomenon - Many scenic areas have transformed into travel photography studios, with photographers and models dominating the landscape, often obstructing other tourists' experiences [5][8][10]. - The rise of travel photography is attributed to its low entry barriers and high profit potential, with many new businesses emerging in this sector [14][20][21]. - As of now, there are 6,341 travel photography-related companies in China, with nearly 45% established within the last 1-3 years, indicating a rapid influx of new entrants [17][19]. Group 2: Economic Impact and Competition - The travel photography industry has seen significant growth, with a 268% year-on-year increase in registered travel photography shops in 2023 [20]. - The competition has led to aggressive tactics among businesses, including physical altercations over customer acquisition, reflecting the intense market pressure [24][25]. - The focus on price wars and low-cost services has resulted in a decline in service quality and overall tourist experience [25][32]. Group 3: Cultural Implications - The article critiques the superficial nature of travel photography, where tourists prioritize taking aesthetically pleasing photos over genuine cultural experiences [28][30][32]. - This trend reflects a broader shift in travel behavior towards "checklist" tourism, where the emphasis is on popular spots and social media validation rather than meaningful engagement with the destination [32]. Group 4: Regulatory Responses - Some scenic areas, like Suzhou's Tongli Ancient Town, have begun to implement regulations to curb commercial photography, emphasizing the need for balance between public enjoyment and commercial activities [34][36]. - Effective management of travel photography is possible, as demonstrated by existing regulations in various parks and historical sites that prohibit commercial photography to protect the visitor experience [33][35].

Core Viewpoint - The decline of Bojue Travel Photography reflects not only the company's struggles but also the broader downturn in the travel photography industry, as consumer preferences shift towards lower-cost wedding options and a decrease in marriage rates [4][5][28]. Company Overview - Bojue Travel Photography was once a leading brand in the travel photography sector, with a global presence in 112 shooting destinations and a peak valuation exceeding 2.5 billion yuan [5]. - The company experienced significant sales success, including selling 10,000 travel photography packages in 18 minutes during a live stream, generating nearly 40 million yuan [5]. - However, the company is now facing severe operational challenges, including customer service failures, unfulfilled orders, and employee wage disputes, leading to store closures [4][12][13]. Operational Challenges - Customers have reported issues with unresponsive customer service and unfulfilled orders, leading to collective complaints and potential legal action [12][13]. - Employees have claimed that the company has delayed salaries for up to four months, affecting hundreds of staff members and totaling around 15 million yuan in unpaid wages [13]. - The company has acknowledged its financial difficulties, citing a significant drop in orders and revenue, and has announced plans to scale back operations and close unprofitable stores [13][15]. Industry Context - The travel photography industry has seen a rapid increase in competition, with over 6,341 related companies currently operating in China, and a significant rise in new registrations in recent years [19][20]. - Smaller photography studios have emerged as key players, offering flexible services and lower prices, which has eroded Bojue's market share [20][21]. - The industry's business model has become outdated, relying heavily on prepayments and high operational costs, which has left companies vulnerable to market fluctuations [23]. Changing Consumer Behavior - The marriage rate in China has been declining, with a reported 20.5% decrease in marriage registrations in 2024 compared to the previous year, leading to a reduced demand for traditional wedding photography [28]. - Consumers are increasingly viewing wedding photography as an optional expense rather than a necessity, with a shift towards more personalized and budget-friendly options [29][30]. - The rise of social media and the democratization of photography have led to a preference for unique, individualized experiences over standardized packages offered by larger companies [30][31].

Core Viewpoint - The article discusses the increasing prevalence of travel photography in scenic spots across China, highlighting the disruption it causes to the traditional tourist experience and the commercialization of public spaces [2][17][41]. Group 1: Travel Photography Phenomenon - Scenic areas like Fenghuang Ancient Town and Guilin's Li River are now filled with photographers and models, transforming them into travel photography studios rather than places for quiet enjoyment [3][4][5]. - Social media complaints about the overwhelming presence of photographers at popular sites have become common, indicating a widespread dissatisfaction among tourists [5][9][10]. - The rise of travel photography is attributed to its low entry barriers and high profitability, with many new businesses emerging in this sector [18][19][21]. Group 2: Industry Growth and Competition - The number of travel photography-related businesses in China has surged, with 6,341 companies currently registered, and a significant increase in new registrations in recent years [22][25]. - The competitive landscape has led to aggressive tactics among photographers, including physical altercations over client acquisition [28][30][31]. - The industry's rapid growth has resulted in a focus on price wars, which negatively impacts service quality and customer experience [31][35]. Group 3: Cultural Implications - The article critiques the superficial nature of travel photography, where tourists prioritize aesthetics over cultural understanding, leading to a disconnection from the authentic experiences of the locations they visit [38][39][41]. - The trend reflects a broader shift in travel behavior towards a "checklist" mentality, where the primary goal becomes capturing the perfect photo rather than enjoying the destination [42][44]. - Effective management of travel photography in public spaces is possible, as demonstrated by existing regulations in various parks and historical sites [43][45][46].

Core Insights - The travel photography market is facing significant challenges, with many businesses struggling to remain profitable due to intense competition and declining prices [1][3][12] - A large number of new entrants continue to enter the market despite previous signs of difficulty, leading to unsustainable pricing strategies [1][3] - The overall consumer experience has deteriorated, with reports of poor service quality and hidden costs becoming common [1][3][8] Market Conditions - Many travel photography businesses are closing or transferring ownership, indicating a trend of unsustainable operations [1][12] - The average daily orders for some businesses have dropped significantly, with reports of only 20 orders per day during peak season [3][5] - Price competition has led to drastic reductions in service costs, with some businesses offering full makeup and photography services for as low as 199 yuan [5][6] Consumer Experience - Consumers are increasingly dissatisfied with the quality of services, leading to a rise in negative reviews and complaints about service quality [1][3][8] - The pressure to reduce costs has resulted in lower wages for photographers and makeup artists, affecting the quality of service provided [6][8] - Many customers report feeling rushed during their sessions, leading to a lack of personalized service and dissatisfaction with their experience [8] Industry Trends - The number of travel photography-related businesses has surged, with a reported 271.23% increase in registrations in 2023, indicating a peak in market entry [12][14] - However, this growth is accompanied by a high turnover rate, with many businesses operating for only a few months before closing or relocating [14] - The industry is expected to undergo a significant transformation, moving towards a more regulated and quality-focused model as consumer expectations evolve [14]

Core Insights - The collapse of Platinum Travel Photography (铂爵旅拍) highlights the vulnerabilities in the travel photography industry, particularly the risks associated with the prepayment model and high fixed costs [1][2][3] Group 1: Company Overview - Platinum Travel Photography was once a leading player in the travel photography market, operating in over 112 countries and regions [1] - The company has ceased operations as of July 2025, leaving over 200 employees unpaid for four months and numerous customers without their purchased services [1] Group 2: Business Model and Challenges - The company's business model relied heavily on a prepayment system, where customers paid a deposit to secure their booking, which became unsustainable during the pandemic due to a sharp decline in orders [1][2] - High fixed costs, including rent in popular tourist areas, exacerbated the financial strain, leading to a cash flow crisis when new orders could not cover historical costs [1][2] Group 3: Industry Trends and Competition - The travel photography industry has seen a significant increase in competition, with customer acquisition costs rising while average transaction values have dropped from 8,000 yuan to 6,000 yuan [2] - The market has been flooded with new entrants, with a 268% increase in registered companies in 2023, leading to severe market saturation and homogenization of services [4] Group 4: Consumer Behavior and Market Shifts - Consumers are increasingly turning away from traditional travel photography services, favoring independent studios that offer unique and personalized experiences [3] - The rise of destination weddings and integrated services that combine travel photography with wedding planning is becoming more appealing to younger consumers [3] Group 5: Future Outlook and Industry Restructuring - The collapse of Platinum Travel Photography signals a potential restructuring phase in the industry, with a shift towards smaller, more agile studios that can adapt to changing consumer preferences [4][5] - The cyclical nature of the industry suggests that companies must focus on rebuilding trust and enhancing service quality to survive in the long term [6]