Core Insights - The domestic cultural tourism market in China is experiencing significant growth in the first half of 2025, with trends such as traditional cultural experiences, the rise of county tourism, and the recovery of outbound travel intertwining. Nanjing remains a key player in this tourism boom, attracting visitors with its rich cultural resources and diverse travel options [1][2]. Group 1: Popularity and Rankings - Nanjing ranks fourth in the "Top Domestic Travel Destinations" list released by Tuniu for the first half of 2025, indicating strong tourism appeal [1]. - In the group travel market, Nanjing's "Three-Day Nanjing Tour" is a popular choice, emphasizing a "no shopping, focus on experience" approach, particularly favored by older travelers [1]. - Nanjing is also ranked sixth in the domestic self-driving travel destinations and third in the domestic free travel booking heat rankings, showcasing its importance in these segments [2]. Group 2: Visitor Preferences and Trends - The classic itinerary of "Three-Day Nanjing Tour" includes key attractions such as Sun Yat-sen Mausoleum and Confucius Temple, catering to family and older travelers seeking a relaxed and in-depth experience [1]. - Hotel booking data shows a nearly 20% increase in occupancy rates compared to the previous year, with families and young travelers making up a significant portion of guests [2]. - The demand for family-oriented travel products has surged during the summer, with notable increases in bookings for combinations like "Nanjing Science and Technology Museum + Hongshan Forest Zoo + Imperial Examination Museum" [2].