Core Insights - The breakfast service at Meizhou Dongpo has undergone several upgrades over the past decade to adapt to changing consumer preferences, including flexible selling options and a diverse menu [1] - The breakfast market in Beijing is becoming increasingly competitive, with multiple chain restaurants launching affordable breakfast options, enhancing consumer choices [2] Company Insights - Meizhou Dongpo has introduced self-service breakfast options, allowing customers to select from a variety of dishes, including traditional Chinese items and Western-style foods [1] - The average cost of breakfast at Meizhou Dongpo is approximately 10 yuan, with individual items priced affordably, such as 1.5 yuan for fried dough sticks and 1 yuan for millet porridge [1] Industry Insights - In recent years, several chain restaurants have entered the breakfast market, offering self-service options at competitive prices, such as 3 yuan for breakfast at Nancheng Xiang [2] - The trend of affordable breakfast offerings is part of a broader movement towards creating convenient community breakfast spots, aligning with the "15-minute convenient living circle" initiative [2]