眉州东坡早餐

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民营品牌穿越周期再创消费热点
Sou Hu Cai Jing· 2025-05-27 02:00
蓝色港湾夜景 眉州东坡早餐品种越来越丰富 作为首都经济大区,朝阳区也是市场经济最活跃的地区之一——品质高、元素多、国际化是朝阳消费的 最显著特点。作为全力建设国际消费中心城市的主要承载区,朝阳区正着力培育文商旅体融合、绿色消 费、数字消费等新增长点,持续激发有潜能的消费。而这背后,还有朝阳区约30万家民营企业在一起努 力。民营企业作为朝阳经济的重要组成部分,占全区市场主体约九成,已经成为推动朝阳高质量发展的 生力军。 从1999年至今,眉州东坡不仅持续供应早餐,餐品还在不断优化。去年,早餐优化到了5.0版本,有了 半张油饼、半根油条、半套煎饼等小份餐。"即便是早餐,我们也希望能让顾客有更多的选择。虽然客 单价会下降,但这个举措吸引来越来越多的顾客,销售额反而上升了。"周淼表示,不仅如此,顾客每 一次无意间的反馈,都让餐厅的工作人员记在了心里。"比如,有顾客觉得煎饼里裹生菜比较支棱,不 方便咬,我们就把生菜刨成丝;有的顾客是边走边吃,剥鸡蛋皮不方便,我们员工就事先在后厨剥好 皮。就连取餐动线和打包盒的位置,我们都做过无数次修改,让顾客感到方便、快捷,不会手忙脚 乱。"正是这样的用心,让眉州东坡的早餐成了附近居民 ...
10块钱就能吃顿丰盛早餐
Bei Jing Wan Bao· 2025-05-22 07:02
Core Insights - The breakfast service at Meizhou Dongpo has undergone several upgrades over the past decade to adapt to changing consumer preferences, including flexible selling options and a diverse menu [1] - The breakfast market in Beijing is becoming increasingly competitive, with multiple chain restaurants launching affordable breakfast options, enhancing consumer choices [2] Company Insights - Meizhou Dongpo has introduced self-service breakfast options, allowing customers to select from a variety of dishes, including traditional Chinese items and Western-style foods [1] - The average cost of breakfast at Meizhou Dongpo is approximately 10 yuan, with individual items priced affordably, such as 1.5 yuan for fried dough sticks and 1 yuan for millet porridge [1] Industry Insights - In recent years, several chain restaurants have entered the breakfast market, offering self-service options at competitive prices, such as 3 yuan for breakfast at Nancheng Xiang [2] - The trend of affordable breakfast offerings is part of a broader movement towards creating convenient community breakfast spots, aligning with the "15-minute convenient living circle" initiative [2]