Group 1 - The core viewpoint is that AI technology significantly enhances the efficiency and accuracy of backend management in the travel industry, transforming traditional travel agencies into technology-driven companies [1] - The company has expanded its store network rapidly over the past two years, managing over 3,000 branches and stores across the country [1] - AI applications in backend management have been developed in-house, showcasing the company's commitment to technological innovation [1] Group 2 - AI technology is also being applied to create new consumer experiences, such as a VR immersive travel experience themed around Antarctica, which has shown better results in the B2B sector compared to B2C [2] - The company leverages its traditional travel agency background to develop technology without significant barriers, focusing on customer preferences to create popular offerings [2] - The rapid development of technology necessitates continuous investment, and consumer recognition may not keep pace with advancements [2] Group 3 - The company welcomes recent government policies aimed at fostering new consumer scenarios, viewing them as opportunities for growth [3] - The Antarctic project was recognized as a model case for new consumer scenarios by the Beijing government, resulting in policy rewards that boost confidence in the sector [3] - The company is exploring ways to engage younger consumers, potentially integrating online gaming with offline travel experiences to enhance appeal [3]