2025年底，众信旅游集团发布的年度大数据报告，以全景式数据图谱勾勒出企业在旅游市场高质量发展 阶段的战略实践与业绩答卷。这份覆盖经营业绩、用户需求、目的地布局、产品创新及渠道升级的综合 报告，展现了众信旅游作为行业龙头的核心竞争力。 规模与利润双升，重塑行业领先范本 2025年，众信旅游集团实现跨越式发展，总服务人次突破168万，三大主营业务齐头并进，产品丰富度 与服务品质同步升级，构建起覆盖全球的旅游服务网络，彰显了行业领军企业的综合实力。 整合营销服务领域成绩斐然，旗下众信博睿全年服务政府及企业客户240746人次，执行策划1000人以上 大型活动14场，合作优秀企业及政府机构1800家。单次服务最大项目人次达4000人，全年累计服务会奖 团3338个、旅游团945个，凭借专业的服务能力斩获多项行业认可，荣获中国会议产业大会"2025中国会 奖之星—最佳会奖品牌"、西班牙安达鲁西亚旅游局"2025最佳贡献奖"等荣誉，同时通过ISO14001环境 管理体系、ISO9001质量管理体系等多项专业资质认证。 产品创新破局，精准匹配多元客群需求 2025年，众信旅游以"创新不止"为核心导向，针对不同客群需求打造 ...

"现在技术发展太快，要更新就要不断投入，消费者认知有些时候没你想象得那么快，所以太快不一定 是好事。"宁国新说。 【众信旅游宁国新：AI对后台管理的高效和精准度远优于人工】12月10日，众信旅游集团首席政务官 宁国新在中国经营报社、中经传媒智库联合举办的2025中国消费趋势论坛上表示，众信旅游这两年在迅 速地扩张门店。如何更好地解决散布在全国各地3000多个分支机构以及门店的管理，包括产品、渠道和 客户的选配各方面现实问题，从去年开始，他们在后台管理方面引入了AI功能建立一套管理体系，这 都是由公司自己来开发的。这种转变让人感慨：现在传统的旅行社也已经快变成一个技术公司了。AI 技术应用对于后台管理来说它的高效和精准度这两方面的确远远优于传统的模式。 "在旅游过程中，AI科技的应用，除了后台管理，另外就是前场的新消费场景。去年我们开发了一个南 极主题的VR沉浸体验旅游的新场景，也是旅游企业的首次尝试，整整一年时间，可以跟大家分享得比 较多。可以说这方面虽然To C端不是很理想，这和我们项目定位也有关。但是在To B端取得很好的效 果，我们把它变成一个针对企业、学校等研学和团建活动的，具有营地属性的场景。同时还 ...

Investment Rating - The report indicates a positive investment outlook for the tourism and leisure vacation industry, driven by strong government policies and market demand [4][25]. Core Insights - The tourism consumption scale in China is steadily expanding, with a notable increase in the willingness and ability of users from different regions to spend [4][5]. - The integration of culture and tourism is deepening, with new consumption engines emerging from combinations like "culture + events" and "culture + food" [5][11]. - User characteristics are becoming increasingly diverse, with a significant rise in personalized travel and accommodation demands [6][10]. - Technological advancements are driving the industry upgrade, transitioning services from standardization to intelligence [7][25]. - A one-stop travel service model is becoming prominent, enhancing consumer convenience through comprehensive resource integration [9][23]. - The fusion of "culture + events" is transforming short-term economic boosts into long-term consumption momentum [11][12]. - The power of content, particularly from variety shows, is being creatively transformed into consumer engagement and spending [13][14]. - Emotional resonance through multi-dimensional narratives is enhancing user participation and retention [15][16]. - Light consumption models are connecting young consumers with travel destinations, creating a new ecosystem of exposure and conversion [17][18]. - Traditional culture is being expressed in modern ways, allowing for interactive and participatory experiences [19][20]. - The "cool economy" is breaking seasonal and regional limitations, with summer tourism trends focusing on water activities and relaxation services [21][22]. - Cross-industry collaborations are enhancing brand visibility and sales, creating a new travel consumption model [23][24]. - The future of the tourism and leisure vacation market is expected to be driven by technology, innovative models, and deep integration [25][26][27]. Summary by Sections - **Market Growth**: The national tourism consumption scale is expanding, with significant growth in accommodation bookings and railway passenger volume [4]. - **Cultural Integration**: The report highlights the successful integration of culture and tourism, with new consumption patterns emerging [5]. - **User Trends**: There is a notable shift towards personalized travel experiences, with increased demand for unique accommodations [6]. - **Technological Impact**: Technology is a core driver of industry transformation, enhancing service delivery and customer engagement [7]. - **Service Models**: The emergence of one-stop service models is reshaping consumer experiences in the tourism sector [9]. - **Event-Driven Consumption**: The integration of events into tourism is creating sustainable economic benefits [11]. - **Content Marketing**: The influence of media content on consumer behavior is becoming increasingly significant [13]. - **Emotional Engagement**: Emotional storytelling is enhancing user connection and loyalty [15]. - **Light Consumption**: The rise of light consumption models is appealing to younger demographics [17]. - **Cultural Experiences**: Traditional culture is being revitalized through interactive experiences [19]. - **Seasonal Trends**: The report identifies summer tourism trends focused on relaxation and water activities [21]. - **Cross-Industry Collaborations**: Innovative partnerships are driving brand engagement and sales [23]. - **Future Outlook**: The industry is poised for high-quality development through technology and innovative practices [25][26][27].

Core Insights - Hunan Yongzhou is developing new tourism models by integrating cultural and tourism sectors, aiming to become a renowned destination in the Guangdong-Hong Kong-Macao Greater Bay Area and a cultural exchange base for overseas Chinese in ASEAN [1][2] Group 1: Tourism Development Initiatives - Yongzhou is rich in cultural and natural resources, featuring various cultural heritages such as Li culture, Confucianism, and Yao culture, which contribute to its unique tourism brand [2] - The Fourth Yongzhou Tourism Development Conference will be held from October 19 to 20, showcasing the region's cultural tourism advancements through immersive experiences [2][3] Group 2: Event Highlights - The conference will include activities such as project observation, industry development meetings, and exhibitions of intangible cultural heritage, promoting a multi-faceted integration of "cultural tourism + sports" and "cultural tourism + industry" [3] - Technological innovations like VR and smart guides will be utilized at key sites, alongside new tourism formats such as RV camps and low-altitude flights [3] Group 3: Local Government Initiatives - Ningyuan County, the conference host, is enhancing its tourism appeal with several national heritage sites and unique natural attractions, aiming to create high-quality tourism routes [7] - The county has implemented financial incentives to attract tourists and promote cultural tourism, aiming to stimulate economic growth through the tourism sector [7]

Core Viewpoint - The ninth Hebei Province Tourism Industry Development Conference highlighted the "Smart Grand Canyon" project in Xingtai, showcasing its innovative integration of technology into tourism management and safety [1][6]. Group 1: Project Overview - The Xingtai Grand Canyon, consisting of 24 canyons with 8 exceeding 1,000 meters in length, is recognized as a "World Wonder" [3]. - The "Smart Grand Canyon" project utilizes smart lamp poles that integrate multiple functions, including lighting, HD cameras, and emergency communication systems, enhancing the overall visitor experience and safety [3][5]. Group 2: Technological Integration - The smart lamp poles are strategically placed to cover key areas such as entrances, core attractions, and transportation hubs, creating a linear network for comprehensive coverage [3]. - The project addresses aesthetic concerns by consolidating various functionalities into single poles, reducing visual clutter and operational costs [5]. Group 3: Operational Efficiency - The implementation of an intelligent monitoring platform has significantly improved safety management, allowing for rapid response to incidents through AI algorithms that can detect falls and fire risks [6]. - The project supports future initiatives in smart navigation, crowd management, and data operations, indicating a shift towards more advanced tourism management practices [6]. Group 4: Future Prospects - The company plans to leverage its resources to accelerate 5G deployment in the area, facilitating new tourism experiences such as VR tours and live streaming [6]. - Development of an AI companion system is also in the pipeline to provide comprehensive services for visitors, addressing all aspects of their travel needs [6].

Core Viewpoint - The introduction of "exoskeleton robots" at the Badaling Great Wall enhances the hiking experience for tourists, particularly benefiting the elderly and those with mobility issues [1][15][17]. Group 1: Technology and Implementation - Exoskeleton robots provide assistance by lifting legs uphill and stabilizing knees downhill, offering nearly 2 kilograms of support [4][15]. - These devices have been adopted across various mountainous tourist attractions in China, including Tai Mountain, Huangshan, and Wuyishan [7][8]. - During the May Day holiday, Tai Mountain reported a rental volume of 700 units in a single day, indicating high demand for this technology [13]. Group 2: Market Dynamics and Consumer Behavior - The exoskeleton robots are seen as a solution to the challenges posed by an aging population, allowing older individuals to enjoy hiking without physical strain [15][30]. - The rental model for these devices is cost-effective, with a price of around 100 yuan for three hours, leading to a rapid return on investment compared to traditional infrastructure like cable cars [33]. - The technology is perceived as a "soft solution" to enhance the hiking experience without the drawbacks of heavy investments in physical infrastructure [29][34]. Group 3: User Experience and Feedback - Users have reported mixed experiences, with concerns about the weight and comfort of the devices, particularly in hot weather [38][39]. - There is a need for better user education and product iteration to improve understanding and usability of the exoskeleton robots [40][42]. - Future developments are focused on lightweight design, intelligent features, and improved battery systems to enhance user experience [48][49].

Core Insights - The "May Day" holiday has seen a surge in tourism consumption driven by diverse travel products and enhanced management and service quality in the tourism sector [2] Group 1: Tourism Innovations - In Hainan, low-altitude tourism activities such as helicopter sightseeing, skydiving, and paragliding have become popular among young tourists [3] - Shandong has introduced immersive and interactive cultural tourism experiences, enhancing local consumption through traditional cultural showcases and events [7] - Sichuan's Chengdu Museum and Art Museum have launched immersive theme tours that combine historical exploration and aesthetic education, appealing to a wide range of visitors [9] Group 2: Unique Experiences - In Heze, the local scenic area has organized over 120 live performances and interactive activities, allowing tourists to engage deeply with cultural experiences [10] - In Henan's Kaifeng, various tourist spots have launched limited-time cultural projects that provide immersive experiences of the Song Dynasty [12] - The Kaifeng Fu scenic area features a large-scale holographic interactive drama that allows visitors to engage in a mystery-solving experience [16] Group 3: Emerging Trends - In Hebei's Handan, traditional A-level scenic spots have seen a peak in visitor numbers, while alternative activities like Citywalk and camping have gained popularity among consumers seeking to avoid crowds [15] - Handan has tailored camping experiences that combine activities like flower viewing, fishing, and educational experiences, catering to new tourist demands [18]

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the "May Day" holiday, with the province receiving 64.5 million visitors and generating 37.11 billion yuan in tourism revenue, marking year-on-year increases of 4.6% and 4.8% respectively [1] - The top five tourist attractions by visitor numbers included Qingming Riverside Landscape Garden, Yinji International Tourism Resort, and Wansui Mountain Wuxia City, while the highest revenue-generating sites were also led by Yinji International Tourism Resort and Qingming Riverside Landscape Garden [1] - The province has focused on product innovation and experience optimization, launching diverse cultural and tourism activities, enhancing the appeal of both historical and modern attractions [1][2] Group 2 - The popularity of Hanfu experiences in Luoyang and the introduction of various consumption scenarios like "night economy" and "micro-vacation" in cities like Jiaozuo have contributed to increased visitor numbers [2] - Rural tourism has seen a rise, with unique local resources being leveraged to create differentiated tourism brands, such as the "Xinyang Courtyard" economy achieving full occupancy during the holiday [2] - Technological advancements have been utilized to enhance visitor experiences, with projects like the new night tour along the Yuxi River in Kaifeng showcasing cultural performances through sound and light technology [2][3] Group 3 - Cultural and museum experiences have been revitalized, with various immersive exhibitions attracting significant audiences, such as the Maya VR experience at the Henan Museum [3] - A wide range of cultural activities were organized during the holiday, with over 11,800 events held across public libraries, cultural centers, and art galleries, reaching millions of participants [3] - Non-material cultural heritage has been integrated into tourism, with interactive experiences allowing visitors to engage with traditional crafts and techniques [3] Group 4 - The performing arts market has seen a variety of events, including concerts and immersive performances, contributing to a vibrant cultural scene [4] - There has been a notable increase in visitors from outside the province, with 22.32 million non-local tourists recorded during the holiday, representing a 21.42% increase from the previous year [4]

Core Insights - The tourism market is experiencing steady growth, with various regions reporting significant increases in visitor numbers during the recent holiday period [1][2][3] Group 1: Tourism Performance - During the "May Day" holiday, multiple regions showcased impressive tourism statistics, with Heilongjiang receiving 9.215 million visitors, a year-on-year increase of 13.8% [1] - Hubei's A-level tourist attractions welcomed 12.1703 million visitors, marking a 24.15% increase compared to the previous year [1] - Gansu's rural tourism attracted 3.346 million visitors, with spending reaching 1.154 billion yuan, reflecting growth rates of 18.5% and 29.81% respectively [1] - Guangdong's monitored red tourism sites received 774,000 visitors, up by 12.2% year-on-year [1] Group 2: Innovative Tourism Products - Various regions are enhancing their tourism offerings by integrating cultural elements and hosting diverse holiday activities, such as over 100 events in Chongqing that include sports and music [2] - Zhejiang's Dongqian Lake resort introduced the "Qianhu Has Drama" theme with over 20 creative activities, including immersive performances and music events [2] - Yunnan's Dali Ancient City hosted a themed lantern festival, providing visitors with a blend of cultural experiences and local cuisine [2] Group 3: Rural Tourism and Community Engagement - Rural tourism is thriving, with events like basketball matches and cultural performances in Guizhou attracting significant participation and engagement [2] - Jiangxi's Nancheng organized a series of cultural and sports activities that combined traditional farming practices with intangible cultural heritage [2] Group 4: Red Tourism and Educational Initiatives - Red tourism is being enriched through interactive and educational activities, such as the "Revolutionary Army Blanket Friendship" event in Anhui, which attracted 24,000 visitors [3] - Henan's New County implemented programs like "Little Docents" to make red education more engaging [3] - Shandong's immersive performance "Yimeng Mountain Melody" transformed traditional exhibitions into interactive experiences [3] Group 5: Management and Visitor Experience Enhancements - Many tourist sites are optimizing management practices by extending operating hours and increasing night activities, such as the Hunan Museum extending hours to 8 PM and adding 5,000 reservation slots daily [3] - The Qin Shi Huang Mausoleum in Shaanxi introduced night openings with an additional 15,000 tickets available each day [3] - Various regions are implementing measures to improve visitor experiences, including increased transportation options and volunteer support [3]