Core Viewpoint - The recent regulatory measures across various cities in China aim to address the issue of "stealing area" in real estate, promoting fair competition among developers and enhancing the quality of housing products rather than merely focusing on high utility rates [2][3][6] Regulatory Measures - New regulations include standardizing window designs, incorporating all structural columns into area calculations, limiting the functionality of flower beds on floors above 40 meters, and standardizing internal courtyard dimensions to prevent the reduction of space for more units [2][3] - In Chengdu, the new guidelines stipulate that the increase in "board rate" must not exceed 1.5%, and height discrepancies are limited to 0.15 meters to prevent developers from illegally expanding usable space [2][3] Market Trends - The introduction of high utility rate properties has been a response to market demands, with cities like Chengdu and Guangzhou launching new plots designed to maximize usable space [4][5] - For instance, Chengdu's Wanke project offers units with a maximum usable area rate of 113%, while Guangzhou's new regulations allow for a 20% inclusion of semi-open spaces in the total area calculation [5][6] Industry Response - Developers are expected to shift focus from merely achieving high utility rates to enhancing product quality and service, fostering a healthier competitive environment in the real estate sector [3][6][7] - The market is anticipated to evolve towards a more rational approach, emphasizing product design and planning over just high utility rates, which aligns with consumer expectations for better living conditions [6][7] Future Outlook - The ongoing regulatory changes are seen as a step towards promoting transparency in transactions and encouraging developers to innovate within compliance frameworks, ultimately leading to a focus on quality in housing construction [7][8]