Core Insights - Nantong's intangible cultural heritage (ICH) is experiencing a revitalization, transforming cultural "soft power" into a "hard support" for high-quality development, creating a new narrative of cultural and economic symbiosis [1] Group 1: Cultural Heritage Overview - Nantong boasts 12 national-level ICH projects, 93 provincial-level projects, and 183 municipal-level projects, along with 12 national and 35 provincial representative inheritors [1] - The Nantong Cultural Center focuses on five-dimensional experiences—visual, culinary, auditory, playful, and practical—to rejuvenate ancient heritage in contemporary life [1][2] Group 2: Experience and Engagement - Visual experiences include the integration of traditional symbols like "door god" paintings with modern designs, attracting younger audiences [1] - Culinary offerings feature local delicacies such as Xiting crispy cakes and Shigang fermented bean curd, showcasing artisan craftsmanship [1] - Auditory experiences are highlighted by the Meian school of guqin music and the Nantong kite performances, creating a natural symphony [2] - Interactive experiences are facilitated through ICH study bases and public courses, deepening visitors' appreciation for traditional crafts [2] - Practical applications of ICH include transforming blue printed cloth into fashionable items, making traditional culture relevant in daily life [2] Group 3: Innovative Consumption Scenarios - Nantong employs a multi-scenario fusion strategy to expand "ICH+" diverse business formats, creating a composite consumption environment with synergistic effects [3] - The "Urban ICH Reception Hall" in Wenfeng Square showcases 16 ICH projects through immersive exhibitions and workshops, transforming traditional display into a welcoming space [3] - Events like the "City South Fun" garden party integrate culture, tourism, and local cuisine, enhancing the multi-faceted consumption experience [3] Group 4: Nighttime Cultural Experiences - The "Tongcheng Night Banquet" event features various ICH foods, enhancing nighttime cultural tourism and expanding the temporal and spatial boundaries of ICH experiences [4] Group 5: IP Development and Economic Impact - Nantong systematically develops ICH IPs, converting cultural symbols into commercially viable brands, thus driving economic growth through cultural tourism [5] - The "Urban ICH Reception Hall" attracts thousands of participants, boosting sales of ICH cultural products [5] - The popularity of ICH-themed tourism is rising, with events like puppet shows and kite festivals reinforcing Nantong's brand as "Non-Heritage City" [6]