初冬的青海，寒风裹挟着高原的澄澈，却挡不住非遗工坊里的暖意与生机。循着唐卡的矿物光泽与 盘绣的丝线流转，我踏上了这场金融与非遗产业交融的调研之旅。一路走来，指尖的匠艺与产业的新机 碰撞交织，让我真切感受到，金融活水的精准滴灌，给沉睡千年的非遗技艺在新时代带来了蓬勃生机。 黄南州同仁市的唐卡工坊，曾是诸多非遗传承场景的缩影——创作周期长、物料成本高的特性，成 为制约其传承发展的瓶颈。扎西尖措等非遗传承人的困境，本质上是传统技艺产业化初期的共性难题。 而邮储银行针对性的信用贷款支持，不仅解了个体传承人的燃眉之急，更让我看到金融赋能的核心逻 辑：金融活水并非简单的资金注入，而是对非遗传承"时间价值"的尊重与护航，让传承者能沉下心打磨 技艺、拓展传承边界。 从唐卡到青绣，不同非遗门类的转型之路，印证了金融支持非遗的普适性价值。海东市青绣产业的 崛起，互助农商银行的信贷支持是重要推手，但更值得关注的是，金融助力带来的不仅是企业规模的扩 张，更是非遗产业与民生改善的深度绑定。绣娘们"守家创收"的改变，背后是金融精准对接非遗产业带 动村民就业的标志性成果。这也让我深刻体会到，金融正是促成这种"文化传承+民生赋能"双赢格局的 ...

同仁市素有"中国唐卡艺术之乡"的美誉。在这里，几乎家家有画师，人人会执笔，而扎西尖措便是 其中之一。 初冬时节，走进青海省黄南州同仁市保安村的画室，阳光透过格窗洒在扎西尖措手中的狼毫笔上。 他蘸取研磨好的颜料，在43米长的唐卡画卷上细细勾勒出宗教的庄严法相、飞天飘逸的衣袂纹路。"光 是勾勒这些线条，就花了我们一个多月时间。"扎西尖措轻抚画布说道。 在青海省海东市青绣总部的工坊里，四位土族绣娘指尖捻着彩色丝线在画布上翻飞，银针起落间， 一朵朵层叠的太阳花图案愈发鲜活。"这朵'太阳花'我们绣娘绣了快十年，现在终于到了收尾的最后一 道工序。"青海素隆姑文化旅游产业开发有限公司（以下简称"素隆姑公司"）负责人任玲玲俯身在旁， 指尖轻轻拂过绣面，语气里满是珍视。 从热贡艺术的精雕细琢到土族盘绣的针脚绵密，青海的非遗技艺如青藏高原的冰川融水般，在千年 时光中流淌积淀，既承载着各民族的文化基因，更凝结着匠人的毕生坚守。 然而，在庄严的唐卡与精美的刺绣背后，青海非遗产业长期面临"酒香也怕巷子深"的发展困境：受 制于高原地理条件，原材料采购成本居高不下；传统"手工作坊"模式产能有限，难以对接规模化市 场…… 破解传承之困，激活 ...

Core Insights - Nantong's intangible cultural heritage (ICH) is experiencing a revitalization, transforming cultural "soft power" into a "hard support" for high-quality development, creating a new narrative of cultural and economic symbiosis [1] Group 1: Cultural Heritage Overview - Nantong boasts 12 national-level ICH projects, 93 provincial-level projects, and 183 municipal-level projects, along with 12 national and 35 provincial representative inheritors [1] - The Nantong Cultural Center focuses on five-dimensional experiences—visual, culinary, auditory, playful, and practical—to rejuvenate ancient heritage in contemporary life [1][2] Group 2: Experience and Engagement - Visual experiences include the integration of traditional symbols like "door god" paintings with modern designs, attracting younger audiences [1] - Culinary offerings feature local delicacies such as Xiting crispy cakes and Shigang fermented bean curd, showcasing artisan craftsmanship [1] - Auditory experiences are highlighted by the Meian school of guqin music and the Nantong kite performances, creating a natural symphony [2] - Interactive experiences are facilitated through ICH study bases and public courses, deepening visitors' appreciation for traditional crafts [2] - Practical applications of ICH include transforming blue printed cloth into fashionable items, making traditional culture relevant in daily life [2] Group 3: Innovative Consumption Scenarios - Nantong employs a multi-scenario fusion strategy to expand "ICH+" diverse business formats, creating a composite consumption environment with synergistic effects [3] - The "Urban ICH Reception Hall" in Wenfeng Square showcases 16 ICH projects through immersive exhibitions and workshops, transforming traditional display into a welcoming space [3] - Events like the "City South Fun" garden party integrate culture, tourism, and local cuisine, enhancing the multi-faceted consumption experience [3] Group 4: Nighttime Cultural Experiences - The "Tongcheng Night Banquet" event features various ICH foods, enhancing nighttime cultural tourism and expanding the temporal and spatial boundaries of ICH experiences [4] Group 5: IP Development and Economic Impact - Nantong systematically develops ICH IPs, converting cultural symbols into commercially viable brands, thus driving economic growth through cultural tourism [5] - The "Urban ICH Reception Hall" attracts thousands of participants, boosting sales of ICH cultural products [5] - The popularity of ICH-themed tourism is rising, with events like puppet shows and kite festivals reinforcing Nantong's brand as "Non-Heritage City" [6]

Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with over 11,000 ICH workshops across 2,005 county-level administrative regions in China, creating job opportunities for over 1.2 million people and contributing to local economic development [1][2]. Group 1: Government Initiatives and Support - The establishment of the Zhejiang Province ICH Workshop Alliance aims to systematically integrate resources and promote collaboration among various stakeholders, including local brands and tourism associations [2]. - The Ministry of Culture and Tourism, along with other governmental bodies, has issued guidelines to support ICH workshop construction, focusing on talent development, employment, and industry assistance [2]. - Eighteen provinces have developed recognition and management documents for ICH workshops, providing financial support and resource connections [2]. Group 2: Economic Impact and Job Creation - In Xiaoshan District, Zhejiang, the "Xiaoshan Radish Dry" ICH workshop connects over 40,000 farmers through orders and agreements, projecting a production value of 300 million yuan in 2024 [3]. - In Hebei's Quyang County, traditional crafts like Ding porcelain and stone carving have become pillar industries, employing over 100,000 people and generating an annual output value of approximately 15 billion yuan [3]. Group 3: Talent Development and Training - The sixth batch of national intangible cultural heritage representatives includes 942 individuals, with a total of nearly 4,000 representatives nationwide, strengthening the transmission of ICH [5]. - A training system has been established to support ICH inheritors, with over 200 institutions involved, benefiting more than 200,000 inheritors [5]. - Local initiatives are fostering a new generation of leaders in ICH workshops, attracting young talents back to rural areas to revitalize local crafts [5]. Group 4: Cultural and Economic Integration - The integration of ICH with modern consumption and tourism experiences is enhancing cultural appeal and market value, with over 20 billion yuan in sales during the first quarter of 2025 from ICH-related activities [8]. - Events like the "Cultural and Natural Heritage Day" showcase ICH products and performances, attracting significant tourist engagement and promoting local economies [8]. - The development of ICH-themed rural tourism routes is transforming previously underdeveloped areas into vibrant cultural hubs, with significant visitor numbers reported [10].

Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].

Core Viewpoint - Gansu Province's Qingyang City is leveraging its rich intangible cultural heritage (ICH) to develop a folk culture industry, addressing challenges such as a shrinking pool of inheritors and low marketization of ICH projects [1][2]. Summary by Sections Intangible Cultural Heritage and Challenges - Qingyang has a diverse range of ICH, including paper-cutting, shadow puppetry, and embroidery, but faces issues like a declining number of inheritors and low market engagement [1][2]. - The city is exploring systematic protection of ICH, scaling cultural industries, creating brand matrices, and innovating digital communication to integrate ICH into modern life [1]. Cultural Promotion Activities - On May 3, the Chinese Embassy in the U.S. hosted an event themed "Symphony of the Silk Road, Auspicious Gansu," showcasing Gansu's cultural heritage through exhibitions and performances, attracting significant interest from American audiences [1]. Success Stories of Inheritors - Ma Lu, a representative inheritor of Qingyang paper-cutting, has successfully integrated traditional techniques with modern aesthetics, creating popular works that resonate with contemporary audiences [2][3]. - Qingyang has established a protective network for ICH, with 5 national, 57 provincial, 76 municipal, and 616 county-level projects, and has developed over 200 types of cultural products, producing more than 10 million items annually [2]. Market Development and Economic Impact - The Qingyang paper-cutting industry has seen a revival, with Ma Lu earning significant income through workshops and exhibitions, highlighting the potential for ICH to generate economic benefits [5][6]. - The Qingyang embroidery industry, particularly the production of traditional sachets, has expanded significantly, with annual revenues reaching 75 million yuan and products exported to 26 countries [10]. Innovation and Modernization - Inheritors are innovating traditional crafts to meet modern consumer demands, such as creating functional sachets with health benefits and integrating ICH into fashion [13][14]. - The "Jianyun Dress," a fusion of paper-cutting art and modern clothing design, gained immense popularity online, demonstrating the potential for ICH to adapt and thrive in contemporary markets [11][12]. Future Directions - Qingyang aims to promote ICH through diverse integration paths, ensuring traditional crafts remain relevant and accessible to the public, thereby enhancing cultural vitality and economic sustainability [14].