Core Viewpoint - The 2025 China Cultural Tourism Industry Expo showcased Jiangsu's rich cultural heritage and tourism resources through various themed exhibits and performances, emphasizing the province's unique "water charm" [1][2][3] Group 1: Exhibition Highlights - Jiangsu's exhibition area covered approximately 300 square meters, featuring diverse cultural segments from different cities, including Suzhou's Jiangnan culture and Xuzhou's Han culture [1] - The exhibition included unique cultural products such as Suzhou embroidery, blue printed cloth, and Yixing purple clay teapots, attracting significant visitor interest [1] - The "Su Super" theme attracted attention with popular cultural products like canvas bags and plush ornaments representing various cities [2] Group 2: Cultural Performances - The central stage featured performances that highlighted Jiangsu's tourism and cultural new trends, including traditional music and dance [3] - Performances such as the folk music piece "Morning Emperor" and the portrayal of historical scenes from Yancheng showcased the province's rich cultural narratives [3] - The event aimed to immerse visitors in Jiangsu's historical and cultural depth, enhancing the overall experience of the expo [3] Group 3: Promotion of Traditional Crafts - The exhibition emphasized the promotion of traditional crafts, including the national intangible cultural heritage of "chaotic needle embroidery" from Changzhou, which showcases intricate craftsmanship [3] - Jiangsu's wearable art products, integrating traditional elements with modern design, received positive feedback, particularly among female visitors [2] - The incorporation of traditional cultural elements into contemporary fashion aims to expand the market for cultural products [2]

商场里的年轻人触摸着蓝印花布的纹路、百年老宅回荡起爵士与剪纸的合鸣、街头巷尾迎来南通民俗巡 游的欢腾……近年来，南通非遗正以前所未有的活力"破圈"，以新场景、新体验重塑文化活力，将文 化"软实力"转化为高质量发展的"硬支撑"，绘出一幅人文与经济共生共荣的崭新画卷。 扬子晚报/紫牛新闻 记者 朱亚运 通讯员 李智 南通创新性地采用多元场景融合策略，深度拓展"非遗+"多元业态，构建复合型消费场景，创造出1+1 ＞2的叠加效应，让南通非遗在消费场景中焕发新活力。 内容深耕，五维体验重构非遗认知 如今的南通非遗版图，繁星满天、熠熠生辉：拥有国家级非遗项目12项，省级以上非遗项目93项，市县 级以上非遗项目183项；国家级非遗代表性传承人12人，省级非遗代表性传承人35人。在南通市文化广 电和旅游局的指导下，南通市文化馆（南通市非物质文化遗产保护中心）深耕"好看、好吃、好听、好 玩、好用"五维体验，让千年非遗在当代生活中焕发新生。 非遗好看。南通灯彩与木版年画展馆中，"门神"年画等传统符号和财神相框等现代设计巧妙融合。如皋 丝毯织造技艺、南通仿真绣也以其新潮表现力，吸引越来越多年轻人驻足。 非遗好吃。西亭脆饼、石港腐乳 ...