Core Insights - The "Minor Snow Festival Health Market" will take place from November 22 to 23, featuring over 60 intangible cultural heritage (ICH) skills and cultural brands, focusing on traditional health concepts and craftsmanship [1][2] Group 1: Health and Wellness - The event emphasizes the theme "Health is Just Right," showcasing three main sections: "Health Preservation," "Craftsmanship," and "Flavor Exploration" [1] - The "Health Preservation" section highlights traditional Chinese medicine practices, including the production of traditional medicinal pastes and health consultations [1] - Various health food techniques, such as the making of honey and walnut products, will be featured to promote winter nourishment [1] Group 2: Craftsmanship and Design - The "Craftsmanship" section presents a blend of traditional skills and modern design, allowing attendees to appreciate various handcraft techniques like palm weaving and nut carving [1] - Attendees can purchase exquisite cultural products that incorporate elements of intangible heritage from various vendors [1] Group 3: Culinary Experience - The "Flavor Exploration" section focuses on traditional foods, featuring local delicacies such as lamb dishes and traditional snacks that evoke regional sentiments [2] - Tea-making techniques and local brewing methods will also be showcased, highlighting the depth of tea culture [2] Group 4: Performances and Engagement - The event will include continuous performances, such as traditional opera and dance, enhancing the immersive experience for attendees [2] - Participants can collect stamps during the event to redeem custom cultural gifts, encouraging engagement [2]

Core Insights - The integration of intangible cultural heritage (ICH) into tourism has emerged as an innovative trend, enhancing cultural transmission and economic development simultaneously [4][10]. Group 1: Non-Heritage Tourism Innovations - The China Tourism Association released the "2025 Annual Innovation Cases of ICH Tourism Integration," showcasing 20 innovative cases across various sectors, including scenic spots, cultural venues, and homestays [4]. - The Xuanzhi Town in Anhui Province has transformed traditional ICH displays into immersive experiences, allowing visitors to engage in the entire process of Xuanzhi paper making, thus enhancing visitor participation [5]. - Wu Qiao, known as the "Hometown of Chinese Acrobatics," has developed a "acrobatic + cultural tourism" model, significantly increasing tourist numbers by 94.3% during the recent holiday period [6]. Group 2: Economic Impact and Growth - The Xuanzhi Town received 47,400 visitors during the recent holiday, marking a 13% increase year-on-year, demonstrating the economic potential of ICH tourism [5]. - In Liuba County, the "non-heritage + homestay" model has led to the development of 193 homestays and generated over 1.5 million yuan in sales from ICH-related products [10]. - The integration of ICH into local economies has resulted in significant job creation, with over 5,000 entrepreneurs supported in Liuba County alone [10]. Group 3: Cultural and Experiential Engagement - The "Nanhai Longchao" brand in Guangdong integrates traditional dragon boat culture with sports and tourism, creating a series of events that enhance community engagement [8]. - The "Lin Qi Thirty-Six Courtyard" project in Dongyang combines ICH experiences with organic farming, showcasing the potential for ICH to drive multi-industry integration [9]. - The use of digital technology in ICH, such as creating digital museums and immersive experiences, is expected to attract younger audiences and enhance the appeal of traditional crafts [11].

Group 1 - Women are a significant force driving social development and progress in China, with increasing participation in economic activities and entrepreneurship, showcasing the valuable "her power" [1] - By the end of 2024, China will provide 640 billion yuan in loans to support 8.49 million women in achieving their entrepreneurial dreams [1] - Since 2012, women have accounted for approximately 43% of the workforce, with 42.6% of female employees in government and state-owned enterprises [1] Group 2 - In rural areas, women are actively contributing to rural revitalization, with 2.241 million female farmers trained under the "high-quality farmer cultivation plan" since 2017 [1] - From 2022 to 2024, 12,000 women were trained as leaders in rural industry revitalization projects [1] - Women accounted for 69.5% of the winners in the first national farmers' skills competition finals, and 35.4% of female agricultural technology promoters have obtained technical titles by the end of 2024 [1] Group 3 - Non-material cultural heritage products from various regions, such as "Dove Flower · Songtao Miao Embroidery" and "Blue Print Cloth," are gaining popularity on e-commerce platforms, highlighting women's skills in cultural heritage transmission [2] - 57% of the 51,000 trainees in the "Chinese Intangible Cultural Heritage Inheritor Training Program" are women, indicating their significant role in transforming local resources into cultural products [2] - Women currently make up 45.8% of China's scientific workforce, contributing to technological innovation and addressing critical challenges [2]

Core Viewpoint - Dongying is undergoing a significant agricultural transformation, evolving from a region known for oil to one recognized for high-quality agricultural products and strong agricultural brands, which are driving rural revitalization and increasing farmers' income [1][2]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [1]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [2]. - Dongying has implemented a collaborative development path for brands, focusing on "regional public brands + enterprise product brands + agricultural product brands" [2]. Group 2: Product Recognition and Market Expansion - The Yellow River Delta crab has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [3]. - Recently, five local agricultural products, including the Yellow River Delta crab and rice, were recognized as national geographical indication products, enhancing their market presence [3]. - Dongying's agricultural products have successfully penetrated both domestic and international markets, including Hong Kong, Macau, and Thailand [3]. Group 3: Quality Assurance and Technological Innovation - The stability of brand quality is crucial, and Dongying's enterprises are focusing on strict quality control and a comprehensive industrial system [4]. - Advanced technology, such as intelligent temperature and humidity control systems, has improved production efficiency and product quality in mushroom cultivation [5][6]. - Dongying is collaborating with research institutions to enhance technological innovation and product diversification, significantly boosting product competitiveness [6]. Group 4: Market Integration and Community Engagement - Dongying has fostered a cooperative environment among farmers, cooperatives, and enterprises under the "Yellow River Delta" brand, creating a robust framework for brand development [8]. - The number of agricultural leading enterprises has reached 207, with three entering the "Top 500 Agricultural Enterprises in China" list, and over 6,000 cooperatives and family farms established [8]. Group 5: Marketing and Brand Promotion - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [9]. - The "Yellow River Delta Agricultural Products" brand has been promoted through various events and online platforms, significantly increasing its influence [10][11]. - The local government is leveraging e-commerce and social media to expand market reach and engage consumers effectively [11]. Group 6: Industry Growth and Recognition - Dongying has developed three major industrial clusters, including modern livestock and specialty aquatic products, with six geographical indication products recognized nationally [12]. - The "Yellow River Delta Agricultural Products" brand has entered the top five in provincial influence, with 36 recognized provincial agricultural brands [12].

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo showcased Jiangsu's rich cultural heritage and tourism resources through various themed exhibits and performances, emphasizing the province's unique "water charm" [1][2][3] Group 1: Exhibition Highlights - Jiangsu's exhibition area covered approximately 300 square meters, featuring diverse cultural segments from different cities, including Suzhou's Jiangnan culture and Xuzhou's Han culture [1] - The exhibition included unique cultural products such as Suzhou embroidery, blue printed cloth, and Yixing purple clay teapots, attracting significant visitor interest [1] - The "Su Super" theme attracted attention with popular cultural products like canvas bags and plush ornaments representing various cities [2] Group 2: Cultural Performances - The central stage featured performances that highlighted Jiangsu's tourism and cultural new trends, including traditional music and dance [3] - Performances such as the folk music piece "Morning Emperor" and the portrayal of historical scenes from Yancheng showcased the province's rich cultural narratives [3] - The event aimed to immerse visitors in Jiangsu's historical and cultural depth, enhancing the overall experience of the expo [3] Group 3: Promotion of Traditional Crafts - The exhibition emphasized the promotion of traditional crafts, including the national intangible cultural heritage of "chaotic needle embroidery" from Changzhou, which showcases intricate craftsmanship [3] - Jiangsu's wearable art products, integrating traditional elements with modern design, received positive feedback, particularly among female visitors [2] - The incorporation of traditional cultural elements into contemporary fashion aims to expand the market for cultural products [2]

Core Insights - Nantong's intangible cultural heritage (ICH) is experiencing a revitalization, transforming cultural "soft power" into a "hard support" for high-quality development, creating a new narrative of cultural and economic symbiosis [1] Group 1: Cultural Heritage Overview - Nantong boasts 12 national-level ICH projects, 93 provincial-level projects, and 183 municipal-level projects, along with 12 national and 35 provincial representative inheritors [1] - The Nantong Cultural Center focuses on five-dimensional experiences—visual, culinary, auditory, playful, and practical—to rejuvenate ancient heritage in contemporary life [1][2] Group 2: Experience and Engagement - Visual experiences include the integration of traditional symbols like "door god" paintings with modern designs, attracting younger audiences [1] - Culinary offerings feature local delicacies such as Xiting crispy cakes and Shigang fermented bean curd, showcasing artisan craftsmanship [1] - Auditory experiences are highlighted by the Meian school of guqin music and the Nantong kite performances, creating a natural symphony [2] - Interactive experiences are facilitated through ICH study bases and public courses, deepening visitors' appreciation for traditional crafts [2] - Practical applications of ICH include transforming blue printed cloth into fashionable items, making traditional culture relevant in daily life [2] Group 3: Innovative Consumption Scenarios - Nantong employs a multi-scenario fusion strategy to expand "ICH+" diverse business formats, creating a composite consumption environment with synergistic effects [3] - The "Urban ICH Reception Hall" in Wenfeng Square showcases 16 ICH projects through immersive exhibitions and workshops, transforming traditional display into a welcoming space [3] - Events like the "City South Fun" garden party integrate culture, tourism, and local cuisine, enhancing the multi-faceted consumption experience [3] Group 4: Nighttime Cultural Experiences - The "Tongcheng Night Banquet" event features various ICH foods, enhancing nighttime cultural tourism and expanding the temporal and spatial boundaries of ICH experiences [4] Group 5: IP Development and Economic Impact - Nantong systematically develops ICH IPs, converting cultural symbols into commercially viable brands, thus driving economic growth through cultural tourism [5] - The "Urban ICH Reception Hall" attracts thousands of participants, boosting sales of ICH cultural products [5] - The popularity of ICH-themed tourism is rising, with events like puppet shows and kite festivals reinforcing Nantong's brand as "Non-Heritage City" [6]