小雪时节，滋养正当时。11月22日至23日，集结了60余项非遗技艺与文创品牌的"小雪节气养生专 场"非遗市集将在滨江区星光大道开启，邀你共赴一场融合传统养生理念与非遗匠心技艺的冬日温暖之 旅。 整场市集围绕"养生正当时"主题，分三大主题板块打造可养、可玩、可尝、可带的沉浸式非遗体 验。 "养生之道·古法新传"板块展示守护国人健康的千年智慧。方回春堂、万承志堂等"老字号"展示传 统膏方制作技艺和中医药养生文化，诠释"药食同源"哲学；笕桥古法艾灸、詹氏中医骨伤疗法、赵氏正 骨复衡疗法等展位提供健康咨询，解读传统医学奥妙；乾宁斋橘红枇杷雪梨膏等食养技艺，搭配传统养 生膳食、古法蜂蜜、山核桃加工技艺，为市民开启冬日温补之旅。 "匠心雅集·指尖生花"板块展现传统技艺与潮流设计的碰撞。观众可以欣赏到众多传统手工技艺： 棕编技艺将叶片化为灵巧物件，核雕在方寸间刻绘乾坤，蓝印花布、书画装裱、传统锔瓷技艺演绎匠心 传承……同时，还能带走王的手创、蓝赏文创、元夕文创等融合非遗元素的精美文创产品。 "风味寻踪·食在杭州"板块以舌尖上的非遗味道为主打。义桥羊肉暖胃驱寒，龙门面筋汁浓馅足， 三家村藕粉还原老底子甜香，桐庐山村小吃、小麻 ...

Core Insights - The integration of intangible cultural heritage (ICH) into tourism has emerged as an innovative trend, enhancing cultural transmission and economic development simultaneously [4][10]. Group 1: Non-Heritage Tourism Innovations - The China Tourism Association released the "2025 Annual Innovation Cases of ICH Tourism Integration," showcasing 20 innovative cases across various sectors, including scenic spots, cultural venues, and homestays [4]. - The Xuanzhi Town in Anhui Province has transformed traditional ICH displays into immersive experiences, allowing visitors to engage in the entire process of Xuanzhi paper making, thus enhancing visitor participation [5]. - Wu Qiao, known as the "Hometown of Chinese Acrobatics," has developed a "acrobatic + cultural tourism" model, significantly increasing tourist numbers by 94.3% during the recent holiday period [6]. Group 2: Economic Impact and Growth - The Xuanzhi Town received 47,400 visitors during the recent holiday, marking a 13% increase year-on-year, demonstrating the economic potential of ICH tourism [5]. - In Liuba County, the "non-heritage + homestay" model has led to the development of 193 homestays and generated over 1.5 million yuan in sales from ICH-related products [10]. - The integration of ICH into local economies has resulted in significant job creation, with over 5,000 entrepreneurs supported in Liuba County alone [10]. Group 3: Cultural and Experiential Engagement - The "Nanhai Longchao" brand in Guangdong integrates traditional dragon boat culture with sports and tourism, creating a series of events that enhance community engagement [8]. - The "Lin Qi Thirty-Six Courtyard" project in Dongyang combines ICH experiences with organic farming, showcasing the potential for ICH to drive multi-industry integration [9]. - The use of digital technology in ICH, such as creating digital museums and immersive experiences, is expected to attract younger audiences and enhance the appeal of traditional crafts [11].

Group 1 - Women are a significant force driving social development and progress in China, with increasing participation in economic activities and entrepreneurship, showcasing the valuable "her power" [1] - By the end of 2024, China will provide 640 billion yuan in loans to support 8.49 million women in achieving their entrepreneurial dreams [1] - Since 2012, women have accounted for approximately 43% of the workforce, with 42.6% of female employees in government and state-owned enterprises [1] Group 2 - In rural areas, women are actively contributing to rural revitalization, with 2.241 million female farmers trained under the "high-quality farmer cultivation plan" since 2017 [1] - From 2022 to 2024, 12,000 women were trained as leaders in rural industry revitalization projects [1] - Women accounted for 69.5% of the winners in the first national farmers' skills competition finals, and 35.4% of female agricultural technology promoters have obtained technical titles by the end of 2024 [1] Group 3 - Non-material cultural heritage products from various regions, such as "Dove Flower · Songtao Miao Embroidery" and "Blue Print Cloth," are gaining popularity on e-commerce platforms, highlighting women's skills in cultural heritage transmission [2] - 57% of the 51,000 trainees in the "Chinese Intangible Cultural Heritage Inheritor Training Program" are women, indicating their significant role in transforming local resources into cultural products [2] - Women currently make up 45.8% of China's scientific workforce, contributing to technological innovation and addressing critical challenges [2]

Core Viewpoint - Dongying is undergoing a significant agricultural transformation, evolving from a region known for oil to one recognized for high-quality agricultural products and strong agricultural brands, which are driving rural revitalization and increasing farmers' income [1][2]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [1]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [2]. - Dongying has implemented a collaborative development path for brands, focusing on "regional public brands + enterprise product brands + agricultural product brands" [2]. Group 2: Product Recognition and Market Expansion - The Yellow River Delta crab has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [3]. - Recently, five local agricultural products, including the Yellow River Delta crab and rice, were recognized as national geographical indication products, enhancing their market presence [3]. - Dongying's agricultural products have successfully penetrated both domestic and international markets, including Hong Kong, Macau, and Thailand [3]. Group 3: Quality Assurance and Technological Innovation - The stability of brand quality is crucial, and Dongying's enterprises are focusing on strict quality control and a comprehensive industrial system [4]. - Advanced technology, such as intelligent temperature and humidity control systems, has improved production efficiency and product quality in mushroom cultivation [5][6]. - Dongying is collaborating with research institutions to enhance technological innovation and product diversification, significantly boosting product competitiveness [6]. Group 4: Market Integration and Community Engagement - Dongying has fostered a cooperative environment among farmers, cooperatives, and enterprises under the "Yellow River Delta" brand, creating a robust framework for brand development [8]. - The number of agricultural leading enterprises has reached 207, with three entering the "Top 500 Agricultural Enterprises in China" list, and over 6,000 cooperatives and family farms established [8]. Group 5: Marketing and Brand Promotion - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [9]. - The "Yellow River Delta Agricultural Products" brand has been promoted through various events and online platforms, significantly increasing its influence [10][11]. - The local government is leveraging e-commerce and social media to expand market reach and engage consumers effectively [11]. Group 6: Industry Growth and Recognition - Dongying has developed three major industrial clusters, including modern livestock and specialty aquatic products, with six geographical indication products recognized nationally [12]. - The "Yellow River Delta Agricultural Products" brand has entered the top five in provincial influence, with 36 recognized provincial agricultural brands [12].

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo showcased Jiangsu's rich cultural heritage and tourism resources through various themed exhibits and performances, emphasizing the province's unique "water charm" [1][2][3] Group 1: Exhibition Highlights - Jiangsu's exhibition area covered approximately 300 square meters, featuring diverse cultural segments from different cities, including Suzhou's Jiangnan culture and Xuzhou's Han culture [1] - The exhibition included unique cultural products such as Suzhou embroidery, blue printed cloth, and Yixing purple clay teapots, attracting significant visitor interest [1] - The "Su Super" theme attracted attention with popular cultural products like canvas bags and plush ornaments representing various cities [2] Group 2: Cultural Performances - The central stage featured performances that highlighted Jiangsu's tourism and cultural new trends, including traditional music and dance [3] - Performances such as the folk music piece "Morning Emperor" and the portrayal of historical scenes from Yancheng showcased the province's rich cultural narratives [3] - The event aimed to immerse visitors in Jiangsu's historical and cultural depth, enhancing the overall experience of the expo [3] Group 3: Promotion of Traditional Crafts - The exhibition emphasized the promotion of traditional crafts, including the national intangible cultural heritage of "chaotic needle embroidery" from Changzhou, which showcases intricate craftsmanship [3] - Jiangsu's wearable art products, integrating traditional elements with modern design, received positive feedback, particularly among female visitors [2] - The incorporation of traditional cultural elements into contemporary fashion aims to expand the market for cultural products [2]

Core Insights - Nantong's intangible cultural heritage (ICH) is experiencing a revitalization, transforming cultural "soft power" into a "hard support" for high-quality development, creating a new narrative of cultural and economic symbiosis [1] Group 1: Cultural Heritage Overview - Nantong boasts 12 national-level ICH projects, 93 provincial-level projects, and 183 municipal-level projects, along with 12 national and 35 provincial representative inheritors [1] - The Nantong Cultural Center focuses on five-dimensional experiences—visual, culinary, auditory, playful, and practical—to rejuvenate ancient heritage in contemporary life [1][2] Group 2: Experience and Engagement - Visual experiences include the integration of traditional symbols like "door god" paintings with modern designs, attracting younger audiences [1] - Culinary offerings feature local delicacies such as Xiting crispy cakes and Shigang fermented bean curd, showcasing artisan craftsmanship [1] - Auditory experiences are highlighted by the Meian school of guqin music and the Nantong kite performances, creating a natural symphony [2] - Interactive experiences are facilitated through ICH study bases and public courses, deepening visitors' appreciation for traditional crafts [2] - Practical applications of ICH include transforming blue printed cloth into fashionable items, making traditional culture relevant in daily life [2] Group 3: Innovative Consumption Scenarios - Nantong employs a multi-scenario fusion strategy to expand "ICH+" diverse business formats, creating a composite consumption environment with synergistic effects [3] - The "Urban ICH Reception Hall" in Wenfeng Square showcases 16 ICH projects through immersive exhibitions and workshops, transforming traditional display into a welcoming space [3] - Events like the "City South Fun" garden party integrate culture, tourism, and local cuisine, enhancing the multi-faceted consumption experience [3] Group 4: Nighttime Cultural Experiences - The "Tongcheng Night Banquet" event features various ICH foods, enhancing nighttime cultural tourism and expanding the temporal and spatial boundaries of ICH experiences [4] Group 5: IP Development and Economic Impact - Nantong systematically develops ICH IPs, converting cultural symbols into commercially viable brands, thus driving economic growth through cultural tourism [5] - The "Urban ICH Reception Hall" attracts thousands of participants, boosting sales of ICH cultural products [5] - The popularity of ICH-themed tourism is rising, with events like puppet shows and kite festivals reinforcing Nantong's brand as "Non-Heritage City" [6]