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赛道Hyper | 博世智能驾控接入阿里通义大模型
Hua Er Jie Jian Wen· 2025-06-09 00:04
Core Viewpoint - Bosch has partnered with Alibaba Cloud to develop AI smart cockpit technology prototypes, enhancing interaction and functionality in smart vehicles through advanced AI models [1][3][7] Group 1: Partnership and Technology Development - Bosch and Alibaba Cloud are collaborating to build AI smart cockpit technology prototypes, integrating various AI models and digital human technologies [1][4] - This partnership represents a significant exploration of smart vehicle technology by traditional automotive suppliers and tech companies [1][3] - Bosch's smart cockpit platform has shipped over 2 million units by the end of 2024, serving multiple leading automotive brands [2] Group 2: Smart Cockpit Features and Capabilities - The AI smart cockpit utilizes multi-modal technology to perceive and analyze the cabin environment in real-time, enhancing user experience [3][10] - The integration of 3D digital humans allows for human-like interaction, supporting voice and gesture commands for various functions [4][10] - The system employs a hybrid computing architecture to balance computational efficiency and data privacy, ensuring sensitive data is encrypted [4][10] Group 3: Market Trends and Future Outlook - The demand for smart cockpit experiences is driving market growth, with the Chinese smart cockpit market expected to exceed 150 billion yuan in 2024 and reach 210 billion yuan by 2026 [5][6] - Bosch's collaboration with Alibaba Cloud is expected to accelerate the implementation of advanced technologies in smart cockpits, leading to higher levels of interaction and service [7][10] - The integration of smart cockpit and assisted driving systems is projected to reduce vehicle costs by approximately 30% [8] Group 4: Competitive Landscape - Traditional Tier 1 suppliers like Bosch are partnering with cloud service providers to enhance their smart vehicle offerings, competing against tech giants like Huawei and Baidu [9][10] - Bosch aims to leverage Alibaba Cloud's ecosystem to expand its market presence, particularly in the mid-to-high-end segments [9][10] - Continuous optimization of algorithms and hardware performance is crucial for Bosch to maintain competitive advantages in the smart cockpit market [9][11]