博物馆原创游戏化VR大空间展

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第七届大运河文化旅游博览会在苏州闭幕
Zhong Guo Jing Ji Wang· 2025-08-18 04:25
Group 1 - The seventh Grand Canal Cultural Tourism Expo concluded in Suzhou, attracting 912 participating units, a nearly 40% increase from the previous edition, with 65% of exhibitors from outside the province [1] - The event saw approximately 160,000 attendees, a 23% increase compared to the last expo, and over 520 million online viewers [1] - The expo featured a global theme exhibition covering 35 countries and regions, showcasing diverse cultural experiences and signing tourism cooperation agreements [1] Group 2 - Innovative products and activities were highlights of the expo, including the first museum-original gamified VR exhibition in China, which attracted over 2,300 visitors in three days [2] - The "Su Super" area generated sales of 1.07 million yuan through cultural and intangible heritage products [2] - The event included 1213 performances and 1133 interactive projects, with total on-site sales reaching nearly 30 million yuan [4] Group 3 - The expo introduced a new cultural and creative exhibition that attracted significant interest from young audiences, with over 100,000 interactive engagements and sales of 2.51 million yuan [3] - The non-heritage brand area featured 80 representative projects and 200 types of exhibits, showcasing traditional craftsmanship [3] - The event successfully facilitated 62 matchmaking meetings, resulting in nearly 1,000 intention agreements and an on-site intention transaction amount of 298 million yuan [4]