"卡皮巴拉豚咔咔"作为杰森娱乐集团旗下原创IP，以其自带"佛系"松弛感的明星动物——水豚为原型， 深受年轻人的喜爱，成为花市最具人气的互动焦点之一。卡皮巴拉「招财豚宝」新春主题快闪紧扣广府 年味，打造沉浸式体验场景。现场人偶互动吸引大小朋友争相合影，打卡分享至社交媒体的粉丝们还获 得了限定礼品，瞬间点燃现场气氛。 2026年2月13日，以"逛百年花市·品千年越秀"为主题的广州西湖路花市正式开市。今年花市复刻宋 代"广州第一高楼"共乐楼为原型打造主牌楼，并设置"万马奔腾"等主题景观，将广绣、醒狮等非遗元素 巧妙布设于街巷之间，让市民在移步换景中感受传统魅力。其中，杰森娱乐集团旗下人气IP"卡皮巴拉 豚咔咔"的新春主题快闪活动尤为引人注目，机器人、机器狮巡游与潮流IP相结合，为市民带来一场别 具特色的"年味"文化盛宴。 在快闪摊位，市民还能体验卡皮巴拉2026新年系列IP衍生品：融合广州大佛寺文化元素的"神仙随身 拜""解忧神香片"，以及富有广府特色的"粤语春联""粤式早点捏捏"等。同期亮相的，还有杰森娱乐推 出的"大湾鸡"IP系列新春产品，涵盖红包、春联等十余款新品，以活泼萌趣的设计注入浓烈年味。这些 产品不仅 ...

Core Viewpoint - The event "Welcoming the New Year with 'Bay Chicken'" in Guangzhou marks the transformation of the mascots "Xiyangyang" and "Lerongrong" from the 15th National Games and the Special Olympics into a cultural IP, "Bay Chicken," aiming to integrate various industries and enhance cultural value [1][3]. Group 1: Event Overview - The event combines cultural release, trendy performances, and interactive experiences, showcasing the multi-dimensional development blueprint of the "Bay Chicken" cultural IP [1]. - The "Bay Chicken" certification ceremony was held, officially designating it as a "city promotion ambassador" and granting it a unique "birth certificate" to enhance its emotional and cultural significance [3]. Group 2: Industry Integration - Guangzhou aims to use the "Bay Chicken" IP as a core engine to systematically promote the deep integration of sports, tourism, cultural creativity, and consumption industries, transforming "cute energy" into tangible "development momentum" [5]. - Multiple enterprises are launching cultural and creative collaborations, themed exhibitions, and licensed products, including blind boxes, ornaments, and plush toys, to integrate "Bay Chicken" into citizens' lives [6]. Group 3: Development Plans - Jason Entertainment, a partner in the "Bay Chicken" IP operation, outlined a development plan based on three pillars: creating practical and interactive cultural products, fostering emotional connections through stories and events, and promoting the IP's integration with cultural tourism and international activities [6][10]. - The company emphasizes that a truly vibrant cultural symbol resonates with people's hearts, aiming for "Bay Chicken" to evolve from a sports emblem into a cultural ambassador representing the Bay Area [8]. Group 4: Future Prospects - The future strategy for "Bay Chicken" includes deep integration with various industries such as culture, tourism, and art, through nationwide promotional tours, themed carnivals, and cultural ecological development initiatives [10]. - The transformation aims to empower the Bay Area's development through "cute economy," with leading companies in the IP economy injecting innovative vitality into the "Bay Chicken" IP, making it a new cultural symbol for Guangzhou [10].