也就是说，传统零售业的体验价值主要在于商品的可获得性、价格和质量，而新零售业的"体验价值"除 了这些，还包括快捷送货、便利选择、可点评、可互动、有社交功能等。 由此，作者提出了一个本书的核心观点，即用软价值创造新需求。 特约评论员 熊夏柠 书中也举了智能手机等设备的例子，在智能手机的发展过程中，硬件和软件一直是关键，初期人们可能 主要是重视硬件，到智能手机发展到今天，人们除了重视硬件，软件的体验、设计的美感、品牌的价值 等软价值也是人们关注的重要方面。作者强调了在知识、信息、文化娱乐、高端服务业等领域内，软价 值创造有着同样的规律。在知识产业、信息产业、文化娱乐产业、高端服务业等软产业中，其价值主体 更是软价值——用创造性思维的非物质价值满足人们的精神需要。 在国庆中秋双节之际，读读这本由经济学家滕泰、张海冰合著的《创造新需求》非常应景。 如书名所言，一些需求可以被挖掘创造出来，而如何创造则非常重要，即提振消费如何提振？这首先需 要从分析人们行为和经济社会的一些趋势性变化入手，该书一开篇就非常清晰地提出了人们消费需求和 偏好的新趋势，在走过快速工业化阶段之后，新需求方向不再是重复满足基本物质需要，而是追求高品 ...

Group 1 - The company reported a revenue of RMB 355 million for the six months ending June 30, 2025, representing an increase of approximately 33.0% compared to the first half of 2024 [1] - The adjusted net profit for the first half of 2025 was RMB 27.6 million, up 7.0% from RMB 25.8 million in the same period of 2024, with an adjusted net profit margin of 7.8% [1] - Earnings per share attributable to the company's owners was RMB 0.01 [1] Group 2 - The IP creation and operation segment generated revenue of RMB 140 million, primarily due to the popularity of the TV program "Travel Diary" Season 3, which starred Jay Chou [2] - "Travel Diary" Season 3 achieved high viewership ratings, ranking first among similar variety shows on provincial satellite TV channels, with over 375 trending topics and an exposure of over 4.1 billion [2] - Other IP programs, such as Liu Genghong's micro-variety show and "Fifty and Only," also aired in the first half of 2025 and received positive audience reception [2] Group 3 - The company continued to promote its brand and star IP through Jay Chou's world tour concerts, hosting "Find Jay Classmate" events in various cities [3] - The events included setting up "Jay Classmate" themed facilities at iconic locations in Nanning, Sanya, and Hong Kong to enhance fan engagement [3] - The company launched pop-up stores featuring "Jay Classmate" related products during the concert events [3]

Core Viewpoint - Hengxin Oriental Culture Co., Ltd. is under investigation by the China Securities Regulatory Commission (CSRC) for suspected violations of information disclosure laws, following the discovery of accounting errors in its 2022 annual report, which have been adjusted using a retrospective restatement method [2][4]. Financial Adjustments - The company adjusted its revenue recognition method for its newly added computing power system integration and technical services business from gross method to net method, resulting in a revenue reduction of approximately 181.61 million yuan [5][6]. - The adjustments led to a revised operating revenue of 307.67 million yuan and an operating cost of 220.81 million yuan for the affected period [6]. Recent Financial Performance - In Q1 2025, the company reported revenue of 74.93 million yuan, a year-on-year decrease of 15.12%, and a net loss attributable to shareholders of 34.23 million yuan, down 11.32% from the previous year [9][10]. - The company has experienced continuous net losses since 2020, accumulating over 2 billion yuan in losses over the past five years [7]. Operational Status - Despite the ongoing investigation, the company stated that its business operations are normal and that the investigation will not have a significant impact on its operations [4].