Core Viewpoint - The global home appliance industry is facing significant challenges due to intensified competition domestically and increasing external uncertainties, yet Haier Smart Home has reported better-than-expected financial results for the first three quarters of 2025, demonstrating strong operational resilience [1] Group 1: Financial Performance - For the first three quarters of 2025, Haier Smart Home achieved revenue of 234.05 billion yuan, a year-on-year increase of 10%, and a net profit attributable to shareholders of 17.37 billion yuan, up 14.7%, marking a historical high [1] - In Q3 alone, the company recorded revenue of 77.56 billion yuan, a 9.5% year-on-year growth, and a net profit of 5.34 billion yuan, reflecting a 12.7% increase [1] Group 2: Domestic Market Strategy - Haier Smart Home has secured the top market share in China by enhancing the competitiveness of its blockbuster products and strengthening its product suite, with revenue growth of 9.5% in the first three quarters and 10.8% in Q3 [2] - The company’s collaboration with users has led to the successful launch of popular products, such as the "Lazy Washing Series," which sold over 200,000 units, and the "Haier Mairang Refrigerator," which achieved rapid sales [2] Group 3: Product Suite and Market Share - The sales proportion of the Casarte suite products has increased to 36%, up 7 percentage points year-on-year, while Haier brand suite products have risen to 15%, an increase of 11 percentage points [3] - Haier's air conditioning business outperformed the industry with a 31% year-on-year sales growth from January to September, surpassing the total net revenue of 2024 within just nine months [3] Group 4: Digital Transformation - The company’s steady growth is attributed to its ongoing digital transformation strategy, which has optimized its cost structure by 0.2 percentage points in the first three quarters of 2025 [5] - Haier has improved operational efficiency through a digital inventory model and enhanced its marketing capabilities, resulting in a 44% year-on-year increase in brand search share [5] Group 5: Global Expansion - Despite challenges such as high inflation and weak demand in developed countries, Haier's overseas revenue grew by 10.5%, with significant growth in South Asia (over 25%) and Southeast Asia (over 15%) [6] - The company has focused on localization and upgraded its global operational system, launching energy-efficient products tailored to local markets, which has led to increased market share in Europe [6] Group 6: Supply Chain and Future Outlook - Haier is enhancing its global supply chain with a resilient network, including a new air conditioning manufacturing base in Thailand with an annual capacity of 6 million units [7] - The company is positioned to leverage market changes and user demands, indicating a promising outlook for future performance [7]