Core Insights - The article discusses the innovative approach of the Weihai Baina Ruijin Hotel, which has introduced a street-side food stall to offer its signature dishes and local delicacies, making high-end dining more accessible to the public [1][3]. Group 1: Business Strategy - The "street-side takeaway" initiative is a strategic response to changing consumer demands and market conditions, aiming to bring quality dining services closer to everyday consumers [3]. - The hotel offers a diverse menu with over 60 items, including both traditional signature dishes and specially designed affordable options, ensuring a wide appeal [3][7]. - The hotel has implemented a dynamic menu adjustment system based on sales performance, allowing for the removal of underperforming items and the introduction of popular new dishes [3]. Group 2: Customer Engagement - The hotel has established a WeChat pre-order service to streamline the purchasing process, reducing wait times for customers [5]. - The initiative has successfully attracted customers to the hotel, with many who tried the street food opting to experience the hotel's full dining services [7]. - The hotel plans to enhance brand recognition by customizing staff uniforms and improving the stall's branding, while maintaining a balance between casual street food and quality service [7]. Group 3: Market Trends - The trend of hotels engaging in street-side food sales is gaining traction in Weihai, with other star-rated hotels also adopting similar strategies to connect with local consumers [7]. - This approach not only provides affordable dining options for the public but also creates new revenue streams for the hotel industry [7].