Core Viewpoint - The "Garlic Bird" toy, a unique cultural product from Wuhan, has gained immense popularity, showcasing the potential of regional dialects combined with creative design to resonate with younger consumers [1][4]. Group 1: Product Development and Market Response - The "Garlic Bird" toy was created by designer Li Mangguo in 2024, initially as a playful gift for his wife, and features a recording of a child speaking in Wuhan dialect [1]. - Following its viral success on social media, a team was quickly assembled to launch the product, which saw immediate demand upon release [3]. - The first "Garlic Bird" themed pop-up store opened on March 28, 2025, attracting over 2,800 visitors on the opening day, with hourly sales exceeding 10,000 yuan [3]. Group 2: Cultural Impact and Consumer Trends - The "Garlic Bird" has become a popular souvenir among tourists in Wuhan, indicating a shift in consumer behavior towards local cultural products [4]. - The success of the "Garlic Bird" demonstrates that regional culture can connect with younger audiences without conforming to traditional highbrow expectations, allowing local dialects to gain national recognition [4]. - The trend of combining dialects with creative products is emerging across various regions, with similar initiatives in Lanzhou and Changsha, indicating a growing consumer interest in culturally infused merchandise [6].