咱说起买衣服这事儿，最近不少人都在吐槽：为啥实体店一件衣服动辄就得飙到五百块，而网上电商平 台上，差不多款式、差不多样子的衣服，才卖几十块？这价差大得都能让人怀疑人生了。其实，背后的 秘密没那么简单，说白了，这里面的门道真不少，咱今天就来聊聊这背后的故事。 当然，线上卖服装讲究的是薄利多销，靠销量去赚钱，这就是电商的生存法则。你看网上爆款，月销上 万件，哪怕利润空间薄，只要销量大，赚的钱也不少。实体店流量有限，卖衣服没有那么快，得保持高 单价，保证不亏本才能撑下去。简单讲，一个是卖量的打法，一个是卖单价的思路，两边玩法不一样， 价格自然差距明显。 所以，实体店贵，电商便宜，根本原因不光是品牌溢价，而是面料、设计、工艺、运营和进货渠道多方 面差别叠加的结果。买衣服这事儿，没法只看数字，得看需求。如果你想买穿着舒服耐用的衣服，愿意 投入点钱，那实体店的货其实更实在。反过来，如果只想换个样子，穿个几次不心疼，那网上几十块的 衣服也能满足需求。 首先得说说衣服的面料。实体店卖五百块的衣服，很多时候是真的用上了比较讲究的材质，比如真丝、 纯棉或者是质量特别好的精梳棉。这些布料手感细腻，透气性好，穿着舒服还能经得起多次洗 ...

Core Viewpoint - The rise of oversized tags in the fashion industry is a response to the abuse of the "seven-day no-reason return" policy by consumers, leading to increased costs and operational challenges for merchants [1][2][3] Group 1: Merchant Challenges - Merchants are facing significant losses due to consumers treating them as free fitting rooms, with returned items often being damaged or used [2] - The introduction of large, hard tags aims to deter consumers from returning worn items, as they are difficult to hide and uncomfortable to wear [1][2] - Merchants report that despite implementing various anti-return measures, such as large tags and security features, the problem persists, leading to increased operational costs [1][2] Group 2: Industry Response - The demand for oversized tags has created a new industry segment, with tag manufacturers seeing a surge in orders, particularly around major shopping events like "Double Eleven" [2] - The production of these tags has evolved, with manufacturers developing various designs, including ribbon tags and lock mechanisms, to combat return abuse [1][2] - The trend of oversized tags has become a shared solution among female clothing merchants, indicating a collective struggle against return fraud [2] Group 3: Consumer Behavior and Regulation - The misuse of the return policy is not limited to the women's clothing sector but is most evident there, prompting calls for regulatory measures to prevent abuse [3] - There is a recognition that the current return policy framework may need adjustments to protect merchants from undue losses while balancing consumer rights [3] - The lack of clear standards for returned goods complicates the situation, as merchants are often left with unsellable items due to the condition in which they are returned [3]

Core Viewpoint - The rise of AI-generated fake images has led to a significant increase in fraudulent refund claims in the e-commerce sector, causing distress among merchants and undermining trust in the online shopping ecosystem [3][19][36]. Group 1: Impact on E-commerce - E-commerce platforms are facing a surge in fraudulent refund requests, where individuals use AI-generated images to falsely claim product defects [3][17]. - Merchants report that customers are submitting obviously fake images, sometimes with AI watermarks still visible, to justify their refund requests [5][8]. - The "only refund" policy, initially designed to streamline customer service, has become a burden for merchants as they now have to scrutinize refund requests more closely [17][22]. Group 2: Consequences for Merchants - Small businesses, particularly those in lower-tier cities, are severely affected by these fraudulent activities, with malicious refunds threatening their daily operations and livelihoods [23][24]. - The financial strain from these scams can wipe out the profits from multiple sales, pushing merchants into a precarious position where they must choose between accepting orders or risking losses [24][25]. - Merchants are increasingly raising prices to offset the risks associated with potential fraudulent refunds, which ultimately impacts consumers [22][36]. Group 3: Regulatory and Platform Responses - In response to the growing issue, regulatory bodies have begun implementing measures to combat AI misuse, including guidelines to prevent the malicious use of AI-generated content [29][30]. - E-commerce platforms are enhancing their verification systems to protect merchants' rights and prevent fraudulent activities [30][32]. - The establishment of an account integrity system aims to track and penalize users who engage in fraudulent refund practices [30][32]. Group 4: Trust and Ethical Considerations - The ongoing fraudulent activities are eroding the foundational trust that underpins the e-commerce ecosystem, leading to a situation where both consumers and merchants are increasingly suspicious of each other [19][36]. - The article emphasizes the importance of maintaining ethical standards in transactions, advocating for a return to simple, honest exchanges between buyers and sellers [38][39].

双十一刚过，四川攀枝花的水果店家昕昕（化名）就收到一条退货信息，"这是给孩子买的芒果，收到就是坏的。"买家附上了一张芒果表面黑斑的图片。 昕昕起初并未怀疑，但仔细一看，这些黑斑边缘过于整齐，还有裂痕和黑洞，并不像水果自然腐烂的模样，更像是经过AI"雕琢"的图片。 昕昕随即让买家拍段视频，买家却以各种理由推脱，坚持只提供图片作为证据。昕昕意识到这可能是利用AI伪造图片进行的"骗退款"行为，于是拒绝退 款。 昕昕的遭遇正是近日引发网络热议的"用AI伪造图片来薅仅退款羊毛"。从发霉的水果到破洞的衣服，再到损坏的化妆品，几乎每类商品都迎来了"专属黑 粉"。看似"有图有真相"的背后，却让许多商家陷入这场AI陷阱中。 《IT时报》记者调查发现，利用AI工具"骗退款"已然成为一条灰色产业链，甚至有"老师"公开售卖788元的教程。 商家遭遇，一眼假AI图，却被要求仅退款 乐乐（化名）是一位玩具电商卖家，在电商平台上售卖乐高、迪士尼玩偶等商品。 11月15日，她以167元的价格卖出一个迪士尼玲娜贝儿挂件，17日，买家反馈称，收到的挂件掉皮了，并附上一张满身是灰、尾巴开裂的玲娜贝儿挂件照 片。 "脏得很均匀，裂纹也不是布制玩偶该 ...

#商家衣服上挂密码锁防退货# #电 商在衣服上挂密码锁防蹭穿退货# 拉链挂密码锁！网店商家为防"蹭穿退货"有多拼？#为防顾客蹭穿退 货把商家逼成啥样了# 0:00 ...

11月17日，一女子发帖称其丈夫在境外旅游期间被电话告知涉嫌与南京一迪卡侬门店失窃有关。该女子 称，回国后他们第一时间到派出所处理，证实丈夫手持衣物为因热脱下的自带外套。11月18日，涉事门 店相关负责人告诉记者，因近期出现多次产品失窃，员工在发现衣服丢失后报警。涉事门店相关负责人 表示，愿意向当事人道歉并作出赔偿。11月18日，记者从辖区派出所获悉，警方已介入处理。 ...

Core Insights - The company, Pang Donglai, has chosen to control its sales growth, achieving a sales figure of 20.035 billion yuan for the year, which is 3.5 million short of its self-imposed ceiling of 20 billion yuan, setting a benchmark in the retail industry for prioritizing quality over quantity [1][3][20] Group 1: Sales Strategy - Pang Donglai's sales figure of 20.035 billion yuan for the year represents an increase of 3 billion yuan compared to 2024, but this number was intentionally controlled rather than aggressively pursued [3][20] - The founder, Yu Donglai, emphasized in an internal meeting that sales must be kept under 20 billion yuan to avoid the pressures of expansion and increased workload for employees [3][5] Group 2: Employee Welfare - The company is known for its high employee welfare, offering a minimum monthly salary of 8,000 yuan, which is more than double the local average, and implementing mandatory rest days and extended holidays [5][18] - Employees are motivated to provide excellent customer service without relying on commissions, fostering a culture of care and loyalty among customers [12][14] Group 3: Profitability and Operations - Despite a lower gross margin of 15%-20% compared to the industry average of 25%-30%, Pang Donglai maintains a net profit margin of around 5%, which is commendable in the retail sector [7][20] - The company's profitability is attributed to its direct sourcing from manufacturers, bypassing intermediaries, which allows for lower costs and better quality control [8][10] Group 4: Customer Loyalty and Service - Pang Donglai has built a strong customer base, with over 60% of customers being referrals, highlighting the effectiveness of word-of-mouth over traditional advertising [12][20] - The company offers exceptional customer service, including flexible return policies and additional amenities in stores, which enhances customer loyalty [18][20] Group 5: Industry Perspective - Pang Donglai's cautious approach contrasts with many retail companies that have faced challenges due to rapid expansion, illustrating the risks associated with the "scale trap" in the retail industry [16][20] - The company's philosophy emphasizes stability and a focus on employee and customer well-being, suggesting that long-term success is rooted in sustainable practices rather than aggressive growth [20]

2024年，在国内各大网购平台以及众多直播间里，一场 "工厂直供" 的营销热潮悄然兴起。 不管是平台上的工厂店，还是直播间里主播们的叫卖，都在喊着 "工厂直供，源头低价""去掉中间商， 价格打骨折" 这样的口号。 不少消费者看到这样的宣传，都觉得没有了经销商、零售商这些赚差价的环节，买东西肯定能省不少 钱。 但实际情况却和大家想的不一样，所谓的 "去中间商" 并没有让消费者少花钱，反而可能让消费者为一 些隐形成本买单。 "中间商消失" 只是假象 很多人觉得 "去中间商" 逻辑很合理，认为缩短供应链后，消费者直接对接品牌或工厂，流通成本降 低，价格就该下降。 可关键问题是，中间商虽然看似消失了，但他们之前承担的功能和成本从来没有凭空消失过，大家可能 不知道，中间商不只是简单的 "加价者"，更像是供应链里的 "粘合剂"。 之前中间商承担的成本，现在换了个形式，还是得由整个供应链来承担，最终往往还是会落到消费者身 上。 就像咱们平时买东西，不管是通过经销商还是品牌直接买，那些必要的成本是省不掉的，只是表现形式 不一样罢了。 三大 "猫腻" 曝光 现在很火的 DTC模式，也就是品牌直接面向消费者的模式，品牌不用再依赖 ...

Core Viewpoint - The article highlights a unique approach to consumerism, emphasizing the importance of responsible purchasing and customer-centric service in the retail industry, as exemplified by a seller named "Guo Ma" [9][10]. Group 1: Consumer Behavior - A consumer initially hesitant to purchase clothing online found the quality satisfactory and subsequently made additional purchases for family members [5]. - The seller, Guo Ma, advised the consumer to buy only what was necessary, demonstrating a focus on customer needs rather than maximizing sales [9][10]. Group 2: Business Model - Guo Ma sources products directly from manufacturers, eliminating middlemen and advertising costs, allowing for lower prices for consumers [12][13]. - The business model emphasizes long-term customer relationships, with a commitment to customer service and satisfaction, including handling returns and providing lifetime after-sales support [14][15]. Group 3: Market Differentiation - Guo Ma's approach contrasts with typical retail practices that prioritize one-time sales, showcasing a model that values trust and ongoing customer engagement [16].

Core Viewpoint - The "Su Shi Life Festival" held during the Dongpo Cultural Tourism Conference in Chengmai County aims to revitalize traditional culture through modern experiences, particularly focusing on coffee culture and the life philosophy of Su Dongpo [3][4]. Group 1: Event Overview - The "Su Shi Life Festival" took place on November 8, 2023, in Fushan Town, Chengmai County, featuring a blend of coffee culture and traditional poetry [3]. - The festival is designed to create immersive cultural experiences, including a creative market, a national style garden party, and a food festival, showcasing the diverse cultural tourism resources of Chengmai [3][5]. Group 2: Cultural Significance - The event seeks to break stereotypes associated with traditional cultural activities, aligning Su Dongpo's love for life and food with the "slow life" concept of coffee culture [4]. - Interactive games themed around Su Dongpo's poetry were popular among visitors, enhancing the cultural experience and engagement [5]. Group 3: Visitor Experience - The festival transformed into a large-scale national style garden party at night, attracting visitors dressed in Song Dynasty attire, creating a unique blend of ancient and modern cultural expressions [6]. - The food festival featured over ten stalls offering local products, including Fushan coffee and handmade crafts, drawing significant interest from attendees [6]. Group 4: Immersive Experience - The Chengmai tourism bureau emphasized the importance of immersive experiences, encouraging visitors to engage with Su Dongpo's culture through activities like wearing traditional clothing and enjoying coffee while listening to poetry [7].