Group 1 - The core idea of the article highlights the rising consumption during the upcoming college entrance examination season, with parents purchasing symbolic gifts to express their hopes for their children [1][2] - A mature consumption ecosystem has developed around the exam season, featuring a variety of products such as auspicious clothing, stationery, and food items [2][3] - The popularity of symbolic gifts, such as qipao representing "starting off well," and various themed stationery items, indicates a trend in consumer behavior during this period [2][3][4] Group 2 - The qipao, particularly in red, is a standout item, with prices ranging from 100 to 500 yuan, and sales exceeding 600 pieces for some styles [2] - In the food category, "Ding Sheng Cake" is a favored item, with prices between 20 to 50 yuan, and certain gift boxes selling over 200 units in a single day [3] - Creative stationery products, such as luxury stationery sets priced at 119 yuan, have also seen significant sales, with some items selling over 30,000 units [3][4] Group 3 - Handmade gifts are gaining popularity as a way to express care and support, with examples including knitted flowers symbolizing various wishes for success [4][5] - The tradition of preparing gift boxes for students, filled with symbolic items, reflects cultural practices surrounding the exam season [5] - Experts suggest that while expressing support is important, parents should be mindful of not overwhelming students with excessive pressure through grand gestures [6]