Core Insights - The high school entrance examination season has led to a surge in sales of auspicious items, with parents and students purchasing symbolic clothing and accessories to express good wishes [1][2] - The sales of high school blessing bracelets have increased nearly threefold during the recent period, reflecting the emotional needs of parents and students [2] - As the examination period concludes, students are transitioning into summer travel, while middle school students prepare for their upcoming exams [4] Group 1: Sales Performance - High school blessing bracelets saw a nearly threefold increase in sales compared to the previous year [2] - Sales of items like blessing qipaos and purple underwear have more than doubled year-on-year [1] - Nike's "All Correct" T-shirt experienced a nearly threefold increase in sales volume due to its alignment with parents' and students' aspirations for success [1] Group 2: Product Trends - Items such as qipaos, cultural shirts with auspicious phrases, and socks for top students have become popular choices for parents to express their blessings [1] - The market for aesthetically pleasing and meaningful jewelry, such as the Wutai Mountain Wenchang knot bracelet and gold blessing bracelets, is thriving [2] - The promotion of summer fashion and exam-related products is being actively marketed through discounts and special offers on platforms like JD.com [4]

Group 1 - The core idea of the article highlights the rising consumption during the upcoming college entrance examination season, with parents purchasing symbolic gifts to express their hopes for their children [1][2] - A mature consumption ecosystem has developed around the exam season, featuring a variety of products such as auspicious clothing, stationery, and food items [2][3] - The popularity of symbolic gifts, such as qipao representing "starting off well," and various themed stationery items, indicates a trend in consumer behavior during this period [2][3][4] Group 2 - The qipao, particularly in red, is a standout item, with prices ranging from 100 to 500 yuan, and sales exceeding 600 pieces for some styles [2] - In the food category, "Ding Sheng Cake" is a favored item, with prices between 20 to 50 yuan, and certain gift boxes selling over 200 units in a single day [3] - Creative stationery products, such as luxury stationery sets priced at 119 yuan, have also seen significant sales, with some items selling over 30,000 units [3][4] Group 3 - Handmade gifts are gaining popularity as a way to express care and support, with examples including knitted flowers symbolizing various wishes for success [4][5] - The tradition of preparing gift boxes for students, filled with symbolic items, reflects cultural practices surrounding the exam season [5] - Experts suggest that while expressing support is important, parents should be mindful of not overwhelming students with excessive pressure through grand gestures [6]