Core Insights - Changi Airport in Singapore was awarded the title of "World's Best Airport" in 2025, highlighting its exceptional service and experience [1] - Breo, a leading brand in high-end smart health technology from China, gained significant attention at the COMPASS summit for its innovative "product + service" model in the high-end travel health service sector [1] Group 1: Breo's Service Model - Breo's stores at Changi Airport serve as a "comfort oasis" for travelers, offering services like smart eye massages and neck massages to meet the core demands for relaxation and energy recovery during fragmented waiting times [1] - The company emphasizes a comprehensive solution built around "instant, professional, and holistic relaxation," showcasing that "product is service, and service deepens product" as a key strategy to address diverse and personalized needs [2] Group 2: Strategic Developments - Breo's model is supported by three pillars: smart hardware technology, professional service in high-value locations like airports, and comprehensive coverage of diverse consumer needs from single-item care to full-body relaxation solutions [2] - The collaboration between Breo and Changi Airport is set to deepen, with a new store opening in the Jewel complex on September 5, 2025, aimed at enhancing the partnership with a top global aviation hub and exploring more potential service models [2] - The new store will introduce an upgraded "instant relaxation full-body solution," designed to efficiently recharge travelers during their short stays [2]