1月29日，倍轻松（维权）跌0.09%，成交额3075.99万元。两融数据显示，当日倍轻松获融资买入额 271.87万元，融资偿还238.58万元，融资净买入33.29万元。截至1月29日，倍轻松融资融券余额合计 6909.14万元。 融资方面，倍轻松当日融资买入271.87万元。当前融资余额6909.14万元，占流通市值的3.64%，融资余 额低于近一年40%分位水平，处于较低位。 机构持仓方面，截止2025年9月30日，倍轻松十大流通股东中，宝盈核心优势混合A（213006）位居第 六大流通股东，持股170.00万股，持股数量较上期不变。 声明：市场有风险，投资需谨慎。本文基于第三方数据库自动发布，不代表新浪财经观点，任何在本文 出现的信息均只作为参考，不构成个人投资建议。如有出入请以实际公告为准。如有疑问，请联系 biz@staff.sina.com.cn。 责任编辑：小浪快报 资料显示，深圳市倍轻松科技股份有限公司位于广东省深圳市南山区创业路1777号海信南方大厦19楼， 成立日期2000年7月5日，上市日期2021年7月15日，公司主营业务涉及公司是一家专注于健康产品创新 研发的高新技术企业,主要从 ...

"我们能争取消费者的永远是产品……SKG最重要的优势还是在产品上面，我们不是营销驱动型的。"这 是2014年SKG创始人刘杰对外传递的核心主张。 然而十余年后，当这家靠着颈椎按摩仪走红的企业第三次向资本市场发起冲击，其招股书披露的种种数 据，似乎与这句宣言有不小反差。 2025年底，未来穿戴（SKG母公司）正式向港交所递交上市申请，这已是其继2022年冲击创业板、2024 年转战北交所失败后的第三次IPO尝试。营销与研发的严重失衡、核心产品增长乏力、盈利持续下滑、 举债分红等问题浮出水面，SKG的资本之路，能否成功闯关？ 此次在营收下滑、盈利缩水的经营压力下坚持赴港上市，核心诉求是 "融资救急" 还是 "战略布局"？现 金流紧张之下缘何急分红？如何确保募资真正用于提升企业产品长期竞争力？截至发稿前，南都·湾财 社暂未收到回复。 三战资本市场的背后 有无生存焦虑？ SKG的IPO征程，堪称一部充满波折的"闯关记"。时间回溯至2022年，彼时凭借王一博代言、头部综艺 赞助走红的SKG，带着"网红按摩仪鼻祖"的光环冲击创业板，然而仅一年后便因未披露的原因撤回申 请；2024年，公司转而瞄准门槛更低的北交所，却在20 ...

Core Insights - The event "Value Transmission, Trust Promotion, and Opportunity Sharing" was successfully held, showcasing the development achievements and strategic layout of the company Beiqing Song (倍轻松) [1][2] - The company has opened 15 "Relax Moment" stores across China, focusing on cities like Shenzhen, Guangzhou, Xi'an, Chongqing, and Chengdu, with plans for further expansion [1] - Technological innovation is the core driving force for the company's development, with a strong emphasis on integrating traditional Chinese medicine with modern technology [1][2] Company Development - As of October 30, 2025, Beiqing Song has achieved initial operational success with its store network, particularly in airport and community locations [1] - The company has established a robust online operation system covering major e-commerce platforms such as Amazon, Walmart, TikTok, and others, while also employing a dual-track model of direct sales and national agents for offline operations [2] - The company focuses on the design, research, development, production, sales, and service of smart portable massagers, aiming to provide users with convenient personal health care experiences [2] Future Outlook - Beiqing Song plans to enhance brand influence and market competitiveness through continuous expansion of domestic stores, deepening technological innovation, and steady overseas market development [2] - The company aims to lead the industry in technological advancements, particularly in portable massage devices and health data connectivity [1][2]

Core Viewpoint - The company reported a significant decline in revenue and a shift to net loss in the first half of 2025, indicating potential ongoing financial challenges [1] Financial Performance - The company achieved operating revenue of 385 million yuan in the first half of 2025, a year-on-year decrease of 36.22% [1] - The net profit attributable to shareholders was -36.11 million yuan, marking a transition from profit to loss compared to the previous year [1] Company Overview - The company, known as Beiliang Song, is a national high-tech enterprise focused on the innovation, research, and development of health products, primarily engaged in the design, production, sales, and service of smart portable massagers [1] Risk Factors - As of June 30, 2025, the company reported that its undistributed losses reached one-third of the total paid-in capital [1] - The company faces risks of continued losses due to potential ongoing economic downturns, challenges in operating its direct stores, ineffective product launches, lower-than-expected revenue growth from new channels, increasing sales expense ratios, and difficulties in maintaining high gross margins and controlling costs [1]

Core Insights - Changi Airport in Singapore was awarded the title of "World's Best Airport" in 2025, highlighting its exceptional service and experience [1] - Breo, a leading brand in high-end smart health technology from China, gained significant attention at the COMPASS summit for its innovative "product + service" model in the high-end travel health service sector [1] Group 1: Breo's Service Model - Breo's stores at Changi Airport serve as a "comfort oasis" for travelers, offering services like smart eye massages and neck massages to meet the core demands for relaxation and energy recovery during fragmented waiting times [1] - The company emphasizes a comprehensive solution built around "instant, professional, and holistic relaxation," showcasing that "product is service, and service deepens product" as a key strategy to address diverse and personalized needs [2] Group 2: Strategic Developments - Breo's model is supported by three pillars: smart hardware technology, professional service in high-value locations like airports, and comprehensive coverage of diverse consumer needs from single-item care to full-body relaxation solutions [2] - The collaboration between Breo and Changi Airport is set to deepen, with a new store opening in the Jewel complex on September 5, 2025, aimed at enhancing the partnership with a top global aviation hub and exploring more potential service models [2] - The new store will introduce an upgraded "instant relaxation full-body solution," designed to efficiently recharge travelers during their short stays [2]

Core Insights - The massage device industry in China is experiencing significant growth, driven by increasing health awareness and the rising prevalence of spinal diseases among the population, particularly among young adults aged 25-39 [1][6][12] - The market size of the massage device industry is projected to reach 460 billion yuan in 2024, with a year-on-year growth of 9.5%, and is expected to exceed 500 billion yuan by 2025 [1][12] - The small massage device segment, including neck and lumbar massagers, eye massagers, and fascia guns, is particularly strong, with a compound annual growth rate (CAGR) of 9.7% from 2018 to 2024 [1][14] Industry Overview - Massage devices are designed to simulate manual massage techniques through mechanical vibrations, rolling, tapping, or heat application, aiding in muscle relaxation and blood circulation [2] - The industry is characterized by a shift from passive treatment to proactive health management, with modern devices integrating AI and biofeedback technologies [12][22] Development Background - The aging population and the increase in sub-health individuals are long-term drivers for the massage device industry, with over 310 million people aged 60 and above in China by 2024 [4] - The prevalence of lumbar diseases has become a significant public health issue, with over 200 million patients nationwide, particularly affecting the working population [6][8] Market Characteristics - Consumer preferences vary by age group, with younger individuals favoring portable and stylish devices, while older adults prefer simple and safe options [8][9] - The middle-aged demographic is focused on professional therapeutic products for chronic pain management, indicating a diverse market segmentation [8][9] Industry Chain - The massage device industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream application scenarios and sales channels [10] - The manufacturing sector is highly competitive, with a focus on technological innovation and cost control [10] Competitive Landscape - The industry is dominated by local brands such as Aojiahua, Rongtai Health, and Beiqingsong, which hold over 25% of the market share [18][20] - Competition is shifting from price wars to technological advancements and ecosystem integration, with a focus on enhancing consumer experience [18][20] Future Trends - The industry is moving towards intelligent technology integration, with AI and IoT driving personalized health management solutions [22][23] - There is a growing trend towards multi-scenario applications, with products being used in homes, vehicles, and medical settings [24] - Chinese brands are expanding globally, with exports expected to exceed 12 billion USD in 2024, targeting emerging markets with localized products [25]