Core Insights - The article highlights the success of Oriental Selection's instant probiotic powder, which has become the top-selling product among its 732 self-operated items within six months of launch, driven by increasing consumer health awareness and competitive pricing [3][4]. Company Overview - Oriental Selection's probiotic products are developed in collaboration with IFF Microbiology and Health Research Institute, ensuring rigorous quality control and scientific backing throughout the production process [3][5]. - The company emphasizes a "serious nutrition" approach, focusing on high-quality ingredients and scientific validation to meet consumer needs [4][5]. Market Trends - The domestic probiotic market is experiencing significant growth, with an expected market size of 1348.9 billion yuan in 2024, growing at an annual rate of 11%-12%, and projected to exceed 1377 billion yuan by 2026 [4]. - Despite the market's rapid expansion, there are concerns regarding product quality, with many products lacking sufficient scientific evidence for their claims [4]. Product Development - The probiotic powder is formulated using six specific strains selected for their clinical efficacy, with each serving containing at least 60 billion live bacteria to address various gut health issues [5][6]. - The packaging of the product was designed to ensure the viability of the probiotics, opting for a more costly but effective packaging solution over aesthetically pleasing alternatives [6]. Future Plans - Oriental Selection plans to collaborate with renowned universities and hospitals in Shanghai for clinical trials on new product iterations, furthering its commitment to "serious nutrition" [6].