Core Insights - The article highlights the success of Oriental Selection's instant probiotic powder, which has become the top-selling product among its 732 self-operated items within six months of launch, driven by increasing consumer health awareness and competitive pricing [3][4]. Company Overview - Oriental Selection's probiotic products are developed in collaboration with IFF Microbiology and Health Research Institute, ensuring rigorous quality control and scientific backing throughout the production process [3][5]. - The company emphasizes a "serious nutrition" approach, focusing on high-quality ingredients and scientific validation to meet consumer needs [4][5]. Market Trends - The domestic probiotic market is experiencing significant growth, with an expected market size of 1348.9 billion yuan in 2024, growing at an annual rate of 11%-12%, and projected to exceed 1377 billion yuan by 2026 [4]. - Despite the market's rapid expansion, there are concerns regarding product quality, with many products lacking sufficient scientific evidence for their claims [4]. Product Development - The probiotic powder is formulated using six specific strains selected for their clinical efficacy, with each serving containing at least 60 billion live bacteria to address various gut health issues [5][6]. - The packaging of the product was designed to ensure the viability of the probiotics, opting for a more costly but effective packaging solution over aesthetically pleasing alternatives [6]. Future Plans - Oriental Selection plans to collaborate with renowned universities and hospitals in Shanghai for clinical trials on new product iterations, furthering its commitment to "serious nutrition" [6].

Core Viewpoint - The establishment of the "Global Scientist Think Tank on Gut Metabolism and Health" by Natural Sunshine and Shanghai Jiao Tong University marks a significant step in localizing research strategies, aiming to explore the physiological characteristics and health needs of Chinese consumers while promoting tailored health solutions [2][3]. Group 1: Collaboration and Strategic Goals - The think tank will serve as an open international research exchange platform, facilitating deep collaboration between experts and Natural Sunshine's global research teams, thereby sharing scientific resources and health insights [2][3]. - The collaboration represents an advancement in both localization and globalization strategies, connecting global research with Chinese characteristics to contribute to the field of metabolic health [3][4]. - Future plans for the think tank include product innovation, systematic population studies, and leveraging user resources for academic research, enhancing both the company's development and the global metabolic health field [3][7]. Group 2: Focus on Specialization and Expertise - The partnership with Shanghai Jiao Tong University is driven by a shared focus on specialization, with Natural Sunshine emphasizing a commitment to deepening expertise in gut microbiota and metabolic management [4][5]. - The think tank's establishment is seen as a new phase in the collaboration, allowing for a mutual enhancement of academic resources and the social value of research outcomes [5][6]. - Natural Sunshine's service team, known as "Family Health Planners," is dedicated to providing scientifically reliable health guidance, supported by ongoing professional development and certifications [5][6]. Group 3: Commitment to Scientific Rigor - Natural Sunshine's "Serious Nutrition" philosophy emphasizes the integration of research and clinical evidence, ensuring that products are based on solid scientific foundations and rigorous testing [6][7]. - The company has established partnerships with multiple top universities, resulting in over 35 patents and 19 clinical trials, reinforcing its commitment to high-quality product development [6][7]. - The goal is to serve one million users within five years, aligning with the "Healthy China 2030" strategy and contributing to the overall improvement of public health [7].