即食自煮火锅
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假期余额归零寒流上线 京东七鲜为返工首日续上火锅“热辣滚烫”
Zhong Jin Zai Xian· 2025-10-09 08:07
Core Insights - The recent continuous rainfall in North China has led to a significant increase in the demand for hot pot, with many consumers opting for this dish as the temperature drops after the National Day holiday [1][9] Group 1: Product Offerings - JD Qixian has launched a dedicated "Hot Pot at Home" selection on its app, featuring a variety of traditional ingredients and innovative regional flavors, making it easier for consumers to choose their preferred hot pot style [3] - The company offers convenient meal kits, such as a 500g vegetable platter and a 700g mushroom combination, allowing consumers to enjoy multiple flavors with minimal preparation [3] - A wide range of meat options is available, including various cuts of beef and lamb, with prices starting as low as 16.9 yuan per box, providing consumers with a restaurant-quality experience at home [5] Group 2: Convenience and Accessibility - For consumers who prefer not to cook, JD Qixian has introduced ready-to-eat self-cooking hot pot options, such as the Hai Di Lao dual-flavor self-cooking pot, which can serve 4-6 people and includes all necessary ingredients [7] - The company has implemented a supply chain management strategy to ensure the availability of hot pot products during adverse weather conditions, enhancing consumer confidence in purchasing [9] - Orders placed through JD's app can be delivered within 30 minutes in a 3-kilometer radius, emphasizing the convenience and speed of service [9]