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方源资本92%控股吉香居 泡菜龙头迎来资本“强心剂”
Xin Lang Cai Jing· 2026-01-27 05:58
Core Viewpoint - FountainVest Capital Partners GP4 Ltd., a subsidiary of FountainVest Capital, acquired 92% of the shares of Jixiangju Food Co., Ltd., a pickled vegetable and compound seasoning company, indicating a significant shift in ownership and control within the industry [1][12]. Strategic Background - The acquisition was executed through Chuanxiang Siyi (Shanghai) Food Co., Ltd., which is 100% controlled by FountainVest Capital, making it the new owner of Jixiangju [2][13]. - FountainVest Capital, established in December 2007, focuses on investments in consumer upgrades and healthcare, managing a fund size of $4.4 billion, and targets mature enterprises with annual revenues exceeding 1 billion yuan [2][14]. - Jixiangju, founded in December 2000, is a significant player in the pickled vegetable industry and has faced challenges in its capital journey, including a stalled IPO process since signing a listing advisory agreement in October 2020 [3][14]. Transaction Parties - FountainVest Capital is a heavyweight in the capital market, founded by experienced professionals from major financial institutions, and has a diverse investor base including sovereign wealth funds and pension funds [4][15]. - Jixiangju started as a small pickled vegetable workshop and has grown into an industry leader, establishing the world's largest single lactobacillus fermentation pickled vegetable workshop [5][16]. Industry Barriers - The pickled vegetable industry faces challenges, with limited market space accounting for about 10% of the overall seasoning market, and recent trends in healthy eating have put pressure on growth [6][17]. - Jixiangju's market share has been declining, with 2024 data showing it at 9.25%, compared to the leading competitor, Fuling Zhacai, which holds 15.98% [7][17]. Growth New Paths - FountainVest Capital's involvement may provide Jixiangju with comprehensive support in capital, channels, and strategic optimization, potentially accelerating its IPO process [9][19]. - Jixiangju is actively seeking product breakthroughs, launching low-salt and additive-free products to align with health-conscious consumer trends [9][19]. - The overall environment for the compound seasoning industry in China is favorable, with expectations of increased capital integration, benefiting small and medium enterprises [10][20].