Core Viewpoint - The article discusses the rising trend of "light dairy sensation" in desserts, emphasizing the demand for fresh, non-greasy dairy flavors that are light yet flavorful, particularly among Gen Z consumers [1][3][62]. Group 1: Trends in Dairy Usage - The use of cream has evolved from primarily decorative purposes to being a functional ingredient that contributes to the texture, structure, and flavor of products [6][62]. - Key trends identified include "light and non-greasy" products, "cool sensation" experiences, high replicability, and adaptability to various sales scenarios such as takeout and e-commerce [9][48]. Group 2: Product Innovations - New product lines featuring non-whipped cream are emerging, addressing the challenges of high temperatures and quick production needs in baking shops [10][11]. - Examples of innovative products include fruit jelly cups, light dairy puddings, and cream-filled pastries, which are visually appealing and suitable for pre-preparation [18][20][22]. Group 3: Consumer Preferences - Consumers are increasingly favoring low-sweetness and light-texture options, leading to a demand for products that provide a refreshing experience without heaviness [3][62]. - The article highlights that the perception of quality is not solely dependent on whether cream is whipped or not, but rather on achieving a balance of lightness and flavor [13][66]. Group 4: Market Opportunities - The introduction of room-temperature stable cream products, such as Nestlé's long-lasting cream, allows for reduced logistics costs and improved operational efficiency in stores [60][61]. - The article suggests that for stores looking to optimize their product offerings during the summer, incorporating light dairy products can be a strategic move to enhance customer experience and sales [61][67].