Core Insights - The article highlights the surge in home hot pot consumption as temperatures drop across the country, with JD.com launching a promotional campaign called "Warm Hot Pot Season" during its 11.11 shopping festival [1][9] Group 1: Promotional Activities - JD.com has initiated a "Warm Hot Pot Season" promotion, leveraging its strong supply chain capabilities to offer high-quality hot pot ingredients at competitive prices [1][9] - The promotion includes a variety of fresh ingredients, such as live shrimp priced at 18.8 yuan for 500g, and original cuts of lamb and beef priced at 56.9 yuan and 65.9 yuan per kg, respectively [3][5] Group 2: Product Offerings - The hot pot base and dipping sauces are offered in collaboration with well-known brands like Haidilao, with prices significantly reduced; for instance, Haidilao's hot pot base is priced at only 5.5 yuan per bag [7] - Additional products include sweet treats and beverages, such as corn juice at 9.9 yuan and glutinous rice dumplings at 23.9 yuan for 390g, enhancing the overall dining experience [7] Group 3: Market Impact - Industry experts note that JD.com's efforts not only meet consumer demand for high-quality hot pot ingredients but also stimulate market enthusiasm with competitive pricing, thereby unlocking winter consumption potential [9]

Core Viewpoint - The article highlights a consumer's complaint against a celebrity influencer for selling synthetic meat products labeled as "original cut lamb" during a live stream, raising concerns about food safety and authenticity in the live commerce industry [1][2]. Group 1: Incident Details - Consumer Shen reported purchasing "selected fatty lamb rolls" from influencer Wu Yunfei's live stream, which were later found to contain additives like phosphates and sodium citrate, contrary to the product description [2]. - Wu Yunfei claimed in the live stream that his lamb rolls were of a superior quality compared to those available in the market, which he described as "spliced" [2]. - Shen drove from Liaoning to the market supervision bureau to file a complaint, presenting transaction records that led to a confrontation with the company's representatives, who initially denied knowledge of the product's source [3]. Group 2: Company Response and Market Reactions - The manufacturer admitted to the wrongdoing and attempted to settle the issue financially with Shen, who refused the offer [4]. - Wu Yunfei has not publicly responded to the allegations as of now [5]. - The incident reflects a broader issue in the live commerce sector, as other influencers have faced similar accusations of misrepresenting products, indicating a potential trend of consumer distrust in live-streamed food sales [7].